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Episode Notes [03:47] Seth's Early Understanding of Questions [04:33] The Power of Questions [05:25] Building Relationships Through Questions [06:41] This is Strategy: Focus on Questions [10:21] Gamifying Questions [11:34] Conversations as Infinite Games [15:32] Creating Tension with Questions [20:46] Effective Questioning Techniques [23:21] Empathy and Engagement [34:33] Strategy and Culture [35:22] Microsoft's Transformation [36:00] Global Perspectives on Questions [39:39] Caring in a Challenging World Resources Mentioned The Dip by Seth Godin Linchpin by Seth Godin Purple Cow by Seth Godin Tribes by Seth Godin This Is Marketing by Seth Godin The Carbon Almanac This is Strategy by Seth Godin Seth's Blog What Does it Sound Like When You Change Your Mind? by Seth Godin Value Creation Masterclass by Seth Godin on Udemy The Strategy Deck by Seth Godin Taylor Swift Jimmy Smith Jimmy Smith Curated Questions Episode Supercuts Priya Parker Techstars Satya Nadella Microsoft Steve Ballmer Acumen Jerry Colonna Unleashing the Idea Virus by Seth Godin Tim Ferriss podcast with Seth Godin Seth Godin website Beauty Pill Producer Ben Ford Questions Asked When did you first understand the power of questions? What do you do to get under the layer to really get down to those lower levels? Is it just follow-up questions, mindset, worldview, and how that works for you? How'd you get this job anyway? What are things like around here? What did your boss do before they were your boss? Wow did you end up with this job? Why are questions such a big part of This is Strategy? If you had to charge ten times as much as you charge now, what would you do differently? If it had to be free, what would you do differently? Who's it for, and what's it for? What is the change we seek to make? How did you choose the questions for The Strategy Deck? How big is our circle of us? How many people do I care about? Is the change we're making contagious? Are there other ways to gamify the use of questions? Any other thoughts on how questions might be gamified? How do we play games with other people where we're aware of what it would be for them to win and for us to win? What is it that you're challenged by? What is it that you want to share? What is it that you're afraid of? If there isn't a change, then why are we wasting our time? Can you define tension? What kind of haircut do you want? How long has it been since your last haircut? How might one think about intentionally creating that question? What factors should someone think about as they use questions to create tension? How was school today? What is the kind of interaction I'm hoping for over time? How do I ask a different sort of question that over time will be answered with how was school today? Were there any easy questions on your math homework? Did anything good happen at school today? What tension am I here to create? What wrong questions continue to be asked? What temperature is it outside? When the person you could have been meets the person you are becoming, is it going to be a cause for celebration or heartbreak? What are the questions we're going to ask each other? What was life like at the dinner table when you were growing up? What are we really trying to accomplish? How do you have this cogent two sentence explanation of what you do? How many clicks can we get per visit? What would happen if there was a webpage that was designed to get you to leave? What were the questions that were being asked by people in authority at Yahoo in 1999? How did the stock do today? Is anything broken? What can you do today that will make the stock go up tomorrow? What are risks worth taking? What are we doing that might not work but that supports our mission? What was the last thing you did that didn't work, and what did we learn from it? What have we done to so delight our core customers that they're telling other people? How has your international circle informed your life of questions? What do I believe that other people don't believe? What do I see that other people don't see? What do I take for granted that other people don't take for granted? What would blank do? What would Bob do? What would Jill do? What would Susan do? What happened to them? What system are they in that made them decide that that was the right thing to do? And then how do we change the system? How given the state of the world, do you manage to continue to care as much as you do? Do you walk to school or take your lunch? If you all can only care if things are going well, then what does that mean about caring? Should I have spent the last 50 years curled up in a ball? How do we go to the foundation and create community action?…
Conteúdo fornecido por Beer Is OK. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Beer Is OK ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Conteúdo fornecido por Beer Is OK. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Beer Is OK ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Episode 39 The conclusion to the Craft Beer Summit, or State of the Brewnion that took place January 13 at Oak & Ore. We hear about how craft beer fared in 2015 by Micki, Prairie Artisan Ales new event coordinator. Adam Marshall talks about current laws and what we as consumers need to do to support the change in our archaic laws. We finish up with a small panel of breweries that discuss what it takes to go from home brewer to owning your own company. Be sure to check local breweries like Marshall and Anthem to purchase official CBAO pint glasses for $5. All proceeds go back to the CBAO in funding for a lobbyist.…
https://archive.org/download/Ep.38StateOfBrewnionPart1/Ep.38-State-of-Brewnion-Part-1.mp3 Oklahoma is starting of the year on a positive note with the first ever Craft Brewers Association of Oklahoma beer summit. Labeled as the “State of the Brewnion”, local craft breweries from Oklahoma gathered to discuss the past, present and future of their artisanal craft at Oak & Ore in OKC on January 13, 2016. This was a monumental occasion in having pivotal players like the brewers and representatives from OK senate to acknowledge our archaic liquor laws. For the past few years grassroots efforts have been diligently working to get the word out to the masses and we have reached a point where the breweries have said enough and want to have equal treatment like most other states in the union. In the next 2 episodes we will hear from activists, brewers and employees about the state of craft beer in Oklahoma and how we, the consumer can help change the archaic laws. After listening please find your local state representative and make your voice heard that these laws must change. Finally, continue to support local breweries by purchasing their beer and merchandise. Your dollar always has a vote. It has always been my goal to support local breweries and I can’t think of a better way then this podcast you are listening to. Always remember: Beer Is OK.…
