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Reduction Raider breaks bread with James Eid founder of Earth & Wheat.
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Earth & Wheat is a fun new ‘wonky’ bread online delivery platform for families looking to do their bit for the planet and enjoy tasty freshly baked goods at the same time. It is the world’s first ‘wonky’ bread subscription service and it’s mission is to reduce food waste at the point of production by rescuing imperfect or overproduced bread from UK bakeries which would otherwise have been binned. Every box at Earth & Wheat is packed with a random mixed selection of delicious ultra-fresh ‘wonky’ crumpets, pancakes, tortillas, pittas and focaccias which are great for any meal time including breakfast, lunch, and dinner. Each box helps save the planet by fighting food waste at the point of production – something no other company is doing at scale. www.earthandwheat.com @earthandwheat
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