Join conversations about marketing, business, and life-in-between with Janice Hostager and a variety of world-class entrepreneurs! We will fill you with step-by-step training, marketing strategy, and life experiences from where life and business intersect. We'd love to have you join the fun!
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Welcome to Embracing Marketing Mistakes, the show for CMOs and Heads of Marketing with revenue over £15M who are looking to double their marketing ROI and achieve record revenue targets. The show is hosted by Chris Norton and Will Ockenden, who collectively have over 45 years of experience in the PR industry. They have built the award-winning PR agency Prohibition, where they help top organisations with PR strategy, social media marketing, media relations, content marketing, and brand awaren ...
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How to Resonate with Your Audience and Master SEO Challenges with Alex Myers
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Want to know how to truly resonate with your audience and craft marketing strategies that hit the mark? Listen to our conversation with Alex Myers, head of marketing at the SEO Works, as we break down the essence of market orientation and how understanding your audience isn't just about sharing job titles but stepping into their shoes. From navigat…
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How to Conduct a Competitor Analysis for Your Small Business
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In the fast-paced world of business, keeping an eye on your competitors isn't just smart—it's essential. In this episode, we’re diving into the value of tracking your competitors and why it should be a key part of your marketing strategy. Think of it like driving a car: you wouldn’t hit the road without checking your mirrors, right? Same goes for b…
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How to Master Strategic Copywriting and Boost Freelance Success with Sarah Townsend
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Ever wondered how to transform your business through the power of words? Join us as we chat with the incredible Sarah Townsend, a leading freelance copywriter and author who shares her remarkable journey from the corporate world to freelance success. Learn how clarity, simplicity, and human-centric writing can revolutionise your messaging and respe…
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Boost Your Sales with Pinterest Ads with Sue Crites
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Unlock powerful strategies for turning Pinterest into sales for your small business! In this episode, we welcome Sue Crites, Facebook and Pinterest Ad Strategist, who who gives us tips for mastering Pinterest advertising. Sue shares how to use organic Pinterest ad strategies to get results for your business. She breaks down how fresh content and st…
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Our TOP 10 Marketing Fails so far - the 50th Episode Special!
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49:08
Ever wondered how booking events in different cities on the same dates could turn into a hilarious marketing lesson? Or what it’s like to fall over during a high-stakes pitch? Join Chris Norton and Will Ockenden, as we celebrate our 50th episode of Embracing Marketing Mistakes. We kick off with Lisa Thompson’s side-splitting stories that highlight …
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How to Develop a Strong Brand Identity: A Step-by-Step Guide
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Unlock the secrets to building a strong brand identity that’s more than just logos and looks. Join me as I walk you through the key elements that create a powerful brand. We’ll talk about visual and emotional components, the importance of recognition, trust, and connecting with your audience. I’ll share insights from my experience at my design agen…
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How Class Diversity Can Be the Secret to Your Marketing Strategy with Lisa Thompson
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Unlock the secrets to more inclusive and effective marketing strategies with our special guest, Lisa Thompson, strategy lead at Wavemaker and founder of Common People. We delve into Lisa's experiences and insights, revealing how balancing data with human intuition can uncover missed opportunities and drive impactful campaigns. Explore the profound …
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Small Business SEO Secrets with Nadin Thomson
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Unlock the secrets to building your small business's online presence with our latest episode featuring SEO expert Nadin Thomson. Nadin breaks down SEO and compares it to following a recipe! She explains how focusing on quality content and customer questions can set you apart from the competition. She also brings in the wisdom of Marcus Sheridan's "…
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Can a Government Campaign Change the World? Lessons from COVID and COP26 - Anil Manji
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47:50
Ever wondered how marketing strategies are crafted amidst the chaos of a global crisis? Join us on as we sit down with Anil Manji, a communications consultant with a remarkable journey from Grey London’s iconic campaigns to high-stakes government communications during COVID-19. Anil divulges the intricacies of managing large-scale marketing strateg…
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Mastering Video Marketing for Small Businesses with Knives Monroe
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Unlock the secrets of video marketing with the masterful insights of Knives Monroe in this week’s episode of Weekly Marketing. Discover how Knives' remarkable journey—from finding a camera in a trash can to establishing his own video production company, Indie Darlings—can inspire your own video content strategies. Learn why video is an unparalleled…
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Why Weird Works: The Secret to Guerrilla Marketing Success with Peter Freedman
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Ever wondered how silly PR ideas turn into marketing gold? We're thrilled to have Peter Freedman, the genius behind Thinking at Think Inc., join us as he shares his journey from the newsroom to the PR boardroom. Discover the secrets behind Peter's knack for crafting campaigns that have made giants like Apple and Disney stand out, all without breaki…
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Mastering Your Brand Voice with Voice Actor Jodi Krangle
