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NCNN Ep2: Lose the Mystery, Keep the Magic: In Conversation with Sir John Hegarty
Manage episode 456330016 series 3518045
He's one of the advertising world's living legends, the man behind some of the most iconic campaigns ever devised. But Sir John Hegarty also owns a vineyard and is passionate about wine.
What would it take for wine companies to come up with some really compelling ideas that would inspire a whole new generation of consumers to think about wine in a new, more attractive way?
New Consumers, New Narratives is a podcast series produced by Areni Global, a think tank dedicated to the future of fine wine. Areni Global helps wineries, distributors and retailers to understand how the world is changing, and how that creates risks to be managed and opportunities to be seized.
Visit us at Areni Global to learn more about becoming a member and subscribe to our newsletter HERE.
Follow Areni on Twitter, Instagram and Linkedin: @areniglobal
88 episódios
Manage episode 456330016 series 3518045
He's one of the advertising world's living legends, the man behind some of the most iconic campaigns ever devised. But Sir John Hegarty also owns a vineyard and is passionate about wine.
What would it take for wine companies to come up with some really compelling ideas that would inspire a whole new generation of consumers to think about wine in a new, more attractive way?
New Consumers, New Narratives is a podcast series produced by Areni Global, a think tank dedicated to the future of fine wine. Areni Global helps wineries, distributors and retailers to understand how the world is changing, and how that creates risks to be managed and opportunities to be seized.
Visit us at Areni Global to learn more about becoming a member and subscribe to our newsletter HERE.
Follow Areni on Twitter, Instagram and Linkedin: @areniglobal
88 episódios
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