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Conteúdo fornecido por Lauren Schnipper & Joshua Cohen. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Lauren Schnipper & Joshua Cohen ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
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Conteúdo fornecido por Lauren Schnipper & Joshua Cohen. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Lauren Schnipper & Joshua Cohen ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Everything You Need To Know About The Creator Economy Hosted by Lauren Schnipper and Josh Cohen
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234 episódios

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Creator Upload

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Manage series 2638414
Conteúdo fornecido por Lauren Schnipper & Joshua Cohen. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Lauren Schnipper & Joshua Cohen ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Everything You Need To Know About The Creator Economy Hosted by Lauren Schnipper and Josh Cohen
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234 episódios

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This week, Josh is joined by special cohost Kaya Yurieff. Kaya is Team Leader for the Creator Economy beat at The Information, and originally scooped the news that TikTok would be shutting down ahead of its supposed ban. Now that the ban has been delayed for 75 days, Kaya joins the show to talk about what happens now. Here's what we discussed: Follow Kaya Yurieff on LinkedIn! Kaya's profile on The Information. Inauguration Day’s Trump-Tech Extravaganza These Influencers Helped Get Trump Elected. Now They're Ready to Party Let’s Make a Deal—for TikTok — The Information U.S. TikTok Employees Flee to Meta, Google — The Information Instagram Courts TikTok Creators With Big Cash Bonuses — The Information ‘The vibes were off’: How half a day without TikTok changed everything Trump signs order delaying TikTok ban: What happens now? Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…
 
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Creator Upload
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We welcome Lauren back to the studio for the closing days of social media's most impactful app of the last 10 years. TikTok is set to shut down on Sunday January 19, and we're here to discuss it. Plus: the tech elite are cozying to Trump's ways, and Ms. Rachel's empire grows. Here's what we covered today: TikTok reportedly plans ‘immediate’ Sunday shutdown in the US if it’s banned - The Verge Senators who passed the TikTok ban are realizing a lot of people won't like it - Tubefilter TikTok ban: Sen. Markey tries to give a 270 day extension - The Verge The TikTok ban might give "Chinese Instagram" the opening it needs to break into the U.S. - Tubefilter Why TikTok Users Are Downloading ‘Red Note,’ the Chinese App - The New York Times Will YouTube be the new TikTok? It's pushing longer Shorts and more creation tools - Tubefilter Tech advocates and celebs are mad at Mark Zuckerberg, so they're raising $30 million to build a social network he can't control - Tubefilter Inside Mark Zuckerberg’s Sprint to Remake Meta for the Trump Era - The New York Times Netflix wants to keep pace with YouTube among toddlers, so it struck a deal with Ms. Rachel - Tubefilter Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…
 
Today Josh is joined by temporary co-host Adam Conner (long-time producer of Creator Upload). We kick off 2025 with a few major headlines about ad networks rising to compete with YouTube and big fact check changes at Meta...oh, and by the way, a huge YouTube star has returned. New year, same us! Here's what we covered today: There are many ways to contribute to victims of the LA Fires. One mentioned on today's show is via Airbnb. More on that here. Comcast just made a platform to "steal" ad dollars from YouTube - Tubefilter Honey's business model is "an adpocalypse all day every day" for creators. LegalEagle just filed a class action suit to get them paid. - Tubefilter Is the Honey influencer marketing scam an isolated incident or a sign of a bigger problem? - Tubefilter Meta axes fact-checking program, is working with Trump administration to "promote free expression" - Tubefilter Meta’s Fact-Checking Reversal Ups Ante for YouTube — The Information David Dobrik is vlogging on YouTube again - Tubefilter Nick DiGiovanni is trying a new recipe for YouTube content - Tubefilter Caleb Pressley and Glenny Balls leave Barstool and take Sundae Conversation with them - Dexerto TikTok Shop Rival Whatnot Raises Funds at $5 Billion Valuation - Bloomberg If you liked producer Adam on the show, follow him here. Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…
 
