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Conteúdo fornecido por Kevin Oakley and Kevin Oakley: New Home Marketing from Do You Convert. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Kevin Oakley and Kevin Oakley: New Home Marketing from Do You Convert ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
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With an estimated 100,000 tourists heading to New Orleans for Super Bowl LIX, we’re exploring a classic American pastime: the tailgate. Most people think of tailgating as a time for sharing beers and team spirit. But in this episode, we find out why tailgating motivates so many people to travel — and get to the heart of its culture. Learn about your ad choices: dovetail.prx.org/ad-choices…
Market Proof Marketing: Home Builder Marketing Insights
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Conteúdo fornecido por Kevin Oakley and Kevin Oakley: New Home Marketing from Do You Convert. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Kevin Oakley and Kevin Oakley: New Home Marketing from Do You Convert ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you -- not sell you! No fluff - just honest perspectives on where to invest your time, money and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.
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379 episódios
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Conteúdo fornecido por Kevin Oakley and Kevin Oakley: New Home Marketing from Do You Convert. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Kevin Oakley and Kevin Oakley: New Home Marketing from Do You Convert ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you -- not sell you! No fluff - just honest perspectives on where to invest your time, money and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.
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379 episódios
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×Market Proof Marketing · Ep 374: Messaging, Metrics & Moments Jen Barkan joins the podcast this week for a very special episode with Julie Jarnagin and Kevin Oakley . In Story Time, Julie highlights the importance of detailed messaging, referencing a builder survey on buyer preferences, while Kevin stresses having strong systems first, and Jen shares insights from National OSC Day and a creative prospecting strategy. In The News covers Q4 Benchmarks, a Homes By Dickerson award-winning case study, shifts in commission post-NAR settlement, and debates over Super Bowl ad spending. And finally, in Things We Love - Things We Hate, Julie shares her journey in making King cake, Kevin shares exciting news about an upcoming trip to Guatemala, and Jen finds both value and stress in her new Oura smart ring. Story Time (00:37): Julie has been deep-diving into messaging with builders, and emphasizes that in today's market, we need to be really paying attention to those small details. They discussed a builder who surveyed a VIP list, and saw that 70% of those surveyed wanted a house that was 3,000 sq. ft. or lower, and didn't care about pendant lights. They detail the importance of sharing that messaging, and how profound that process was for their company. Kevin "double clicks" on making sure your systems and processes are down first, which allows you to then focus on your messaging. Jen shares our recent celebrations surrounding National OSC Day that took place on February 9th, and a recent prospecting strategy she utilized with an OSC, and how they worked around a tricky on-site scheduling barrier. Did you know there are over seven events listed currently on DYC's website ? Kevin shares details about an upcoming speaking appearance, and a special breakfast event happening at the 2025 International Builders' Show . In The News (21:02): Q4 Benchmarks and 2024 Wrap-Up Online Sales remains a constant in a changing market. From Q3 to Q4, appointments from aged leads increased from 19% to 24%. Homes By Dickerson Case Study Julie shares the builders' dedication to their local Parade of Homes, and how the challenge was creating visuals for homes that weren't built yet. Inspired by boutique hotels, each home had a different curated theme. The builder is up for a NAHB Silver Award. Here's what else a $7M, 30-second Super Bowl budget can purchase in 2025 They discuss whether a Super Bowl commercial is a good use of spend, and how their perspective has changed after reading the article. Do you remember the commercial that was just a QR code? Kevin is surprised by companies who produce amazing commercials, but never air them again. Commissions Have Risen Slightly For Affordable Homes, Fallen Slightly For Expensive Homes, Since NAR Settlement Took Effect Jen shares a peek into the conversations happening on the online sales side, and what they are hearing from agents during calls, as well as buyers asking how having a realtor affects their spending power. Things We Love - Things We Hate (44:10): It's King cake season in Louisiana, and Julie decided to make her own! It took 24 hours, and although it tasted good, she said it wasn't worth all the trouble. Kevin finally got new glasses, and really enjoys being able to see well. But what he hates, is that he got two different kinds of glasses and they didn't pass the kid test. He and his wife are also helping to take 25 high school students to Guatemala, and an app he heard about this weekend called How We Feel , a journal for your wellbeing. Jen got the Oura Smart Ring and loves all of the stats it shows, but her "readiness score" is causing her some stress and to overthink. That said, Julie has been appreciating Jen's advice from the ring! Like and subscribe on your favorite platform!…
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1 Ep 373 - When to Speak and When to Listen 41:47
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Market Proof Marketing · Ep 373 - When to Speak and When to Listen Join us for episode 373 as Jackie Lipinski and Julie Jarnagin cover exciting news from DYC's online sales team and upcoming events . A big topic this week is the almost out-of-nowhere emergence of DeepSeek, a new AI app that has the world talking. They also cover Threads -- which now offers ads -- and the importance of authenticity when selling a product, and not just focusing on overloading information. Story Time (01:14): Jackie brought up the quotes she received for redoing her deck, and reminds you that while it's great to be prepared, authenticity and supporting your customer is more important than checking off boxes and overloading information Julie shares the DYC University we're holding for new hires, and the benefit of taking the time to learn what other individuals in your company do on a day-to-day. She also reminds marketers to be cognizant of making sure to share what you do with your team, and ensure your marketing department doesn't have a PR problem. In The News (15:40): Q4 Benchmarks and 2024 Wrap-Up ( https://www.doyouconvert.com ) 2025 Online Sales Academy: Leadership Edition ( https://onlinesales.doyouconvert.com ) U.S. stock markets tumble as investors worry about DeepSeek ( https://www.npr.org ) Meta Launches ads on Threads ( https://searchengineland.com ) ICON, a builder of 3-D printed homes last valued around $2 billion, cuts around 25% of staff ( https://techcrunch.com ) Things We Love - Things We Hate (33:12): Jackie was part of a Toastmasters competition, and although she's a co-host on a podcast and talks for a living, she was a little nervous! But she ended up winning, and gets to go to the next level of the competition! So a friendly reminder: even though you do something often, it's ok to be afraid or nervous. After all of the snow in Louisiana, and the return back to warmer temps, things in Julie's house are now snapping and breaking, which has been less-than-fun. Like and subscribe on your favorite platform!…
