Seth Godin On AI, Marketing And The Song Of Significance

Beyond The Hustle

"The way we create significance is by creating the conditions for people to make promises and keep them. To create the conditions for people to do work that they're proud of. The best job they ever had. If it's not the best you ever had, you get a better offer, you're gonna leave! What makes it the best job is that there's a journey, a quest, a mission. The way we talk to each other, the way we are trusted, that makes it the best job we ever had. The bosses that are insisting that people come back to work in an office so they can put them under surveillance, I think you need to do that if you have a bakery, cause you can't bake from home. But, in general, I think if we're working with ideas, distributive work is so much more efficient and so capable of magic, that it's a mistake to walk away from it."

Seth Godin is the author of 21 international bestsellers that have changed the way people think about work. His books have been translated into 38 languages. Godin writes one of the most popular marketing blogs in the world, and two of his TED talks are among the most popular of all time. He is the founder of the altMBA, the social media pioneer Squidoo, and Yoyodyne, one of the first internet companies.

In this episode you'll discover:

• What inspired Seth to write this book and manifesto at this time
• The best way for Managers to become Leaders
• The surprising result of a survey he conducted asking people what's the best job they ever had.
• The one question Seth has never been asked before... and his answer
• How AI is shaping the way we work and do marketing
• And so much more!

Get a copy of Seth's new book on Amazon here!

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