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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Conteúdo fornecido por Boozeless Austin. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Boozeless Austin ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
#BoozelessATX is a podcast all about finding fun things to do around Austin, TX without alcohol. Join us on our sober journey as we go into why we've embarked on this adventure and what we hope comes from it.
Conteúdo fornecido por Boozeless Austin. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Boozeless Austin ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
#BoozelessATX is a podcast all about finding fun things to do around Austin, TX without alcohol. Join us on our sober journey as we go into why we've embarked on this adventure and what we hope comes from it.
Rob and Kim found some startling facts around the real physical affects of alcohol on your brain, and are a little worried. Also, we celebrated our first Sober Bowl Party and share how that went.
This week, we dive into a topic that they both have had struggles with...confidence. We cover strategies to build your confidence, things we've experienced ourselves, and some positive ways to fill the void of alcohol when you start feeling the itch.
Rob and Kim had an hour-and-a-half wait for dinner, and didn't quite know what to do without drinking. So that became a theme of this episode, plus some other topics.
And we're back! Whether you're trying a dry January, continuing on your sober journey, or just sober curious, we open up about why we're coming to the boozeless life and what comes next. Plus, stay until the end for a super special announcement!
A couple days late, but for good reason! We cover some fun water activities and ventured out onto Sixth St sober. :-o And we try Buonafide non-alcoholic wine live on the air, offering our thoughts on it. Thanks for tuning in, and don't forget to rate and review!
We're back from vacay and ready to talk about life after the initial 30 days! Also, do you know what the top 10 activities are in Austin, according to TripAdvisor. Rob doesn't but tries to guess anyway. We also answer a listener question and discuss different relationships with alcohol.
We have a super exciting announcement on today's podcast! Also, we play a game and want you to play along: guess the sober celebrity. And guys, week 4 has really been an awesome week. Listen in to find out why!
This week on #BoozelessATX, Rob and Kim start the podcast with trying something new. After a quick recap of activities from the week, including improv and drag shows, we do a deep dive into what a sober bar can mean to creating new relationships and community.
Rob and Kim dive into the second week of being boozeless in Austin, and have very different experiences. Some plans got rained out and we learned the importance of backup plans. AND, we made some new friends. Finally, we are on the interwebs and want to hear about YOUR journey.
In this episode, we recap week one of going boozeless in Austin. Kim and Robzie talk about the struggles, the surprises, and the ridiculous amount of outdoor activities that came along with #BoozlessATX.
#BoozelessATX is a podcast all about finding fun things to do around Austin, TX without alcohol. Join us on our sober journey as we go into why we've embarked on this adventure and what we hope comes from it.
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