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1 Ep 372 - See You At The 2025 International Builders' Show! 45:41
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Market Proof Marketing · Ep 372 - See You At The 2025 International Builders' Show! Join Jackie Lipinski , Julie Jarnagin and Beth Russell for an exciting new episode! They kick things off by applying recent experiences to insightful marketing opportunities, and sharing the importance of speaking your customers' language. Julie talks about the team's upcoming trip to Las Vegas for the 2025 International Builders' Show, and the team gives practical advice for those looking into some influencer marketing this year. Story Time (03:08): Beth brings up an example surrounding the times we nearly trip on uneven pavement, and how it relates to our marketing strategies. Julie brings a prop -- her Native body wash -- which has two columns next to the ingredients, one showing the name, and the other explaining what it actually is. Things brings up a good lesson for builders in the importance of speaking our customers' language. Jackie is getting a new deck put in, and shares the different approaches she experienced when getting quotes, and how it shaped her expectations. In The News (17:00): Join Do You Convert at the 2025 International Builders' Show Julie shares the dates and locations that she, Kevin Oakley and Karla Tuten will be speaking Kevin will be talking about leveraging technology for incredible customer experience Karla will be talking about the importance of brand consistency Julie shares a story about her "what not to do" style presentation The trio reminds you -- wear comfortable shoes at IBS! How to Win With Influencer Marketing In a Year of Big Change and Endless Options Authenticity is such an important element, and the way you can merge someone's content into your storytelling is where a story comes to life An "influencer" you work with doesn't always need to be someone with the largest page, it can be those who work at and are passionate about your company Has spring housing demand already started? For new homes -- it's our season! Now is the time to put your foot on the gas. They discuss trends in the appointment-to-sale ratio and the 2024 Wrapped and Q4 Online Sales Benchmarks that just dropped and will be discussed in more detail in a future episode! Google Ads Search Max - new match type spotted A new match type -- smart matching -- has been spotted by some users Google hasn't announced yet what the new match type spotted is exactly It appears to be more A.I. based Things We Love - Things We Hate (34:55): Julie's favorite right now is that we are hiring for a Marketing and Events Manager at Do You Convert! She also loves the app Hollarhype , that gives friends and family opportunity to share voice memos with you while you're running, which was so beneficial during she and Jessie Suggs ' marathon! Beth's favorite is kicking off the Marketing Leadership Collective for 2025! Jackie is starting a book club with friends and would love your favorite recommendations: jackielipinski@doyouconvert.com . Like and subscribe on your favorite platform!…
Market Proof Marketing · Ep 371 - Relevance Realization Kevin Oakley is joined this episode by Julie Jarnagin and Beth Russell , and they cover a lot! Kevin announces the VIP List is now open for the 2025 Online Sales and Marketing Summit , which will take place October 2-3 in Chicago at the Blu Aqua! They discuss the downfall of a rent-to-own startup, weigh in on TikTok's future in the U.S., and share their thoughts on a recent article from The Builder's Daily about household growth collapse signaling a future demand reset. Story Time (01:50): Julie loves her new Garmin watch -- though it's a little harsh on the data! Beth is working on an article discussing the art of storytelling, and the team shares the importance of finding your "opposite" Kevin shares a story from a call this week surrounding accountability, and suggests approaching "dismissers' with anecdotal stories In The News (16:24): Troubled Rent-To-Own Startup Divvy Homes 'Sold For Parts' ( https://www.builderonline.com ) Will Meta's Revised Approach to Business Moderation Impact Its Ad Business? ( https://www.socialmediatoday.com ) Google's search market share drops below 90% for the first time since 2015 ( https://searchengineland.com ) A Skeptical Supreme Court Weighs TikTok's Future in the U.S. ( https://www.adweek.com ) Household Growth Collapse Signals Future Demand Reset ( https://www.thebuildersdaily.com ) Things We Love - Things We Hate (41:19): Beth loves transparent leaders, who involve their team members in conversations Julie read the book Hidden Valley Road, which was a fascinating read Kevin is planning a 20th anniversary trip, and found some really interesting information about dynamic pricing and how it feels like data is being used against us Like and subscribe on your favorite platform!…
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1 Ep 370 - It's Never About The Money with Michelle Simms-Reiter 24:14
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Market Proof Marketing · Ep 370 - It's Never About The Money with Michelle Simms-Reiter Kevin Oakley is joined by a very special guest, Michelle Simms-Reiter , Founder and CEO of Strive Leadership Development. Michelle is a business investor, author, real estate builder and developer and mentorship investor. This episode, they discuss her systematic approach to provide value and motivation for employees, and cultivate a company culture that retains great talent. Kevin and Michelle discuss: Michelle's new book, It's Never About the Money: Activating the Performance Motivator System to Attract, Retain, and Motivate People When you take money off the table, what factors are you using to evaluate what matters to you, and what's important to you? The six categories most people fall into within a company related to motivation The role that self-assessment plays when making decisions throughout your career path Building a company culture that serves the motivations of its employees and knowing what applies to your team Engaging team members and nailing down your company's core values to determine who is the best fit The story of "Boomerang Bob" Like and subscribe on your favorite platform!…
Market Proof Marketing · Ep 369 - The Venus Metric Trap Kevin Oakley is joined this episode by Jackie Lipinski and Beth Russell for episode 369! They start by discussing the correlation between context and relationship when analyzing data, and Beth shares the inspiration behind her recent blog post about vanity metrics -- and how to avoid the venus metric trap. Additional topics discussed include a glimmer of hope from Realtor.com, and what you shouldn't count on happening in 2025. Story Time (03:57): Jackie shares a great reminder surrounding cost-per-lead and how to approach it this year Beth shares a recent conversation with her son, and how it has inspired her to help empower more data storytellers Kevin has a busy year coming up! And asks, do we do another pancake breakfast at the builder show? In The News (15:28): The Venus Fly Trap of Vanity Metrics ( https://www.doyouconvert.com ) Will Homeowners Finally Sell in 2025? Here's What the Experts Say, Amid a Glimmer of Hope ( https://www.realtor.com/news/trends/housing-market-2025/ ) What won't happen in 2025 ( https://digiday.com/marketing/what-wont-happen-in-2025/ ) Things We Love - Things We Hate (39:10): Jackie has been getting her groceries delivered, and the team jokes that it's a slippery slope Beth was influenced and was gifted a pair of the Ozlo sleepbuds . She may or may not also be an influencer now! Kevin has a predictive hate -- anything we're buying now that has an AI or software feature will need to be purchased again -- his remote start on his car being the first example Like and subscribe on your favorite platform!…
