Sponsored by RedCircle. Brands like FIJI Water, Mood and Wonderful Pistachios (yes, the pistachios) trust us with podcast ads. Good taste is contagious. Get your free campaign plan here. PSA: If you’re flying to London next week, you’ll need an ETA before you board. They’re $22 (£16). Each person must apply separately. Details from the UK Governmen…

Sponsored by RedCircle. Watch out, London! We’ll be at The Podcast Show. Will you? Book a meeting. In the UK, audio and radio industry awards The ARIAS announced the 2025 winners. The awards are mostly for radio stations; but gold winners included the podcast Dead River from Audio Always for Best Commercial Partnership; and the inaugural UK Audio B…

Sponsored by RedCircle. Podcast-curious? Get your free podcast advertising campaign plan. Edison Research will unveil The Infinite Dial UK 2025 at The Podcast Show in London, it’s been announced. There’ll also be a free webinar on May 29. The study is made to be comparable with Infinite Dial data in other countries, including the US, Australia and …

Sponsored by RedCircle. Trusted by FIJI Water, NerdWallet, and Bandai Namco to run their podcast ads. Are you next? Get a free campaign plan. The Webby Awards ceremony took place last night in New York. Webby Award for Podcast of the Year went to hosts of The MeidasTouch Podcast (above), for “groundbreaking contributions to digital political commen…

Sponsored by RedCircle. Get your free podcast advertising campaign plan here. Thank us later. There has been an adverse reaction to Spotify’s announcement that it is to add play counts to podcasts on its app - reaction which appears to have taken the company by surprise. Spotify issued a statement on Threads addressing creator concerns, telling cre…

Sponsored by RedCircle. Your podcast deserves more than exposure. It deserves invoices. We help with those. How much did PodX Group pay for their acquisition of Lemonada Media)? Around $30mn, says Ashley Carman, in her newsletter Soundbite. She reports that QCODE has achieved fresh funding, and that Goalhanger looks set to get funding from The Cher…

Sponsored by RedCircle. 10,000+ paid ad opportunities to podcasters of all sizes. Delivered. Want one, too? Sign up. The podcast industry might be bigger than you think. New research from Hernan Lopez’s Owl & Co suggests that the global podcast economy is $7.3bn - and says that the US makes up two-thirds of that. The enlarged figure comes from incl…

Sponsored by RedCircle. Want to read ads for Recess, FIJI Water, or Mood? With us you can. Regardless of where you host. Sign up. PodX Group is to acquire Lemonada Media. The Swedish company already owns a number of podcast production houses across the world; it’s their first acquisition in the US. No terms were given. Last month, PodX merged its t…

Sponsored by RedCircle. 8,500 podcasts said yes to getting paid through us. Join the cool kids and get your free trial. German podcast platform Audiorella launched Audiorella Data, a tool that gathers playback data from Spotify, YouTube, and other key platforms into one dashboard. ZDF is its first customer. Acast released its financial report for Q…

Sponsored by RedCircle. Podcasting: where talking to yourself is highly encouraged. Turn that talent into treasure (aka monetize it). Start now. Edison Research released the top 50 podcasts in the US for Q1 2025. Rotten Mango makes its debut in the top ten; The Mel Robbins Podcast makes the top 50 for the first time - at #15. Podnews’s list include…

Sponsored by RedCircle. No spreadsheets. No back-and-forth emails. We do podcast advertising different. See how. PodHeroes, the “world’s first podcast expert marketplace”, has launched. The tool aims to help creators access expert guidance throughout their podcasting journey, and offers knowledgeable mentors who have built their own successful show…

Sponsored by RedCircle. It’s not too late for Mother’s Day host-read ads! Campaign turn-around in 3 days. Get in touch. POD Pods are earbuds with a case specifically designed for podcast listeners - with hardware that includes a dedicated skip button, and a colour e-ink display. Disappointingly - they’re just a concept, from Japanese designer Lee H…

Sponsored by Magellan AI. Heading to The Podcast Show in London? Meet with Magellan AI Spotify released its Q1/25 financial update. Making more than US$1.4bn profit in the quarter, the company saw a year-on-year growth of 10% monthly-active users to 678 million; 12% growth in premium subscribers (268 million), and 15% growth in total revenue (US $4…

