What the Price of Eggs Says About Consumer Confidence

C-Suite Perspectives

How has inflation changed consumer attitudes and behaviors—and how should marketers respond in this crucial moment?

The price of eggs increased 19.1% in July on an annual basis, which is precisely the type of inflation that shocks and worries consumers. What are the opportunities for marketers who can successfully address not only consumers’ behaviors but also their attitudes?

Join Steve Odland and guest Ivan Pollard, Center Leader, Marketing & Communications, at The Conference Board, to learn about the latest Consumer Confidence Index®, how marketers can entice unhappy consumers to switch, and why brands that market effectively during tough times will create loyal customers for years to come.

(00:45) Historical Context of Inflation (01:38) Current Inflation Trends and Consumer Impact (03:31) Consumer Behavior and Income Disparities (05:31) Debunking Price Gouging Myths (06:47) Marketing Strategies During Inflation (09:08) Creating and Communicating Value (18:05) Service Industry Challenges and Opportunities

For more from The Conference Board:

• Consumer Confidence Index®

• Quantifying Consumer Reactions to Inflation Is Critical to Success

• Threading the Needle: Fed Offers Something for Everyone