There’s that chill in the air again, well, there was until today when we hit 64 degrees in the first week of December. It’s been a while since our last show but it’s been a busy time as well. Doing this on my own is no small feat and paying bills never ends. But with that my creative mind has developed some rather inspiring artwork that’ll you will see on my Etsy store and local vendors. If you haven’t already please visit it at etsy.com/shop/beerisok. Lots of good stocking-stuffers are there for home brewers, hop heads and all types of beer drinkers. I also want to take this time to thank the local retailers who sell my items: Okie Crowe and Ida Red in Tulsa; Blue 7, Tree+Leaf and Graphite Element in OKC. This state is nothing short of creative people that inspire and want to see artists grow and flourish. I surely wouldn’t be successful without them and am truly grateful to them. There’s been a great deal of development in the past couple months with stout season upon us and local breweries and distributors keeping shelves stocked with strong ales, imperial stouts and a full spice cabinet packed into ales. I cherish this time of reflection whilst sipping on something strong and enduring, especially those beers that are made here. I recently did that at LOCAL’s Tulsa Winter Warmer. A small, intimate affair to really interact with some of Oklahoma’s finest breweries, try something new and original and relax with good friends. Our beer community is strong and growing which brings us to our guest this episode. Chris Dill leads a simple life in Pryor, OK. About as simple as you can in the country with three kids under 7 mind you. For the past year he and his brother-in-law David have been brewing and like any hobby he takes up, he submerges into it completely. So much so that he’s been volunteering at Prairie Artisan Ales for bottling days and picking the brains of local brewers as well. He envisions a small farmhouse brewery in Pryor making sour table beer and anything else that make strike his fancy. This is Chris Dill of Snipe Brewing.…
https://archive.org/download/Ep36TwistedSpikePart2/Ep%2036%20-%20Twisted%20Spike%20Part%202.mp3 Welcome to Oklahoma Craft Beer where we take the pulse of our local craft beer culture. Today we have the compelling conclusion of Bruce’s brewery and how Twisted Spike came to be. But first a few items to mash out…Fall is here, REJOICE! Pumpkin and Oktoberfest beers have taken over! It’s also beer festival season in the Tulsa area and over on issuu.com/beerisok we listed several upcoming events you do not want to miss. This coming weekend is McNellie’s Harvest Beer Fest which has grown substantially over the years in downtown Tulsa. One of the most affordable and fun tastings featuring new breweries to the state like Kolibri Ale Works and now Alpine and Schmaltz brewing company. Again be sure to visit our shop on Etsy or Spreesy.com/beerisok . Your support helps continue this podcast and the magazine. Be sure to write a review and rate our show to let others like yourself learn about our show. And now, the conclusion yet exciting beginning of Twisted Spike brewing.…
Labor day afforded my wife and I to take a trip over to Oklahoma City this year. We took a slight detour though over to the neighboring city of Edmond. Winding through the burbs and pleasant neighborhoods you’ll find what most have taken to as a major hobby these days. Bruce Sanchez was diligently at work on a new brew in his garage. His brew system consisted of converted kegs that was multi-purpose for sparging and cooling the wort. A true rig by a veteran engineer like himself it is n wonder guys like this are making good beers. We got a quick tour of his garage, his 2 beer fridges with libations to keep him going and cold storage for lagering. The oppressive heat took us inside where his cellar was bursting with sours he concocted over the past couple years. Bruce is a smart guy and has taken his time to formulate recipes as well as the perfect venue to serve them up. Listen in as my wife and I get the scoop with Bruce and wife Donna and how Twisted Spike came to be. https://archive.org/download/Episode35TwistedSpikeBreweryPart1Mixdown/Episode%2035%20-%20Twisted%20Spike%20Brewery%20Part%201_mixdown.mp3…
https://archive.org/download/Episode34OKinAR/Episode%2034%20-%20%23OKinAR.mp3 Our mission: infiltrate the AR craft beer scene by sampling and purchasing high strength beers on their premises. First stop was food in historic downtown Rogers where we relied on Yelp to help us find Levi’s Gastrolounge. A renovated building served up some of the “best burgers for the next 100 miles” and local beer offerings. Ozark’s Berliner Weisse was the favorite as a straw colored sour beer quenched our thirst from the onslaught of heat outside. We talked Columbus House and folks over at Puritan Brew Co. To read more of our day trip and where to go, check out The LOCAL Report in the Oklahoma Craft Beer Guide magazine on Issuu.…
https://archive.org/download/Ep33AustinClar/Ep33-AustinClar.mp3 The beer scene in Oklahoma continuously grows every month it seems. We have several brokers and wholesalers bringing in new clients constantly. Over the past couple years we’ve seen Founders, Green Flash, Lagunitas, Evil Twin and now Lazy Magnolia out of Mississippi joins the portfolio of American craft products. I’ve taken a look at the local culture of craft beer and with this new OK plus series I want to focus on brands that want to grow and flourish in Oklahoma. I first learned of Sublime Imports from Michael Kiser’s Good Beer Hunting podcast where his guest Austin Clar spoke of their imports available from Spain and Israel. As I listened further trying to soak up Michael’s interview techniques and fulfill my beer geek needs I learned Sublime has a tie to Oklahoma. They joked briefly about how one does not simply come to Oklahoma and bypass major metropolitan cities that could support your brands. But Sublime has a natural tie to Oklahoma as Austins partner Michael has roots here. They are bringing in unique offerings that you’d most likely never look for on the shelf. One is brewed with rosemary honey, another with Mediterranean sea water. Yet as wild as some American craft beers have become lately what makes these beers from Spain so different and less appealing. We’ll find out soon how Austin and Michael came to the OK market and what challenges they face with our archaic laws.…
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