In our 2024 finale episode, Josh and Lauren give us some long shots on what's likely to arise in the creator economy for 2025. Also, we chat about TikTok's case getting picked up by the Supreme Court, monetization on Twitch vs YouTube, and creators now having the ability to consent to AI usage of their content. Happy birthday to our co-hosts!! Here's more detail on what we covered today: TikTok finally scores a win: the Supreme Court will hear its case TikTok CEO meets with Trump as the platform tries to avoid a ban - The Verge The Twitch VOD situation is crazy - Tubefilter YouTube will let creators consent to AI training (and opt them out by default) - Tubefilter YouTube Teams With CAA to Let Talent Identify — and Pull Down — AI Deepfakes of Themselves Josh's key prediction is around TikTok Shop. The momentum is headed their way: TikTok Shop is outperforming Shein and Sephora among US shoppers online Lauren's key prediction is around niche communities and their infrastructure. More there: Who's hiring in the creator economy? 3 key takeaways on the state of jobs in the industry and what to expect in 2025 Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…
 
Josh and Lauren chat about the TikTok ban which is now likely headed to the Supreme Court, Instagram's new "Trial Reel" feature (dark posts, anyone?), and Alex Cooper's newly-launched Unwell Hydration. Drink up! Here's what we covered this week: Trisha Paytas is following up her 'SNL' cameo with a one-night-only Broadway show - Tubefilter D.C. Court of Appeals upholds U.S. TikTok ban, setting up likely Supreme Court case - Tubefilter U.S. TikTokers are preparing for a ban by promoting their YouTube and Instagram channels - Tubefilter Instagram gives creators a trial run for their Reels - Tubefilter Call Her Daddy Star Alex Cooper Launches Unwell Hydration With Nestlé - Business Insider Unwell Hydration (@drinkunwell) • Instagram photos and videos Podcasters influenced the 2024 election, so Spotify is setting up shop in D.C. - Tubefilter Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…
 
Josh and Lauren are back to regale us with tales of Thanksgiving and Black Friday (including one creator who made serious bank!) before diving into the headlines du jour. Up first: judging from TikTok Shop and a new beta on Facebook... are we about to enter the "monetize everything" era of content? Then, Cameo cozying up to creators and the Beast Games PR push begins. Here are the main topics we covered this week: A creator earned $2 million during one single Black Friday livestream on TikTok - Tubefilter Has "micro-creator monetization" come to Facebook? - Tubefilter Cameo welcomes over 31,000 self-enrolled creators with CameoX | Marketing Dive Amazon's 'Beast Games' PR sweep brings Jimmy Donaldson to Roblox, chart-topping podcasts - Tubefilter Also, platforms are beginning to unleash their year-end reviews. Have you checked out your Spotify Wrapped? Well, now they have one for creators. Our Wrapped for Creators Experience Toasts 2024 Podcast Listening And YouTube, of course, has its own wrap-up. (Pour one out for Rewind.) The Year on YouTube: Takeaways from Trends Around the World Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…
 
Josh and Lauren are back to banter over the creator headlines that matter this week. On tap: generative AI seems to be growing up. Between new launches in Hollywood and the platform landscape, we’re curious about the long term implications of this specific tech on the lives of creatives. That plus a refresh for Instagram, all coming up. Here‘s what we covered this week: https://www.tubefilter.com/2024/11/19/promise-generative-ai-hollywood-studio-george-strompolos-jamie-byrne/ https://www.tubefilter.com/2024/11/15/tiktok-youtube-generative-ai-ads-symphony-demand-gen/ https://www.tubefilter.com/2024/11/18/jake-paul-mike-tyson-influencer-boxing-match-netflix-reaction/ https://www.tubefilter.com/2024/11/19/agentio-influencer-marketing-brand-creator-matchmaking-series-a-funding/ https://techcrunch.com/2024/11/19/instagram-will-soon-let-you-reset-your-recommendation-algorithm/ Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…
 
Today we welcome a special guest: Andrew Yaffe, the new CEO of Dude Perfect. We discuss his decision to leave the NBA to take a shot on the creator economy, upcoming Dude Perfect content, and the flywheel which creates the Dude Perfect brand ecosystem. Pound It! Noggin! Today we also covered: Kai Cenat overtakes Ironmouse to break Twitch subscriber record for second time - Dexerto Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…
 