Market Proof Marketing · Ep 368 - Leaning Into "New" Kevin Oakley is joined this episode by Jackie Lipinski and Jessie Suggs for the first full episode of 2025! The team discusses builder wins from December, and some very important breaking news -- Kevin actually watched a movie! They break down existing home sales data, and recap Zillow's most unusual home searches from last year. Story Time (02:05): Jackie brings up the quote "Zillow can't smell the cat" from Greg Robertson Jessie was delighted by a builder's success in December, and brings up the importance of having very specific goals for Q1 Kevin has some breaking news -- he watched The Godfather movies over break. He also brings up some homebuilder data -- there were over 45.62M unique users tracked going to home builder websites for the year In The News (15:28): Existing-Home Sales Hit Strongest Year-Over-Year Increase Since June 2021 ( https://www.builderonline.com ) Zillow reveals 2024's most popular -- and most unusual -- home searches ( https://zillow.mediaroom.com ) Instagram and Facebook to Fill Platforms With AI-Generated Accounts ( https://petapixel.com ) Things We Love - Things We Hate (46:05): Jessie loves and hates the same thing -- making sourdough Jackie is leaning into showing gratitude and loves showing appreciation for others Kevin is loving the Ohio State Buckeyes! Like and subscribe on your favorite platform!…
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1 Ep 367: Don't Fail Your Realtor Partners In 2025 33:29
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Market Proof Marketing · Ep 367: Don't Fail Your Realtor Partners In 2025 It's a new year, but there are still a lot of old misunderstandings about how the world has changed after NAR's settlement in 2024. Kevin Oakley is joined by James Dwiggins - the Co-Founder and Chief Executive Officer of NextHome Inc., and someone who was one of the named defendants in the case, to help set the record straight. Learn why if you continue to offer compensation to buyer's agents, you might get what amounts to a "cease and desist" from prominent brokers in your area, why offering concessions to your buyer (not the agent) is the way to go, and more. Yes, the world has changed - no, it isn't ending. Real Estate Insiders Unfiltered Podcast (hosted by James & Keith) Like and subscribe on your favorite platform!…
Market Proof Marketing · Ep 366: That's a Wrap, 2024! Kevin Oakley is joined this episode by Jackie Lipinski and Beth Russell ! While it may start out sounding more like a Halloween episode... it's a festive one, we promise! The trio discusses a new creative case study from the DYC team, addresses an insightful listener question from "Susan" *wink wink*, and debates whether Macaulay Caulkin would've been better off purchasing, or not purchasing, the Home Alone house! Story Time (04:30): Kevin talks about builders finishing the year strong, and the growth planned for 2025 Beth wins story time with the topic of "sales vampires" and the importance of resetting boundaries among marketers and sales teams Jackie reminds you to be the hall monitor of your marketing, and doing your homework on/auditing the things you're signing up for In The News (21:08): Beyond The Artboard: Hedgefield Case Study ( https://www.doyouconvert.com ) Kevin addresses a listener question at (24:50) about a recent online event (The Marketing Dream Team) ChatGPT search is now available to all free users ( https://searchengineland.com ) Why Zonda's Latest Millennial Survey Matters ( https://www.builderonline.com ) Macaulay Caulkin Admits He Considered Buying $5.25 Million 'Home Alone' House 'Just For Giggles' ( https://www.realtor.com ) 2024 DYC Wrapped -- Coming Soon! Things We Love - Things We Hate (44:17): Jackie loves the holidays, but the constant text messages and marketing efforts are becoming a LOT. Beth asked a marketer if she were an Instapot, what would press the button to get her steam out? Kevin shares a story about his son, and a great moment they shared recently. Like and subscribe on your favorite platform!…
Market Proof Marketing · Ep 365 - Leaning Into Local Like the number of days in a year (we think?), Kevin Oakley , Julie Jarnagin and Beth Russell host episode 365. A big topic this episode is self reflection, and approaching review season with humility, as well as how hiring can look different for homebuilders and isn't one size fits all. They also cover a handful of stories including an exciting training coming up, homebuilding advice from 2024 and updates in the tech world! Story Time (01:15): Julie was talking to the owner of a building company about what to look for when hiring, and how what means success for an employee depends so heavily on the needs of the organization and the culture of the organization. Kevin recently heard from a marketer who commented on his recent article, and how their team is structured in a way that marketing manages sales. Beth brings up review season, and an internal exercise she did with the DYC team that can be very powerful. She also shares a story about a special purchase, and how the company turned around a stressful experience. In The News (24:20): DYC's Online Sales Academy: Leadership Edition ( https://onlinesales.doyouconvert.com ) Google Ads Testing Video Assets For Search Campaigns? ( https://www.seroundtable.com ) Buffet's 2024 Wisdom For Homebuilding Leaders' Next Moves ( https://www.thebuildersdaily.com ) TikTok failed to save itself with the First Amendment ( https://www.theverge.com ) OpenAI's Sora is officially here ( https://mashable.com ) Things We Love - Things We Hate (41:45): Do You Convert recently published its gift guide, and Beth shared her favorite bubble water, and has influenced a handful of people! Julie's boys (10 and 16) wear a Christmas sweater to school everyday, and she loves it. Very festive at the Jarnagins! Kevin loves the book The Dip by Seth Godin , and shares a really proud moment of his son Hayden. Like and subscribe on your favorite platform!…
Market Proof Marketing · Ep 364 - The Season of Expectations Join Kevin Oakley , Jackie Lipinski and Julie Jarnagin for an exciting pre-holiday episode! They kick off episode 364 talking about expectations, and a common excitement for what's to come in the new year. Jackie brings up the wonder of Spotify Wrapped, and the team discusses the Do You Convert holiday gift guide, as well as Zillow predictions for 2025 and some interesting news out of Google regarding the recent antitrust case. Story Time (03:27): Jackie's Spotify Wrapped notified her that she was a top listener of the "Everything is Awesome" song from the Lego movie -- listening to it 98 times this year! Julie covers the topic of "starter homes" and a shift in how it looks now vs. how it used to be, as well as a change in people purchasing fixer-uppers Kevin hosted a session on marketing team dynamics, and found a hand-written org chart from Ryan Homes from 1966 In The News (18:23): 2024 DYC Holiday Gift Guide ( https://www.doyouconvert.com ) Remote work levels drop in 39 of the 40 largest markets - what it meant for housing ( https://www.resiclubanalytics.com ) Zillow predicts more buyers will come out ahead in a bumpy 2025 ( https://zillow.mediaroom.com ) DOJ pushes for Google to break off Chrome browser after antitrust case ( https://www.cnbc.com/2024/11/20/doj-pushes-for-google-to-break-off-chrome-browser-after-antitrust-case.html ) Things We Love - Things We Hate (34:20): Jackie did her first Turkey Trot 5K, and did a preparatory 5K the day before. She loved seeing the difference between running alone, and running with others, and the excitement of seeing the finish line Julie talks Black Friday and the participatory element around it Kevin loves Amy's Gourmet Apples , and covers a trend he's seen with syndication platforms and the quality of leads builders have reported seeing Like and subscribe on your favorite platform!…
