How To Lose 50% Of Revenue (Marketing Myths)

ClearBrand Marketing Podcast

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2+ y ago 31:48

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You want to find bigger clients. Most entrepreneurs do. Bigger clients mean bigger sales, and bigger sales means faster growth for your company, right?
At first glance, the idea is attractive and the logic seems sound. But take a closer look and it all falls apart.
In this podcast episode, Alexander Toth takes a critical stance against the idea that finding bigger clients is the best way to scale quickly. You’ll learn:

Why no company should rely on a small number of large clients to drive growth
How to grow consistently and scale fast without relying on bigger companies
About the “Pareto Principal” and whether it really applies to sales

Learn the secrets you need to scale your company quickly and consistently in the latest episode of our podcast.

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