136 Unveiling Business Stories in Pictures with Suzanne Rothmeyer

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In today’s episode our focus is on the unique challenges (and gifts!) that women in middle and later life face in showing up and aging in the online world and being the face of their business. I am joined by my guest, Suzanne Rothmeyer, a well established brand and commercial photographer.
Suzanne's focus in the last several years has been on the unique challenges (and gifts!) that women in middle and later life face in showing up and aging in the online world and being the face of their business - while simultaneously being a huge force in both purchasing power and creating businesses that are passion+purpose driven. Women in their "2nd Act"!
Our conversation touches on:

• What are some of the roadblocks women have around getting in front of the camera?
• What are some of the myths/misconceptions about "authenticity" online?
• How do you go about telling a brand's story visually?
• Ways you can use branding photos as visual conversation starters on social media.
• How does a prospective client know it's time to do a brand shoot?
• The importance of relatable, storytelling imagery for your website and socials.
• How brand photography helps clients make buying decisions.

What is branded photography - Suzanne share that it's professional imagery that's unique to you and your business versus say stock photography. So it's really very curated to you, your business, your why and your how of your business. And it's geared to telling that story to your ideal clients.
It's looks a little different for every business, but basically that's what you're doing because you're trying to make this connection. First of all you need to know who your ideal client is. That's the most important first step. Once you know that then you can start crafting this narrative that you are telling to your ideal client to guide them through the process of understanding what it is you do, how it can help them, how it can solve a problem for them, how it can bring something into their life that they need or want and help them and guide them all the way through to that buying decision so that by the time they're excited and they want to do business with you.

Connect with Suzanne Rothmeyer here
Website: https://suzannerothmeyer.com/

Social Media Connect

https://www.instagram.com/suzannerothmeyerphoto/

https://www.facebook.com/suzannerothmeyerphoto

I am your host Carol Clegg. As a coach, I help women in business explore fresh ways to focus on their projects, find the right tools for accountability and learn how to build a positive mindset which in turn allows for more empathy, for self and others.
With my personalized accountability and progress coaching combined with the powerful Positive Intelligence program, you'll find ways to shift into an overall happy space.
If you would like to take the complimentary Saboteur assessment, I offer a complimentary coaching session to explore your results. Take your assessment here or visit carolclegg.com
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