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1 Guest Ep: The Voice of the Customer With Allison Babin 37:39
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Market Proof Marketing · Guest Ep: The Voice of the Customer With Allison Babin In this episode, Kevin Oakley is joined by Allison Babin , Director of Marketing with Manuel Builders in Louisiana. Sharing a common passion for personal growth and development, they highlight the importance of celebrating the little wins, doing the right thing for homeowners, and a marketer's role in personalizing and humanizing the building process. Kevin and Allison discuss: Allison's background, and her passion for personal development and self growth The misconception of personal growth in the business world The advantages of working in the homebuilding industry Embracing mistakes that happen along the way with the customer at the forefront Investing the time and energy to be the voice of the customer through personal touchpoints Knowing your data, and being able to communicate that to executives Managing healthy conflict among team members ... and more! Like and subscribe on your favorite platform!…
Market Proof Marketing · Ep 363: Happy Thanksgiving! Happy Thanksgiving! Kevin Oakley and Beth Russell kick off episode 363 with the things they are thankful for -- sharing a common gratitude for the sense of community built among homebuilder marketers across the nation, and the friendships that have formed as a result. Today's topic surrounds Kevin's recent article on evolving dynamics among home builders, buyers and agents -- and some of the feedback he received they'd like to dive into. Story Time (00:24): Beth is thankful for her wonderful husband and amazing kiddos. She is also so grateful to be a part of the Marketing Leadership Collective, and what's to come with the group. Kevin is thankful for the overall community of homebuilder marketers, and the friendships that are cultivated within the DYC: All Access community. Today's Topic: Evolving Dynamics (06:50) Kevin and Beth briefly recap his recent article -- The Evolving Dynamics Between Home Builders & Realtors: A Post-Settlement Analysis They read a few of the "mean tweets" (comments and emails he received), and dive into discussion surrounding the questions and scenarios posed in them Kevin gives a special shout-out to a broker, who provided a fantastic response surrounding representing her buyers Like and subscribe on your favorite platform!…
Market Proof Marketing · Ep 362: Operating Within Realities Kevin Oakley , is joined by Julie Jarnagin and Jackie Lipinski , and begin with a candid discussion on why Jackie is considering taking a bat to her Samsung refrigerator, highlighting the importance of accurate reviews. The importance of fostering a healthy space for debates and disagreements comes up, as well as Zillow's new home trends for 2025, and the average age of first-time home buyers. Story Time (4:00): Jackie's story time is her struggle with Samsung appliances -- particularly her refrigerator that is now freezing and giving her issues. Moral of the story: reviews matter. Julie is beginning to embrace conflict and disagreements, and thinks fostering those healthy conversations is a good opportunity Kevin reminds us that there's reality, but within reality, there's always things you can control. In The News (19:31) New technology, old-world style: Zillow reveals 2025's home trends ( https://zillow.mediaroom.com ) LinkedIn Video Posts Generate 3x More Reach, Study Finds ( https://www.searchenginejournal.com ) Average Age of First-Time Homebuyer Hits All-Time High ( https://www.newsweek.com ) Things We Love - Things We Hate (44:04): Jackie is having Friendsgiving and has a love-hate relationship with "panic cleaning," which Julie's family also called "rage cleaning". Julie is going camping this weekend, and bought magical flames to make bonfires colorful and glowsticks to entertain her kids. Kevin shares a notepad he's loving, and a Gilmore Girls advent calendar he got for his daughter this year. Like and subscribe on your favorite platform!…
Market Proof Marketing · Ep 361: Thinking in Categories Kevin Oakley is joined by Beth Russell and Jackie Lipinski for episode 361 to discuss investing in your team for 2025, and how sometimes unplugging for a short time can lead to the generation of new ideas. They also share new reporting and content on the Do You Convert website, and dive into an interesting report out of University of Pennsylvania. Story Time (6:50): Jackie talks end of the year strategy, drawing a past example of tactfully understanding where focus and energy need to be without being too granular Beth poses a question that came up on a builder call -- how are you investing in your team? And gives examples of things to consider for 2025. Kevin was in Guatemala, and while unplugging can be difficult for him, his time off allowed him to come up key ideas that he feels may not have been sparked without the quiet, calm space In The News (27:19) The 2024 Homebuilder Online Follow-Up Survey ( https://www.doyouconvert.com/blog/the-2024-homebuilder-online-followup-survey/ ) Before and After: Caviness & Cates (Beyond The Artboard) ( https://www.doyouconvert.com/blog/before-and-after-caviness-and-cates/ ) Growing Up: Navigating Generative AI's Early Years - AI Adoption Report ( https://ai.wharton.upenn.edu/focus-areas/human-technology-interaction/2024-ai-adoption-report/ ) Things We Love - Things We Hate (42:48): Jackie recently went to the dermatologist, and thank goodness received news that a concerning spot was benign. She also reminds you to go get your skin checked! Beth is excited to announce the application for the Marketing Leadership Collective, which inspires future generations of marketers Kevin hates running, and is suspicious of people who do this too much. Like and subscribe on your favorite platform!…
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Market Proof Marketing: Home Builder Marketing Insights
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Market Proof Marketing · Ep 360: Perfect Practice Makes Perfect Kevin Oakley , Julie Jarnagin and Jessie Suggs sit down on Halloween for episode 360! This week's episode kicks off with holiday prep, and avoiding going into hibernation during the winter holiday months. Also in this episode, Jessie recaps the Q3 2024 Online Sales and Marketing Benchmarks, and new prospecting metrics that were tracked this quarter. More news topics include some surprising renter stats, Google search prioritization of content, and the lingering question... would you let AI book a flight for you? Story Time (2:20): Julie brings up holiday content planning, and fun ideas for leaning into the holidays. Kevin provides some extra bonus point content ideas. Jessie's story time is about holidays too, and being intentional not to go into hibernation during the holidays when managing customers. Kevin's story time is expanding on a recent LinkedIn post about technology investment, which stemmed from a scenario he encountered recently. In The News (23:40) The Q3 2024 Online Sales and Marketing Benchmarks ( https://www.doyouconvert.com ) 62% of Renters Worry They'll Never Own a Home ( https://www.lendingtree.com ) Google Search demoting content that is starkly different from the main content of the site ( https://searchengineland.com ) Google is working on an AI tool that can browse, shop and book flights for you ( https://mashable.com ) Things We Love - Things We Hate (49:15): Kevin loves window seats on planes, and the peaceful feeling it brings Jessie is considering running a full marathon with Julie, and talks about the app Runna, which has been very helpful for her planning and training Julie's favorite thing is celebrating Thanksgiving this Sunday! Like and subscribe on your favorite platform!…
