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221. How to Raise the Bar on Excellence in Retail with Guest Expert Jeffrey Shaw
Manage episode 432619264 series 2691441
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode:
Have you ever considered looking to luxury brands for inspiration, even if you don’t consider your brand or products to be luxury? I have news for you: you should!
In this episode, I’m chatting with one of the biggest advocates for small businesses, my mentor (and one of my favorite humans) Jeffrey Shaw. Jeffrey is the host of The Self Employed Life Podcast and author of two excellent business books: The Self-Employed Life and LINGO. Jeff is the real deal: he has been self-employed for his entire career. He has never received a paycheck from someone else! He has built his business around his passion for self-employed business owners and building the local economy. He’s got so much to share on how and why, as retailers, we need to raise the bar on excellence.
“If you make your customers feel seen and understood, you will create an unbreakable bond.” - Jeffrey Shaw
Here are just a few of the topics we chat about:
How small businesses (like yours!) are saving Main Street
One of the most important things business owners overlook while marketing their business
The brands you should follow and dissect to mimic the “luxury experience” (even if you aren’t operating a luxury brand!)
Why making assumptions about your customers/clients can be detrimental to your business (and some ideas on how to stop)
I love this conversation for so many reasons and the way Jeffrey weaves real-life examples and stories into our chat makes it so powerful. He inspires us through storytelling and shares how we can raise the bar to achieve excellence in our retail businesses. Let’s dive in!
Jump into my DMs on IG and share with me your takeaways.
About our Guest, Jeffrey Shaw
From humble beginnings, Jeffrey Shaw became one of the most preeminent portrait photographers in the United States.
Today, Jeffrey speaks about how to sell to an affluent clientele at association events and conferences. He is the author of two books, The Self-Employed Life and LINGO, and host of, The Self-Employed Life podcast.
Jeffrey is also the founder of The Self-Employed Business Institute, his TEDx Talk is featured on TED.com, and he is responsible for the creation of National Self-Employed Day, which falls on May 4th of the U.S. National calendar.
Find Jeffrey here:
Website | LinkedIn | Instagram | Facebook | YouTube
Ready to Level Up? Join The Retailer’s Inner Circle.
Here’s everything you need to know about the Retailer’s Inner Circle. You’ll have access to countless Masterclasses including Foot Traffic Made Simple, Shop Standards, Money Matters, and so many others. Plus, you’ll have access to a private Facebook group where members can ask questions or share advice and their experiences of running a retail shop. And Q4 is coming! We’ve got your back. You don’t have to do retail alone!
Related podcasts we think you’ll like:
Episode 55: Unscalable Conversations: A Free, Simple and Powerful Marketing Tool To Use
Episode 142: How to Make Real Progress in Your Business with Guest Expert Richard Ralston
Episode 215: Customer Service vs. Customer Experience
About your host, Wendy Batten
In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.
Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.
I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.
When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Retailer’s Inner Circle - Join Wendy inside the best retailer’s community
Free resources for shop owners
Hang out and connect with Wendy on IG
All of Wendy’s programs and services for shop owners can be found HERE.
Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes!
If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!
101 episódios
Manage episode 432619264 series 2691441
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode:
Have you ever considered looking to luxury brands for inspiration, even if you don’t consider your brand or products to be luxury? I have news for you: you should!
In this episode, I’m chatting with one of the biggest advocates for small businesses, my mentor (and one of my favorite humans) Jeffrey Shaw. Jeffrey is the host of The Self Employed Life Podcast and author of two excellent business books: The Self-Employed Life and LINGO. Jeff is the real deal: he has been self-employed for his entire career. He has never received a paycheck from someone else! He has built his business around his passion for self-employed business owners and building the local economy. He’s got so much to share on how and why, as retailers, we need to raise the bar on excellence.
“If you make your customers feel seen and understood, you will create an unbreakable bond.” - Jeffrey Shaw
Here are just a few of the topics we chat about:
How small businesses (like yours!) are saving Main Street
One of the most important things business owners overlook while marketing their business
The brands you should follow and dissect to mimic the “luxury experience” (even if you aren’t operating a luxury brand!)
Why making assumptions about your customers/clients can be detrimental to your business (and some ideas on how to stop)
I love this conversation for so many reasons and the way Jeffrey weaves real-life examples and stories into our chat makes it so powerful. He inspires us through storytelling and shares how we can raise the bar to achieve excellence in our retail businesses. Let’s dive in!
Jump into my DMs on IG and share with me your takeaways.
About our Guest, Jeffrey Shaw
From humble beginnings, Jeffrey Shaw became one of the most preeminent portrait photographers in the United States.
Today, Jeffrey speaks about how to sell to an affluent clientele at association events and conferences. He is the author of two books, The Self-Employed Life and LINGO, and host of, The Self-Employed Life podcast.
Jeffrey is also the founder of The Self-Employed Business Institute, his TEDx Talk is featured on TED.com, and he is responsible for the creation of National Self-Employed Day, which falls on May 4th of the U.S. National calendar.
Find Jeffrey here:
Website | LinkedIn | Instagram | Facebook | YouTube
Ready to Level Up? Join The Retailer’s Inner Circle.
Here’s everything you need to know about the Retailer’s Inner Circle. You’ll have access to countless Masterclasses including Foot Traffic Made Simple, Shop Standards, Money Matters, and so many others. Plus, you’ll have access to a private Facebook group where members can ask questions or share advice and their experiences of running a retail shop. And Q4 is coming! We’ve got your back. You don’t have to do retail alone!
Related podcasts we think you’ll like:
Episode 55: Unscalable Conversations: A Free, Simple and Powerful Marketing Tool To Use
Episode 142: How to Make Real Progress in Your Business with Guest Expert Richard Ralston
Episode 215: Customer Service vs. Customer Experience
About your host, Wendy Batten
In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.
Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.
I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.
When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Retailer’s Inner Circle - Join Wendy inside the best retailer’s community
Free resources for shop owners
Hang out and connect with Wendy on IG
All of Wendy’s programs and services for shop owners can be found HERE.
Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes!
If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!
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