Sponsored by Magellan AI. What’s fueling podcast ad growth? Join Magellan AI live today at 12p ET for a March podcast spend breakdown. Join the webinar In the UK, the IAB says that podcast advertising grew by just 8% in 2024, to £90mn ($120mn) - a slowdown from a 23% growth last time. However, this number only accounts for audio podcast ads - the v…

Sponsored by Magellan AI. Planning + insight = podcast growth. See how Boll & Branch did it. Discover what worked Chinese podcasting company Ximalaya is reportedly to be acquired by Tencent Music for $2.4bn, reports Bloomberg. (Spotify bought Anchor for just $140mn). Ximalaya, which claimed more than 303mn monthly active users in 2023, spent $100mn…

Sponsored by Magellan AI. Join networks like Wondery using Magellan AI to highlight opportunities for optimizing reach across podcast shows. Reach Lift From the New York Times, The Daily, one of the most popular podcasts in the world, is to get two new co-hosts. Natalie Kitroeff and Rachel Abrams will join Michael Barbaro as co-hosts, as Sabrina Ta…

Sponsored by Magellan AI. See why RedCircle uses Magellan AI attribution to measure performance and maximize results. Track ad impact YouTube is twenty years old this week (YouTube Music is ten years old this year, too). The company has posted plenty of new stats on its blog. Hamish & Andy, who present one of the biggest podcasts in Australia, have…

Sponsored by Magellan AI. RedCircle partnered with Magellan AI to fuel data-driven campaigns for brands and creators. Read the full announcement DMG Media has launched a new true crime podcast subscription, The Crime Desk (“the home of arresting podcasts” - we see what they did there), which launches today from the owner of the Daily Mail. In a pre…

Sponsored by Magellan AI. Mynt Agency uses Magellan AI to spot podcast ad trends and outmanoeuvre the competition. See who's spending Exclusive: Podnews lists podcast winners for the 29th Annual Webby Awards today, including awards for Dan Taberski’s Hysterical, Conan O’Brien, New Heights and SmartLess. In our list, you’ll also see hosting companie…

Sponsored by Magellan AI. Mynt Agency's secret to smarter podcast media buying? Better insights and faster planning. See how they did it Podcasting is now a $2bn ad industry in the US - earning a total of $2.4bn in US podcast ad revenue, in 2024. “This rebound is driven by continued expansion of podcast networks, deeper brand integrations, and adva…

Sponsored by Magellan AI. Find out why CBC relies on Magellan AI for pod-to-pod attribution. Measure podcast growth People are spending 44% more time looking at Spotify’s app than last year. “The demand for podcast audiences for video is undeniable at this point,” says Spotify’s Maya Prohovnik in an exclusive interview with the Podnews Weekly Revie…

Sponsored by Magellan AI. Canada's largest broadcaster trusts Magellan AI. Tap into the same analytics tools as CBC. Start measuring pod-to-pod The Podcast Show London has confirmed new partners and speakers, including Gary Lineker and Jack Davenport from Goalhanger, and Alison Lomax from YouTube UK & Ireland. Also announced as speakers are the tea…

Sponsored by Magellan AI. Find the right shows fast. Magellan AI helps match your brand to the right audience. Plan smarter podcast buys Women’s podcast listenership has tripled in ten years, according to the Women’s Audio Report: Women & Podcasts released by Edison Research and SiriusXM Media. 45% of all women in the US (60mn) are monthly listener…

Sponsored by Magellan AI. Better insights, bigger deals. See how Gamut Podcast Network uses Magellan AI to drive revenue. See their strategy Spotify announced that it is investing €1 million ($1.14mn) to increase the production of audiobooks in non-English languages, starting with French and Dutch. “In France, we are continuing to bring a younger, …

Sponsored by Magellan AI. Stop guessing. Start optimizing. Magellan AI attribution improves ROAS and targeting. Optimize your campaigns She shoots - she scores. Goalhanger, the largest independent podcast company in the UK is to release a new show tomorrow - The Rest Is Football: Daly Brightness, a new show hosted by England women footballers Milli…