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Market Proof Marketing: Home Builder Marketing Insights
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Market Proof Marketing · Ep 359: It Doesn't Happen Overnight Julie Jarnagin , Jackie Lipinski and Beth Russell host this episode and are gearing up for Halloween! An important topic surrounds time management, and replacing broken processes to streamline marketing tasks as we near the end of the year. They also share some exciting news... Do You Convert is hiring! Story Time (03:22) Beth talks prepping for next year, and an important question she's asking her builder partners -- who is protecting your time? Jackie's story time is about the shift marketers can experience from realism, pessimism and optimism. Julie brings up how it can seem early to be talking about 2025, but now is really the perfect time. In The News (12:04) Do You Convert is Growing! ( https://www.doyouconvert.com/jobs/ ) Builders continue to shift to condos and townhomes amidst affordability crisis ( https://zillow.mediaroom.com/2024-10-17-Builders-continue-shift-to-condos-and-townhomes-amidst-affordability-crisis ) Meta quietly adds 'automatic adjustments' to ad accounts, raising concerns ( https://searchengineland.com/meta-automatic-adjustments-ad-accounts-concerns-447720 ) Things We Love - Things We Hate (31:47): Beth has a great deal of disdain for hurricanes, and is so excited to have internet back, sending love to everyone who has been impacted Jackie's favorite thing recently is shared knowledge and communication, getting the best book recommendations to add to her list to check out Julie has been reading books on running and shares her recent reads Like and subscribe on your favorite platform!…
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Market Proof Marketing: Home Builder Marketing Insights
![Market Proof Marketing: Home Builder Marketing Insights podcast artwork](/static/images/64pixel.png)
Market Proof Marketing · Ep 358: The Wake Behind The Boat Kevin Oakley is joined today by Julie Jarnagin , and a big topic in this episode is looking ahead to November and December -- months that Kevin notes are usually met from a sales and marketing perspective with "ughh". They discuss opportunities for success, with examples of balancing expectations with shifting perspectives. News topics include uncertainty amid mounting challenges, Google's search dominance being shaken as it relates to Gen AI ambitions, a free Apple Intelligence upgrade that could be coming soon, and a common sense rule from the FTC that sadly shouldn't have to be a rule at all. Story Time (00:53) Julie shares a heartfelt story of a thoughtful gesture from Chewy.com in sending a teammate flowers and a card Kevin brings up the left and right hemispheres of the brain, balancing learned expectations with shifting perspectives In The News (12:04) Strategic Limbo: Uncertainty Amid Mounting Challenges ( https://www.thebuildersdaily.com ) DOJ's Plan to Dethrone Google's Search Dominance Shakes Gen AI Ambitions ( https://www.adweek.com ) Free Apple Intelligence upgrade likely arriving soon, leak suggests ( https://mashable.com ) The FTC has announced the "click-to-cancel" rule that will require companies to let you cancel any product as easily as you registered ( https://unusualwhales.com ) Things We Love - Things We Hate (37:43): Julie loves and hates the Halloween candy bowl outside of her office, and is looking forward to having a weekend to herself while the boys are out hunting Kevin loves the fall season, and is also cursing Julie as he is training for a half marathon the team is prepping for surrounding the International Builders' Show Like and subscribe on your favorite platform!…
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Market Proof Marketing: Home Builder Marketing Insights
![Market Proof Marketing: Home Builder Marketing Insights podcast artwork](/static/images/64pixel.png)
Market Proof Marketing · Ep 357: 2024 Summit Recap! Kevin Oakley is joined by Jackie Lipinski and Jen Barkan , and this episode kicks off reminiscing about the Online Sales & Marketing Summit! This week's big topics includes an in-depth conversation surrounding TikTok's AI-driven advertising, and selling to 55+ buyers. Oh, and just a reminder, it's Amy's Gourmet Apples season! Story Time (7:00) Jen discusses the feedback surrounding Summit regarding content, and the highlights of being with the team for the week. Jackie created a marketing action plan that she detailed at Summit, and is so excited to see how marketers have been putting it into action. Kevin welcomed builder leaders to his home for pancakes recently while they were in town, and discusses Rob Hahn's talk from Summit. In The News (22:18) Meta Movie Gen sets a new standard for immersive AI content ( https://ai.meta.com/research/movie-gen/ ) TikTok joins the AI-driven advertising pack to compete with Meta for ad dollars ( https://digiday.com/marketing/tiktok-joins-the-ai-driven-advertising-pack-to-compete-with-meta-for-ad-dollars/ ) From Transact to Transform: How to Sell to 55+ Buyers ( https://www.thebuildersdaily.com/from-transact-to-transform-how-to-sell-to-55-buyers/ ) Things We Love - Things We Hate (53:41): Jackie was the cheerleader for Julie and Jessie as they ran the Chicago half marathon before Summit, and was inspired by them to get into running and perhaps try a half marathon. Jen's favorite thing is her "Affirmator" cards she reads off at work with the team Kevin really enjoyed the architectural photography walk that was planned at Summit, which was a good reminder to get together in small groups and enjoy the city together. He hates Amazon's address tool, and all of the bugs that occur when trying to ship things to other people. Like and subscribe on your favorite platform!…
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Market Proof Marketing: Home Builder Marketing Insights
![Market Proof Marketing: Home Builder Marketing Insights podcast artwork](/static/images/64pixel.png)
Market Proof Marketing · Ep 356: Buy Once, Cry Once Kevin Oakley , Jessie Suggs and Beth Russell recently sat down for Ep 356 of MPM! The subject of 'humaneering' comes up first, sparking a conversation around putting great attention and care into relationships. Also discussed are mortgage rates in relation to rent, and the strategies around value proposition at the top of the sales funnel. Story Time (1:15) Beth was talking to a marketer who will be speaking at Summit, and talked about how her favorite feeling used to be the motivation, excitement and inspiration she took home with her! Jessie has TWO stories today: AARP, and a nutrition coach! Kevin's story is about the term "humaneering" and its amazing creator. In The News (20:25) Mortgage rates fall lower than rent in 22 of the 50 largest US metros ( https://zillow.mediaroom.com/2024-09-16-Mortgage-payments-fall-lower-than-rent-in-22-of-the-50-largest-US-metros ) Why 'Old School' Ads Still Work For Home Builders ( https://www.builderonline.com/builder-100/marketing-sales/why-old-school-ads-still-work-for-home-builders_o ) Things We Love - Things We Hate (41:20): Kevin can't believe how bad Apple is doing right now. There's a bug on his wife's new phone, and he's experienced some issues with his for Wi-Fi. Jessie's favorite thing is pizza! She is so excited to try all of the different restaurants in Chicago. Beth recently went shopping for new business clothes, and since working from home for awhile, it was a challenge. Like and subscribe on your favorite platform!…