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Ever wonder how a brand's voice can make or break its image? Today, we're diving into a literal take on "brand voice" and revealing the secrets of voice actor Jodi Krangle. She masters the feel and sound of a brand, transforming words into captivating voiceovers that connect audiences to the brands. Jodi is an accomplished voice actor whose voice h…
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How your brand can get the most out of Pinterest - Meagan Williamson
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57:58
Unlock the secrets of Pinterest marketing success for 2024 with insights from Megan, a seasoned expert who transformed her viral moment into a thriving business. Ever wondered how an educational psychologist can pivot to becoming a top Pinterest consultant? Megan's journey is nothing short of inspiring, and she’s here to share her invaluable strate…
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How to Publish a Book with Nicole Frail
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Ever wondered how to turn your passion and experience for your business into a successful book? It may not be out of reach as you think! Join us to learn how to publish a book with Nicole Frail, CEO of Nicole Frail Edits. Nicole shares the incredible story of how she transitioned from a job editing test prep materials to a pivotal role at Skyhorse …
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How to Overcome AI Challenges in Marketing - Andrew Bruce Smith
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Ever wondered how AI is reshaping the marketing landscape? Join us for an enlightening conversation with Andrew Bruce Smith as we explore the significant strides AI has made over the past year. Witness Andrew’s unique perspective on evolving from early social media days to leading AI-driven marketing strategies. We also dive into the origins of his…
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Top Lessons from 1,000 Entrepreneurs with Eric Holtzclaw
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Entrepreneurship is certain to come with a fair amount of ups and downs. Actually, who are we kidding...it's a white-knuckled roller coaster ride! Join us as we sit down with Eric Holtzclaw, a visionary Chief Strategist and Principal Partner at Liger Partners in Atlanta, GA. With nearly 30 years of experience and founder of multiple successful star…
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How to Redefine Advertising with AR Technology - Jed Hallam
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51:47
How can brands leverage cutting-edge technology and creativity to connect with their audiences? Join us as we sit down with Jed Hallam, the former Global Head of Strategy Arcadia at Snap, for a captivating discussion on his career and his innovative work at Snapchat. Jed's journey from agency life to the tech world is filled with invaluable insight…
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Sales Page Designs that Convert with Lynda Cathcart
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Ready to up your sales page copywriting game? Join me as I sit down with brilliant copywriter Lynda Cathcart, an expert in crafting compelling sales pages. Lynda unveils her proven process, highlighting the importance of focusing on the transformation your ideal customer seeks. Ever wondered how the right language can make or break your sales page?…
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How to Use Unconventional Marketing to Your Advantage - Gareth Turner
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50:10
Unlock the secrets to brand growth with Gareth Turner, the mastermind behind the innovative Big Black Door agency. Gain insights from Gareth's rich experience in the FMCG and food and drink sectors, including the viral sensation Weetabix and Heinz Baked Beans campaign. You'll learn the marketing fundamentals that drive both B2B and B2C success, wit…
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Pricing Strategies for Creative Entrepreneurs with Natalie Freeman
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Ready to uncover the secrets of strategic pricing and entrepreneurial resilience? Tune in for my inspiring chat with Natalie Freeman, where you'll learn how to price–and not price–your products. For creative minds grappling with pricing strategies, this episode is a goldmine. We'll take a look at some common pitfalls that many creative professional…
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How brands can learn from the Saka x Nando's collaboration - Campaign Crunch
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What happens when a passionate footballer teams up with a beloved restaurant chain? Find out as we welcome our newest team member, Caitlin Wharmby, to discuss the sizzling Nando's and Bukayo Saka sauce campaign. We explore how Saka’s genuine affection for Nando's turned into a mouth-watering collaboration, placing him in the spotlight as the "head …
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Small Business Branding while Traveling the World with Whitney Bateson
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Ever wondered how to balance the thrill of globe-trotting with running a successful business? Whitney Bateson, website designer and branding expert, pulls back the curtain on her adventurous life as a digital nomad. Whitney shares her experience with the logistical challenges of working remotely from stunning locales like Colombia, Portugal, and In…
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How Can Marketers Learn From the 2024 Elections? Stuart Bruce
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AI in PR and Politics: Lessons from PR Futurist Stuart Bruce Ever wondered how AI is revolutionising the PR industry? PR expert Stuart Bruce joins us to celebrate the first anniversary of "Embracing Marketing Mistakes" and share how AI has become an indispensable tool for PR agencies over the past year. From improving productivity to enhancing comm…
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Boost Your Small Business with SEO: Expert Tips from Doug Bradley
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Ready to skyrocket your business's search engine game? Tune into our latest episode featuring Doug Bradley, founder and CEO of Everest Legal Marketing. Learn crucial tips on building a well-constructed website, generating high-quality content, and harnessing the power of backlinks and visibility. Gain practical insights into why focusing on a speci…
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When Marketing Stunts Backfire: Lessons from Paddy Power’s Oscar Pistorius Ad Fail