Sponsored by Magellan AI. Did you miss our presentation at Evolutions by Podcast Movement last week? Download it here “No clear audience gain ... unvetted, untested, and unproven proprietary metrics.” In a piece about video on Spotify, Sounds Profitable’s Bryan Barletta writes: “In its current state, I urge the podcast industry not to take part in …

Sponsored by Magellan AI. MetaRouter partners with Magellan AI to deliver privacy-first podcast attribution. Learn more In the UK, three podcast production companies have announced a merger. Platform Media, Listen and Goldhawk - all owned by PodX - are to merge under the Platform Media name, dubbed a “podcast supergroup”. It will continue to use Li…

Sponsored by Magellan AI. Host-read, programmatic, or run-of-network? See how top advertisers allocate podcast budgets with Magellan AI’s spend analysis. Track competitive spend Audion has launched Sense, an AI-powered tool that is designed to give pre-campaign analysis of ad creative, helping advertisers achieve more effective digital audio advert…

Sponsored by Magellan AI. Ads that run too early, too late - or not at all? Magellan AI checks every ad read so you don't have to. Verify every ad Um. In a show titled Anything Can Be A Podcast (fittingly, only on YouTube), host Taylor Cartago talks us through the hit musical Hamilton, while standing in a crowded elevator. For an hour. Someone’s to…

Sponsored by Magellan AI. Public radio meets performance data: American Public Media has teamed up with Magellan AI for next-gen ad measurement. Read the full story Google appears to be driving hundreds of thousands of podcast downloads every week, that we don’t think are being listened-to. The Google Audio News product on mobile phones and smart s…

Sponsored by Instant Intro from Magellan AI. No more manual outreach. Scale podcast ad buys with Instant Intro from Magellan AI. Get connected faster “Audio is still healthy and thriving, but video is more important than ever,” according to Amplifi Media and Coleman Insights. Speaking at Evolutions in Chicago, Steven Goldstein and Jay Nachlis revea…

Sponsored by Magellan AI. Don’t just get downloads, get repeat listeners. Measure promo impact with pod-to-pod attribution. Measure repeat listeners The Podnews Report Card results for 2025 were released on stage at Evolutions, with comments and scores by creators about the podcast platforms we all use. YouTube scored significantly higher for all c…

Sponsored by Magellan AI. April Fools is over - so is relying on guesswork. Magellan AI attribution delivers accurate, reliable data for clearer podcast measurement and better ROAS. Optimize your campaigns Exclusive Apple Podcasts remains the #1 app in the US for podcast downloads for the biggest shows, according to new data from Podtrac. In a pres…

Sponsored by Podgellan AI. Magellan AI is now Podgellan AI, because every good podcast company starts with “Pod”. Podcast ad measurement, attribution and competitive insights - now with added Pod. The winners of The 2025 Ambies were announced in Chicago - the fifth annual awards for excellence in audio, in a ceremony hosted by Tig Notaro ahead of P…

Sponsored by CoHost at Evolutions. How do you know if your audience is truly engaged? Fatima Zaidi of CoHost, James Cridland of Podnews, Sharon Taylor of Triton Digital, and Steve Pratt of The Creativity Business will tell you at Evolutions in Chicago. Join us tomorrow at 3.15pm. Exclusive: Hubbard Radio has announced the launch of the Gamut Podcas…

Sponsored by CoHost. Want more listener insights without switching hosting providers? Explore CoHost's Prefix with in-depth podcast analytics and tracking links starting at just $15/month. Sign up today for a free trial. After criticism from the UK podcast industry, the BBC has said it won’t press ahead with ads in podcasts in the UK, saying that i…

Sponsored by CoHost. Want more listener insights without switching hosting providers? Explore CoHost's Prefix with in-depth podcast analytics and tracking links starting at just $15/month. Sign up today for a free trial. Spotify’s monetisation model for creators, the Spotify Partner Program is to expand to a further nine new countries, eight in Eur…