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Market Proof Marketing: Home Builder Marketing Insights
![Market Proof Marketing: Home Builder Marketing Insights podcast artwork](/static/images/64pixel.png)
Market Proof Marketing · Ep 355: The Trend Is Now Our Friend Episode 355 kicks off with Kevin Oakley , Julie Jarnagin and Jackie Lipinski getting geared up for the Summit! They discuss mortgage rates, strategies for building elite teams and how AI might have an impact on insurance. Story Time (1:43): Jackie recently used apps to plan and visualize different haircuts, and realized just how much apps can help people visualize and feel more comfortable with their decisions. Julie has been preparing her presentation for Summit, and has enjoyed thinking about things in different ways, and notes the power of taking notes and teaching others. Kevin talks mortgage rates, and how the news cycle is factoring into buyer sentiment. "The trend is now our friend" -- but financing is only going to solve one portion of our problem. In The News (15:51): The Federal Reserve just cut interest rates by a half point. Here’s what that means for your wallet ( https://www.cnbc.com/2024/09/18/federal-reserve-cuts-interest-rates-what-that-means-for-your-wallet.html ) Crafting Success: Strategies for Building an Elite Online Sales Team ( https://www.doyouconvert.com/blog/crafting-success-strategies-for-building-an-elite-online-sales-team/ ) AI risks making some people ‘uninsurable’, warns UK financial watchdog ( https://www.ft.com/content/9f9d3a54-d08b-4d9c-a000-d50460f818dc ) Things We Love - Things We Hate (34:31): Jackie is not loving Amazon Fresh's "smart grocery carts". Julie has been finding YouTube "study with me" videos helpful and calming when she has to really focus on a task! Kevin is really excited about the giveaways at Summit he picked out, and cannot stand the word "just". Nothing is "just" anything. Like and subscribe on your favorite platform!…
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Market Proof Marketing: Home Builder Marketing Insights
![Market Proof Marketing: Home Builder Marketing Insights podcast artwork](/static/images/64pixel.png)
Market Proof Marketing · Ep 354: Get Curious Kevin Oakley , Julie Jarnagin and Beth Russell sit down for this week's episode to discuss empathy, the power of symbolism within marketing, and the importance of marketers staying curious and deepening their knowledge. Topics this week also include changes surrounding Google, AI and the iPhone 16 launch, and the post-NAR settlement landscape. Story Time (2:52): Beth is taking an online course about storytelling with data, and talks skeletons! Julie received an email recently with questions surrounding a recent article, and at a core, the answer was empathy Kevin is taking a class surrounding symbolism -- and is going to dive deeper into the subject at Summit In The News (19:24): News Corp would've lost $9 million in 2017 by ditching Google ads, ex-exec testifies ( https://www.reuters.com/technology/news-corp-would-lose-9-million-by-ditching-google-ads-ex-exec-testifies-2024-09-10/ ) Apple Announced new Apple Intelligence at iPhone 16 launch this week ( coming this fall) (https://www.apple.com/apple-intelligence/ ) How the Post-NAR Settlement Landscape Will Shape the New Home Market ( https://www.builderonline.com/builder-100/strategy/how-the-post-nar-settlement-landscape-will-shape-the-new-home-market_o ) Things We Love - Things We Hate (42:40): Julie hates hurricanes, but loves that she has power! Beth made two discoveries this week - one being Costco double-smoked bacon sandwiches, and the other being Blue Bell cinnamon ice cream Kevin says the latest Insta360 x4 is fire Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access . A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! Like and subscribe on your favorite platform!…
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Market Proof Marketing: Home Builder Marketing Insights
![Market Proof Marketing: Home Builder Marketing Insights podcast artwork](/static/images/64pixel.png)
Market Proof Marketing · Ep 353: The Truth Is Old Kevin Oakley and Julie Jarnagin welcome Jen Barkan for this week's episode! Things kick off with Kevin bringing up the point that oftentimes, the truth is "old", but never gets old, and Julie followed up with a core lesson learned in writing school -- you have to learn the rules before you can break them. Story Time (5:36): Jen wanted to start tracking her nutrition, and was given an assessment to be assigned a coach, which she was originally skeptical of. She was pleasantly surprised by how personalized the experience was, and how her coach set a great expectation of response time. Julie had a really fun builder call with DYC team member Becca, and loves the process of solving puzzles with partners to hit their goals. Kevin talks about a concept he's looking forward to touching on at Summit -- the truth is "old," but never "gets old." In The News (24:15): Closing Time: 6 Ways to Ask For The Appointment ( https://www.doyouconvert.com/blog/closing-time-6-ways-to-ask-for-the-appointment/ ) As Gen-A.I. and Data Fuse With Homebuyers' Journey, Trust Matters Most ( https://www.thebuildersdaily.com/as-gen-a-i-and-data-fuse-with-homebuyers-journey-trust-matters-most/ ) You'll soon be able to leave comments on Instagram Stories posts ( https://www.theverge.com/2024/9/3/24235292/instagram-stories-disappearing-comments-from-friends ) Things We Love - Things We Hate (45:02): Julie is so excited about what her teammates have prepared for Summit! Jen is loving football season, especially college football. Kevin is looking forward to the photo walking tour that will take place at the Summit led by Chad Davies with Davies Imaging Group. He also loves seeing his kiddos grow up and navigate their way through life, sharing a few stories about his daughters. Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access . A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! Like and subscribe on your favorite platform!…
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Market Proof Marketing: Home Builder Marketing Insights
![Market Proof Marketing: Home Builder Marketing Insights podcast artwork](/static/images/64pixel.png)
Jackie Lipinski , Julie Jarnagin and Beth Russell host episode 352 and discuss creative ways to repurpose content -- bringing home the idea of "create once, publish everywhere." This episode also covers AI (is it getting dumber?), and finding ways to energize and approach even "mundane" topics. And last but not least, never underestimate how many people put their pets at the forefront of their homebuilding decisions! Story Time (3:38): Beth had a "moment of magic" on a leadership call recently Jackie went to Banff, Canada for her 10-year anniversary, and received the most lovely handwritten cards Julie shared a moment from a recent call where a topic that could be considered mundane turned into an energized conversation From The News (18:09): Creative Repurposing Strategies for Digital Marketing Success: ( https://www.doyouconvert.com ) Did AI Already Peak And Now It's Getting Dumber? ( https://futurism.com ) Prioritizing Pets: New Study Reveals The Role Animals Play In Home Design ( https://www.builderonline.com ) Question Of The Week: Do you think the title of the model home is important (sales center, sales gallery)? Is the term "sales" too intimidating? Clarifying and setting good expectations on the website Paying attention to your local market Things We Love - Things We Hate (39:09): Beth's husband just celebrated his 40th birthday, and she surprised him with an Ember mug that he absolutely loves Julie enjoyed meeting Beth's husband who came and spoke to a group about leadership Jackie's favorite thing is from Amazon -- a portable hanging travel shelf bag -- which made living out of a suitcase so much easier Market Proof Marketing · Ep 352: Create Once, Publish Everywhere Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access . A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! Like and subscribe on your favorite platform!…
