Spreaker more than doubles podcast numbers

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• iHeart’s consumer podcast host Spreaker published 13.5% of all new podcast episodes in December, according to Livewire - a record for the company, and an increase in share of 2.7x year-on-year. Its share was just 5% in December 2023, and it’s grown consistently since September. Spotify for Creators also saw an uplift to 24.4%; the #3 podcast host, Buzzsprout, saw a drop to 6.5%. Megaphone has also dropped year-on-year.
• How many podcasts are being listened-to through web-based players? OP3’s John Spurlock looked at the top 300 shows for December as measured by the service: 5.17% of all episodes are listened through web-based players, but some shows are almost 100% consumed through the web.
• Remote recording and editing tool Riverside chose Dec 30 to inform corporate customers that Riverside prices for each additional licence will double on Feb 1 to $100. The company raised $30mn three weeks ago.

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