Sponsored by CoHost. Want more listener insights without switching hosting providers? Explore CoHost's Prefix with in-depth podcast analytics and tracking links starting at just $15/month. Sign up today for a free trial. YouTube is the #1 podcast platform in Japan, according to a new report from Otonal and the Asahi Shimbun Company. A new high of 1…

Sponsored by CoHost. Want more listener insights without switching hosting providers? Explore CoHost's Prefix with in-depth podcast analytics and tracking links starting at just $15/month. Sign up today for a free trial. YouTube could be switching on dynamic ad insertion, according to a report by Semafor. The report says YouTube “would allow host-r…

Sponsored by CoHost. Want more listener insights without switching hosting providers? Explore CoHost's Prefix with in-depth podcast analytics and tracking links starting at just $15/month. Sign up today for a free trial. Exclusive: New data from The State of Video Podcasting 2025 by Coleman Insights and Amplifi Media, to be unveiled next week at Ev…

Sponsored by CoHost's analytics. Podcasters need better analytics. Discover where downloads are coming from, how listeners are resonating, and who your audience is with CoHost. Sign up today for a free trial. For the first time, The Infinite Dial from Edison Research has reported that over 50% of Americans are consuming podcasts each month. The res…

Sponsored by CoHost's analytics. Podcasters need better analytics. Discover where downloads are coming from, how listeners are resonating, and who your audience is with CoHost. Sign up today for a free trial. Evolutions has announced two new keynotes for the event in Chicago IL, USA, from Mar 31 to Apr 3. Hosts of The Fantasy Footballers, Jason Moo…

Sponsored by CoHost's analytics. Podcasters need better analytics. Discover where downloads are coming from, how listeners are resonating, and who your audience is with CoHost. Sign up today for a free trial. Law&Crime, a legal and true crime network, has launched a new show - as an exclusive on Wondery+. Luigi will launch on March 24, following th…

Sponsored by CoHost's analytics. Podcasters need better analytics. Discover where downloads are coming from, how listeners are resonating, and who your audience is with CoHost. Sign up today for a free trial. YouTube is adding a dedicated “Podcast” tab on the main screen of its Android TV app, thus highlighting more podcast content to YouTube’s big…

Sponsored by CoHost's analytics. Podcasters need better analytics. Discover where downloads are coming from, how listeners are resonating, and who your audience is with CoHost. Sign up today for a free trial. When trying to take stock of your podcast network’s numbers, it can be irritating logging into multiple platforms across the internet to put …

Sponsored by CoHost's Tracking Links. Discover what drives podcast downloads with CoHost's Tracking Links, a Chartable SmartLink alternative. Trusted by leading creators, brands, and agencies. Sign up for a free 7-day trial. Michelle Obama and her brother Craig Robinson appeared on-stage yesterday at SXSW to record a live episode of their newly lau…

Sponsored by CoHost's Tracking Links. Discover what drives podcast downloads with CoHost's Tracking Links, a Chartable SmartLink alternative. Trusted by leading creators, brands, and agencies. Sign up for a free 7-day trial. Video or audio podcasts? According to Gen Z podcast fans (13-28 year-olds), video is skibidi and audio is slay - they overwhe…

Sponsored by CoHost's Tracking Links. Discover what drives podcast downloads with CoHost's Tracking Links, a Chartable SmartLink alternative. Trusted by leading creators, brands, and agencies. Sign up for a free 7-day trial. Pocket Casts has opened its web player to everyone. You don’t need an account to listen - here’s our daily podcast to try it …

Sponsored by CoHost's Tracking Links. Discover what drives podcast downloads with CoHost's Tracking Links, a Chartable SmartLink alternative. Trusted by leading creators, brands, and agencies. Sign up for a free 7-day trial. It’s everyone’s nightmare: a podcast where everyone is talking over one another. It’s one of the most irritating things for l…

Sponsored by CoHost's Tracking Links. Discover what drives podcast downloads with CoHost's Tracking Links, a Chartable SmartLink alternative. Trusted by leading creators, brands, and agencies. Sign up for a free 7-day trial. JAR Audio has announced the third edition of the Emerging Women in Podcasting Pilot Competition. The winner gets a profession…