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• Two-thirds of podcast listeners say it’s easy to find new shows that they’re interested in. 50% discover them from their preferred podcast app; a good description is the #1 reason they hit play. All data from The Podcast Host’s new Podcast Discovery Survey, which was published today. 166 people took the survey.
  • If you’re looking for new podcasts, we’d recommend following the New Podcast Trailers show in your podcast app.
• Exclusive: The founder of ad agency Single Source Media has acquired a controlling stake in podcast ad management platform LiveRead. Single Source Media will also use LiveRead’s tech platform for podcast ad management.
• New York magazine publishes How YouTube Ate Podcasting, a piece from John Herrman which argues that it’s TikTok which laid the foundation for video podcasts. It also says that RSS has “almost certainly hindered growth” of podcasting.

> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.

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