How to build an audience on Substack

Comic Lab

Substack is one of the few social-media newcomers that actually produces visible results. It delivers audience-building, reader retention, advanced messaging, intelligent analytics, savvy promotion, and discovery. Better yet, it has a user interface that's a joy to use. So why are so many cartoonists perplexed by it? Brad and Dave do a deep dive into this new platform and offer strategies for using it effectively.

ON TODAY'S SHOW

• Substack user guide
• How much worldbuilding should you do when you start?

SUMMARY

Dave and Brad enter into a discussion about Substack and audience building. Brad discusses his experience with Substack, the user interface, audience growth, and the potential for monetization. The conversation also covers the ethical considerations of moving email lists, the importance of owning the list, and the potential implications of platform control over content. Additionally, the discussion delves into the promotional aids and analytics provided by Substack, as well as the use of AI for transcription and promotional video creation. The conversation covers a detailed exploration of Substack and its features, including email network outreach, social media called Notes, restacking, and recommendations. The discussion also delves into the topic of monetization on Substack and its comparison to Patreon. The conversation provides valuable insights and considerations for creators looking to leverage Substack effectively.

In this episode, Brad and Dave also discuss the updates on their Patreon memberships and the concept of world-building in comics. They share their perspectives on the balance between world-building and storytelling and the importance of curiosity and reading in becoming better writers. The conversation also touches on the idea of 'anti-social media' and humorously explores the concept of an anti-social media platform.

TAKEAWAYS

• Accidentally locking his wife in a hotel room in Ireland, Dave shares a humorous anecdote that sets the stage for a conversation about Substack and audience building.
• Brad's experience with Substack highlights the user interface, audience growth, and the potential for monetization, providing valuable insights for creators.
• The ethical considerations of moving email lists and the importance of owning the list are discussed, shedding light on the implications of platform control over content.
• The promotional aids and analytics provided by Substack, as well as the use of AI for transcription and promotional video creation, offer valuable tools for creators to enhance their content and engagement. Substack offers two main features: email network outreach and social media called Notes, each serving different purposes for creators.
• Restacking and recommendations on Substack are important for audience engagement and community building.
• Monetization on Substack can be approached strategically, with considerations for the creator's primary platform and audience focus.
• The conversation provides valuable insights and considerations for creators looking to leverage Substack effectively. Balancing world building and storytelling is essential for creating engaging and coherent comic narratives.
• Curiosity and reading play a significant role in improving writing skills and understanding the nuances of storytelling.
• The concept of 'anti-social media' can be a humorous and thought-provoking topic for creators and readers alike.

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Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.