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Get ready for a masterclass in disruptive marketing with our special guest, Ken Robertson, the former Head of Mischief at Paddy Power and current CEO of the Tenth Man. We uncover how Ken's strategies transformed Paddy Power into an entertainment powerhouse, from their mischievous "black ops" division to their stunts that grabbed global attention, i…
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How to Write a Press Release that Gets Media Attention with Mickie Kennedy
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When your press release is published by a big news organization, it can change the trajectory of your business literally overnight. Writing a press release doesn't seem complicated, but the reality is that only 3% of press release pitches get picked up by journalists. That's why I wanted to interview PR expert Mickie Kennedy, founder of eReleases, …
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What Crisis Management Secrets Can Save Your Brand from Scandal? Ann Wright
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Can your business survive a crisis? Learn the secrets from Ann Wright, the founder of Roughhouse Media, who shares her wealth of experience from her days as a BBC journalist uncovering major crises. Discover how to prepare effectively for potential disasters and the vital role media training plays in ensuring your team is ready for anything. Ann’s …
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Embracing Marketing Mistakes Podcast Trailer
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Ever wondered why some marketing campaigns flop while others skyrocket? Uncover the secrets of transforming your marketing mishaps and f*ck ups into monumental successes with the Embracing Marketing Mistakes Podcast. Join me, Chris Norton, and my co-owner, Will Ockenden, as we guide you through the labyrinth of marketing screw-ups, sharing our 25 y…
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10 Creative Marketing Ideas You Probably Haven't Thought Of with Janice Hostager
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Are you tired of your marketing efforts blending in with the crowd? Discover why following the same strategies as everyone else is a recipe for obscurity and how you can stand out. With over 30 years in the marketing game, Janice unveils the pitfalls of imitation and the power of taking calculated risks in your marketing. From personalized video me…
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How Does Audible Mix Audiobook Success with Marketing Challenges? Richard Noble
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Ever wondered how the rise of audiobooks impacts the traditional publishing landscape? Join us as we chat with Richard Noble, Head of European Public Relations at Audible, to uncover the secrets behind Audible's explosive growth and its harmonious relationship with print books. We'll explore how Audible's extensive in-house productions and partners…
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How to Master Email Marketing with Mary Laske Bell
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Discover how to unlock the true potential of email marketing with my guest, Mary Laske Bell, a dedicated professional who transitioned from a marketing and sales role in a boutique fitness franchise to becoming a email marketing expert. Mary's remarkable story of resilience, overcoming professional setbacks, and navigating the challenges of COVID t…
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How to Master Your Social Media Strategy in 2024
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Unlock the secrets to a dynamic social media strategy that keeps you ahead of the curve. This week, in a slightly different sounding pod we're handing over the playbook from a recent webinar that we held with more than 300 marketing professionals. Prepare to sharpen your skills in real-time strategy adaptation, steer clear of the creativity trap, a…
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Should You Hire a Marketing Agency? My Talk with Screws + Stilettos Co-Founders
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When Courtney Hurley and Kelly Evans opened their consulting agency, they had a vision of what they wanted: to help business owners who were stuck with a marketing agency that wasn't meeting their needs. The founders of Screws + Stilettos decided to advocate for a bold approach that sidesteps traditional agency dependence through a process of teach…
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Revving Up Equality: Ford's Empowering Campaign with Sydney Sweeney - Campaign Crunch
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Rev up your engines and tune your ears—Sarah, our account exec with the midas touch for marketing campaigns, joins us to dissect Ford's high-octane partnership with 'Euphoria's star, Sydney Sweeney. Buckle up as we speed through the 'Build Ford Proud' campaign, where Sweeney's genuine passion for car mechanics shifts stereotypes into reverse and dr…
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How To Make Quick Cash For Your Service Based Business
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Struggling with the rollercoaster of business highs and lows? It's scary to hit a lull in your business, but it happens to almost all service-based businesses at some time. Fortunately, there are strategies we can employ to get past the lean weeks without panicking! In this episode, we take a look at what service-based industry entrepreneurs can do…
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How to "suck less" at public speaking at conferences - Rich Mulholland
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Have you ever wondered if the secret to captivating an audience is hidden in the art of jiu-jitsu? Join us as Richard Mulholland, a wizard in public speaking, reveals how to bridge the gap between speaker and listener with expert storytelling techniques. From his initial plunge from the music industry into the marketing world, Richard shares the in…
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Escape Marketing Overwhelm: The Best Strategies & Tools
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The number one thing I have entrepreneurs tell me is they are overwhelmed with marketing. And who wouldn't be in always-online this world! That's why in this episode I want to slice through the all-to-familiar marketing overwhelm that plagues small business owners. We'll sidestepping the list of endless tasks and focus on strategies that really mak…
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What Can We Learn from Olaplex's Battle Against Imitators?
