Key Findings from the 2024 Agency Universe Study

Agency Nation Radio

On this episode of Agency Nation Radio, AnneMarie McPherson Spears, news editor, Independent Agent magazine, interviews Kristina Witzling, executive vice president and property & casualty practice lead at Zeldis about the findings from the 2024 Agency Universe Study. The Agency Universe Study by Future One, a collaboration of the Big “I" and leading independent agency companies, is hailed as the most comprehensive look at the independent agency system. First conducted in 1983 and completed biennially since 2002, the study is facilitated by Zeldis Research and surveys property & casualty independent agents and brokers. The 2024 study was released at the end of September and sheds light on the state of the independent agency channel as it moves past the coronavirus pandemic and through the hard market. Witzling discusses a range of findings from the latest study, including the total number of independent insurance agencies, how mergers & acquisitions are impacting the distribution channel, the biggest factors behind agency success in the hard market and more. Agency Nation Radio is where insurance professionals turn on the mic and share unscripted stories about leadership, technology, marketing, success, and failure—stories that helped make them the professionals they are today. From Main Street USA to the pages of Independent Agent magazine—we've got the stories you want to hear. For more, catch Agency Nation Radio on your favorite streaming platform or visit iamagazine.com/podcasts.