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Market Proof Marketing: Home Builder Marketing Insights
![Market Proof Marketing: Home Builder Marketing Insights podcast artwork](/static/images/64pixel.png)
Kevin Oakley is joined by Julie Jarnagin and Andrew Peek for Episode #351! We share some exciting news this episode -- Do You Convert is Hiring! The team reminisces on Julie's first interview and podcast episode, and Kevin brings up a good analogy from the filming of The Mighty Ducks. Andrew gives you a great rundown of Reddit and what to expect there on the platform's growth, and Kevin reminds us - "consumers gonna consume." Story Time (05:43) Julie shares her running journey, and how while it isn't easy, it's worth it. She relates it to builder messaging on websites, and how promising "easy" isn't the greatest strategy. Instead, how do we lean into the "worth it" messaging. Andrew talks the Dunning-Kruger effect, and the dangers of making incorrect assumptions with high levels of confidence We have a first for Kevin... no story time this week! In The News (23:33) Who'll Be First Movers Among Homebuilders In New Commission Regime? ( https://www.thebuildersdaily.com ) The US Government Just Banned Fake AI-Generated Reviews ( https://futurism.com ) Five key signs that Reddit is getting ready to launch its own search ads business ( https://digiday.com ) Question of the Week (48:08): "Will there be a shift toward having a single manager (VP of Marketing and Sales) in our industry rather than having two department heads reporting to a CEO?" Differences in management styles Trends we've seen over the years The answer depends heavily on the person, and the builder Things We Love - Things We Hate (55:06) Kevin references the book In This Economy? by Kyla Scanlon, and a recent post by the author discussing home insurance. Julie watched a documentary titled Mountain Queen on Netflix. And Kevin suggests watching age-appropriate comedy shows with your kids. Andrew's current favorite is a spin-mop vacuum, which has worked wonders on his flooring. Market Proof Marketing · Ep 351: Consumers Gonna Consume Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access . A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! Like and subscribe on your favorite platform!…
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Market Proof Marketing: Home Builder Marketing Insights
![Market Proof Marketing: Home Builder Marketing Insights podcast artwork](/static/images/64pixel.png)
The team celebrates Episode 350 of the Market Proof Marketing podcast! The theme of this episode hosted by Kevin Oakley , Julie Jarnagin and Andrew Peek is efficiency... but it's not what you might be thinking! Instead, Kevin argues that he doesn't understand the urge to push efficiency in the sales process at this time in the market, when potential homeowners want to feel like anything but an efficiency. Also discussed in this episode is Pinterest (is Gen Z just beginning to act old?), and some interesting case studies centered around realtors and market trends. Story Time (01:38) Julie recalls a recent conversation with a builder about how websites used to cater to a user's first time visiting, but with the journey expanding in today's market, she highlights the importance of speaking to repeat customers on your site, too. Andrew helped take on some tasks for a team member that was out of office and found it insightful to view processes through another's eyes. Kevin posted a squirrel GIF about problem solving, and was surprised by just how many people related to it! In fact, one builder even put the idea on a Yeti mug as a reminder for problem-solving. He had a wonderful time recently on a long call with a builder brainstorming and positively approaching issues. In The News (25:27) Burned By Boom: Austin's Builders in the Hot Seat ( https://www.parcllabs.com ) Meritage Buyer Resources ( https://www.meritagehomes.com ) 'One of the first places I go': Gen Z is finding brands via Pinterest ( https://www.modernretail.co ) Broad match keywords: When to test and when to avoid ( https://searchengineland.com ) Things We Love - Things We Hate (50:47) Julie's kiddos are back in school, and all of the parents out there know that that can be a love-hate! Andrew is on Season 4 of Game of Thrones (arguably for Kevin where it peaks!), and is dialed in. Kevin is watching Big Brother with his family and notes a realtor on the show whose bad behavior has tarnished her reputation professionally -- an interesting idea that you can't go on a show where the whole point is to backstab and lie, and not tarnish your brand. You are who you are all of the time! Market Proof Marketing · Ep 350: Putting A Pin In Efficiency Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access . A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! Like and subscribe on your favorite platform!…
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Market Proof Marketing: Home Builder Marketing Insights
![Market Proof Marketing: Home Builder Marketing Insights podcast artwork](/static/images/64pixel.png)
Jackie Lipinski , Kevin Oakley and Beth Russell host Episode 349! In this episode, the team discusses the seasonal changes in homebuilder marketing, and focusing on the right things when it comes to leads and conversions. We have some new exciting blog posts they discuss, highlighting the importance of not oversimplifying how we view data. And of course last but not least, "strategic spaghetti", a great term Beth has been using to remind her builders to approach even new opportunities very strategically. Story Time (02:00) Beth has deemed the song "Too Little Too Late" by JoJo the anthem of August, emphasizing the importance of preparing for the fall and celebrating the small wins we can get. Jackie brings up an insightful story from a book she loves, Alchemy, by Rory Sutherland, which she tied into finding creative ways for a builder to remove boredom from the process of waiting for your home. In The News (10:59) Messaging Strategies to Meet Your Buyers Where They Are ( https://www.doyouconvert.com ) Federal judge rules Google violated antitrust law ( https://searchengineland.com ) Attribution is B.S. Three-Part Series ( https://www.doyouconvert.com ) Zillow releases state-specific short-term touring agreements ( https://www.housingwire.com ) Question of the Week: How will increased pricing transparency affect conversion ratios? (43:24) Kevin gives a great example about Tesla and ties it to interactive floor plans. Beth feels making the process easier up-front will spur further conversation down the road, and discusses the strategy of gating information and how it all comes down to execution -- and Kevin discusses his thoughts on gating information. Jackie recalls the positives and negatives of when you provide information, and how accurate the pricing details are. Things We Love - Things We Hate (52:00) Beth's favorite phrase this week for her builders is "strategic spaghetti". When throwing things at the wall to see what sticks, you still have to do things strategically! Jackie's first heirloom tomato is in, and this year she went for quality over quantity! Kevin brings up UTour, and one of his new favorite questions to ask, "How do you track and report UTour appointments?" And... over 80% said they don't! He is loving Ozlo Sleepbuds , which plays what you are interested in listening to, but then defaults to your sleep sounds. Market Proof Marketing · Ep 349: Strategic Spaghetti Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access . A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! Like and subscribe on your favorite platform!…