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Ever wonder how a brand can elegantly dance around the issue of product knock-offs while reinforcing its market dominance? Sinead Morrissey from Prohibition joins us to reveal how Olaplex's 'Ola Dupe' campaign did just that—turning the tide of imitation into a wave of authentic brand love. Sinead, who rose through the ranks from intern to senior ac…
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How to Create a Captivating Website with Kelsey Romine
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Get ready to assess your website to see if it's making the grade! We dive into what makes a compelling online presence in this episode, and we'll dissect the anatomy of a website that not only looks stunning but also ranks high in search engine results. Web designer Kelsey Romine shares some great tips for web design, plus gives us a glimpse into h…
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Walmarting Across America Failure and other hot influencer marketing lessons with former Ogilvy CEO Marshall Manson
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Unlock the secrets of thriving in a volatile media world with Marshall Manson. This episode promises a goldmine of insights as we navigate audience engagement's transformation in the wake of Google and social media's evolving roles. Discover strategic nuggets on marketing approaches and the rise of misinformation, learning how brands can pivot to s…
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Copywriting Hacks that will Make you Money
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11:49
Copywriting is both an art and a science. The art brings your creative ideas to life in your marketing, but the science follows tried and true methods that produce results. In this episode, I unveil copywriting tips that will impact your marketing success. Words can transform browsers into buyers by using language that resonates with the deepest wa…
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What Made Stanley’s Rebrand a Perfect Fit for Gen Z?
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Discover the secret behind Stanley's shift from your grandpa's thermos to the must-have accessory gracing the hands of Gen Z, as Victoria from Prohibition joins us for a revealing chat. We unpack the strategic pivot that saw this classic American brand turn its durable beverage containers into viral sensations, tapping into the unquenchable thirst …
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How to Get to Page One on Google (Without Hiring an SEO Expert)
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30:41
Unlock the SEO secrets that'll turn your small business website into a customer magnet! Getting found on Google or other search engines is something that so many struggle with. But you don’t need to hire an SEO expert–many of these things are easy to do and will make a difference in how many people find your site. I'm Janice Hostager, and armed wit…
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How Did a Data-Driven Algorithm Almost Derail a Marketing Project at Hillary’s?
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Join Vicki Murphy and me, Chris Norton, as we swap tales from the working life of marketing with Chris McKay, Head of Brand Engagement at Hillary's. Chris shares his initial steps into the professional world right out of university the thrills of working with iconic brands, and the crucial lessons that only failure and hands-on experience can teach…
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Making Your Marketing Authentic with Stacey Hagen
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You've probably heard how important it is to be authentic in your marketing, and that is absolutely true. Your ideal customer will relate to you better if you come across as real person that can connect with where they are. But "putting yourself out there" isn't always easy. It takes a portion of bravery to be seen as confident, especially for new …
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What Made Dunkin’s Campaign with Ben Affleck a Cultural Phenomenon?
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In this episode of Campaign Crunch we dissect Dunkin's strategic pivot from donuts to coffee. Our spirited conversation will reveal how Ben Affleck's Boston roots and his genuine love for the brand stirred up a local flavour that New Englanders couldn't resist. We're looking into its brand extension risks and rewards, and serving up the importance …
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Entrepreneur's Guide to Virtual Assistants with Meredith Raber
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If you're a solopreneur and could use a little help from time to time, this podcast episode is for you. I have invited Meredith Raber onto the show to get the lowdown on hiring your first virtual assistant. Meredith shifted gears from her corporate advertising days to running her own virtual assistant (VA) agency, and she unveils the tips and trick…
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Ever wondered how to catch the eye of a marketer with your marketing? That's exactly what we try to unravel with Natalie Davidson from Prolific North, the digital powerhouse steering through the currents of non-London agency growth. Together, we peel back the curtain on the vibrant explosion of creativity in the North of England, where agencies are…
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Authentic Storytelling in Your Business with Christine Innes
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Have you ever wondered how life struggles can transform your life and your business? Christine Innes of The Corporate Escapist, joins us for a candid conversation about transforming her tumultuous corporate exit into a personal brand. She shares how ditching the victim mentality and embracing every aspect of her past paved the way for her entrepren…
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How Did Norwich City FC and Samaritans Create a Viral Mental Health Campaign?
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This episode of Campaign Crunch takes a heartfelt turn with Emily Moult from our team at Prohibition, who guides us through the stirring Norwich City FC and Samaritans collaboration. This campaign is a masterclass in achieving social impact through storytelling, proving that a video with a modest budget can still pack an emotional punch. Learn how …
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