Episode #72 - Bounce Back? Nope. What You Should Prepare for Now

CMI Weekly Wrap

In this week’s episode, Content Marketing Institute’s Robert Rose is wondering if we’re bouncing back – or forward. He offers his fresh take on how (or whether) to plan for an economic bounce back. Robert talks with “unapologetic marketing truth teller” Katie Martell about the intersection of marketing and social movements. And he shares an article about the disruptive change we need now. And that’s a wrap for the week ending May 29, 2020.

NEWS ITEM OF THE WEEK

Marketers should be planning for an economic bounceback

https://www.marketingweek.com/marketers-planning-economic-bounceback/

INTERVIEW OF THE WEEK

This week I talked with Katie Martell, a self-described “unapologetic marketing truth teller.” A whip-smart B2B content marketing strategist, Katie was the executive director of Boston Content, a community of content practitioners, and the chief marketing officer and co-founder of Cintell, a Boston-based B2B content marketing provider. A writer, speaker, and emcee, she hosts the live social-platform-based Exceptional Truths https://www.katie-martell.com/exceptional-truths

Learn more from Katie:

Follow her on LinkedIn: https://www.linkedin.com/in/katiemartell/

Visit her website: https://www.katie-martell.com/

OUR CONTENT MARKETING IDEA OF THE WEEK

Content Management and Strategy: A Disruptive Change We Need [New Research]

https://contentmarketinginstitute.com/2020/05/content-strategy-research/

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