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Market Proof Marketing: Home Builder Marketing Insights
![Market Proof Marketing: Home Builder Marketing Insights podcast artwork](/static/images/64pixel.png)
1 Ep 348: Positively Impacting The Numbers 1:10:21
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Kevin Oakley is joined by Jen Barkan and Andrew Peek this episode, and they dive into the Q2 Benchmarks that were just released! They touch on the spicy Attribution is B.S. three-part series recently posted, as well as news and thoughts surrounding the Olympics! Story Time (07:13) Jen shares a story from a coaching call, and a new term that was assigned to very old leads in a builder's CRM -- "the walking dead corpse revival." This brings up the importance of segmenting your database, and the hard work that goes into list hygiene. Andrew provides an update on his visit to Epperson Lagoon/new home community (he loved it, but did feel some parts didn't look as "finished" as they should for how long it has been around). Which brings up a great point - when the magic can fade during the experience, when is the best time for a sales consultant to connect? Kevin's story time is a theory: builders are likely engaging with consumers using AI more than they think, but not in the ways that they think. His hunch? To try to negotiate a lower price. They also discuss SearchGPT, and what to expect there. In The News (35:41) Attribution is B.S. (Part II): ( https://www.doyouconvert.com ) Q2 Benchmarks: ( https://www.doyouconvert.com ) 62% of Gen Z and Millennials Want to Be Homeowners Despite Concerns ( https://www.builderonline.com ) Google's Latest Pitch for AI Is So Sad It Sounds Like A Spoof ( https://futurism.com ) 6 Apple Intelligence features you can try right now and how to turn them on ( https://mashable.com ) Things We Love - Things We Hate Andrew started Game of Thrones which he's loving, but can't wait until he gets a better grasp on the complicated character structure. Jen is really enjoying the Olympics! And the team wonders... how old is Snoop Dogg? Market Proof Marketing · Ep 348: Positively Impacting The Numbers Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access . A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! Like and subscribe on your favorite platform!…
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Market Proof Marketing: Home Builder Marketing Insights
![Market Proof Marketing: Home Builder Marketing Insights podcast artwork](/static/images/64pixel.png)
Andrew Peek is joined by Julie Jarnagin and Jackie Lipinski this episode! The podcast starts out with something every marketer can relate to -- managing disgruntled homeowners on public platforms. The topic of brand management comes up, which boils down to a core element of doing the right thing. Attribution is also on the docket this episode, and why you should examine it with a critical eye to avoid avoidable data pitfalls. Story Time (05:45) Julie talks disgruntled homeowners on social media, and reminds everyone of the best approach to handling these situations when they arise. Jackie is getting ready to take on some good old fashioned "panic cleaning" in preparation for family coming to town! Which leads to a great suggestion on improving customer experience. Andrew is deep-diving into SEO, and brings up the simple opportunities builders can take to make meaningful improvements for attainable time input. He also brings up the correlation to reputation management. In The News (26:52) Attribution is B.S. ( https://www.doyouconvert.com ) Google to keep cookies in Chrome after advertiser pushback ( https://finance.yahoo.com ) Homebuyer FOMO Starts to Pump Up Canada's Real Estate Market ( https://www.bloomberg.com ) Why You Should Be Focusing On Brand Marketing Right Now ( https://www.searchenginejournal.com ) Things We Love - Things We Hate Andrew is enjoying his Ninja CREAMi, which makes incredible protein shake ice cream treats. He is not, however, enjoying the Sonos speaker app. Jackie is finding a great deal of convenience in the Amazon Fresh stores. Julie shouts out DYC's creative team member Jade Young, who sketched the most incredible drawing for our recent Attribution blog post. She is also enjoying a few new podcasts that will definitely keep you entertained! (Don't say she didn't warn you!) Market Proof Marketing · Ep 347: Do The Right Thing Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access . A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! Like and subscribe on your favorite platform!…
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Market Proof Marketing: Home Builder Marketing Insights
![Market Proof Marketing: Home Builder Marketing Insights podcast artwork](/static/images/64pixel.png)
In this episode, Kevin Oakley is joined by Beth Russell and Julie Jarnagin for this highly entertaining episode! Full of wit and thought-provoking conversations, the team dives into everything from well-crafted strategies and collaboration to Meta's not-so-on-point content suggestions (Julie does not, in fact, want to see cats falling off of refrigerators). New news from Paramount streaming leads to a great call-to-action for builders, and the three discuss the difference between loyalty goals and preference goals -- and how to marry the two. Story Time (01:02) Beth was inspired by a conversation with Julie about the Market Proof Algorithm, and how it resembles a spider web -- one data point can be interconnected to other parts. The team considers the fly within the analogy, and the impact of teamwork. Kevin stresses the importance of collaboration, and being able to zoom in and understand context in order to make high level strategic decisions. This leads into a great discussion about what makes a great marketer great, and the structure of high-performing sales and marketing teams. Julie brought up thinking through giving buyers reasons to buy now, vs. holding off, using Prime Day as a great example for creating action. Kick - we mean nudge - them off the fence! Exciting Announcements (27:25) Online Sales & Marketing Summit is around the corner! Limited tickets are available, and be sure to reserve your hotel room! Online Sales Academy dates have been released! Join us November 13th and 14th. In The News (29:03) Meta Tests AI Summaries In Post Comment Streams Across Facebook: ( https://www.digitalinformationworld.com ) An Overview of the Modern TV Viewing Landscape: ( https://www.socialmediatoday.com ) Paramount Ads Manager Brings TV And AI-Powered Creative To Smaller Businesses: ( https://www.adweek.com ) Marketers Need to Differentiate Loyalty Goals From Preference Goals: ( https://www.adweek.com ) Things We Love - Things We Hate (48:51) Kevin is loving the Mophie 3-in-1 travel charger, which has been a game changer for him when traveling. Julie even added it to her gift list! Julie recently read Sociopath: A Memoir by Patric Gagne, and was absolutely fascinated. Be warned, some parts are pretty hard to believe! Which led them to wonder... was that the point? Beth loves her "heatless curls" that made a debut in an internal DYC call, which led to a hilarious story-time. Bonus Conversation (53:22) Kevin may or may not (he is) be creating an in-depth course for builder partners around Presale Without Fail. If you have questions or have tried something that has worked tremendously for you -- we'd love to hear it! Shoot us a note at show@doyouconvert.com and he will incorporate it. Market Proof Marketing · Ep 346: Kick Them Off The Fence Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access . A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! Like and subscribe on your favorite platform!…
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