Well, the 2024 U.S. Presidential election has seen a sweeping Trump win for a second term. On today's episode, we explore what that means for the creator economy over the next few years. We discuss TikTok, the impact of new media, and more. Joining us as special guests are Kaya Yurieff, Team Leader, Creator Economy for The Information, as well as Sam Gutelle, Sr. Editor at Tubefilter. Here are some links elaborating on what we discussed today: Kaya's column on The Information. Follow Kaya Yurieff on LinkedIn. Sam Gutelle's coverage on Tubefilter. Election night coverage has gone online. Here's where people watched the most. - Tubefilter On a big night for conservatives, right-leaning Rumble got its highest-ever peak viewership - Tubefilter Did you know Roblox has a TikTok competitor? It just crossed a billion views--and got ads. - Tubefilter Get your DMs under control. - The Verge Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…
 
Lauren and Josh are back to discuss YouTube ad revenue pushing Alphabet earnings past projections, Instagram degrading quality on certain content, and other creator economy highlights du jour...including a certain creator, a mega-celebrity, and "Mafiathon 2." Here are more links to what we covered today: Kamala Harris And Tim Walz Launch Their Own Fortnite Map - GameSpot Here’s Tim Walz playing Crazy Taxi. - The Verge What would YouTube look like without view counts or upload dates? - Tubefilter YouTube ad revenue hits $8.9 billion as upfront deals power Alphabet past Q3 projections - Tubefilter Instagram downgrades creators' video quality if it thinks they're not driving enough views - Tubefilter People are paying thousands to learn how to be creators - Tubefilter 2024’s Most Promising Creator Startups — The Information 13 creator-economy startups to watch in 2024, according to top VCs Kai Cenat’s Mafiathon 2 date revealed at long last in Twitch ad - Dexerto Typical Gamer's Fortnite studio has made $7 million so far. What's next? - Tubefilter Amazon Invests in Spotter, Which Has Paid Out More Than $940 Million to Creators Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…
 
Today we're joined by special co-host Max Benator, Co-Founder & CEO of Orca. Orca partners with the best brands in the world to provide a complete shopping experience for consumers through shoppable livestreams, short videos and over 10,000 affiliate sellers. To that, our conversation today focuses on social commerce, as well as the creator economy headlines du jour. From Max: SoCom is Feb 6th in LA, incredible senior and C-level execs from Pinterest, TikTok, YouTube, Gap, elf Beauty and more - early bird tickets end on Nov. 1st. Email me at max@orcashop.co for an invite (it’s invite only!) Here's what we covered today: Follow Max Benator on LinkedIn. Learn more about Orca! Learn more (and get tix!) to SoCom, the first dedicated social commerce conference in the US. The hot new messaging app has Gen Z in a Daze with 156,000 pre-launch sign-ups - Tubefilter Amazon's Interactive Ads Get Battery-Powered by Duracell Success Get ready for more commercials on Amazon Prime Video next year Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…
 
Today Lauren is joined by special co-host Miles Sellyn, VP of Partnerships at Course Studio. On the show: YouTube keeps rolling out update after update, we chime in on the latest LinkedIn founder beef, and Messi sues KSI. Here are the links for what we covered today: Check out Miles Sellyn on LinkedIn. Check out Course Studio! YouTube shares the deets about where its videos come from - Tubefilter YouTube wants to give you badges to reward you for doing stuff on YouTube - Tubefilter YouTube takes a baby step toward labeling authentic video - The Verge YouTube is getting more granular playback speed controls and a sleep timer - The Verge Kajabi has paid out over $8 billion to creators. Now its new brand revamp tells them: "Don't work for an algorithm. Work for you." - Tubefilter Messi’s drink company sues Logan Paul & KSI’s Prime Hydration over “anti-competitive” claims - Dexerto Messi Sports Drink Doesn’t Rip Off Prime Trade Dress, Suit Says Tyler Denk 🐝 on LinkedIn: The Moral Knight Rises | 13 comments beehiiv’s offer Tyler’s clap back with receipts kit’s rebrand MKBHD fixes his product, Panels, in response to getting roaaasted Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…
 
YouTube's playing catchup in the short-form game. Longer videos and some other trending features will help it contend for the zeitgeist. Meanwhile, McDonald's is doing some amazing marketing? In "dupe culture" and streaming with Kai Cenat? (Also, yes, "dupe culture" is a thing.) The Sidemen also get Oozed in a Paramount partnership and Twitch is asking VTubers to put on some clothes. Here's what we covered today: Launching Sponsored Snaps & Promoted Places on Snap Map The Creator A-List: The 50 Most Influential Influencers McDonald's is launching the Chicken Big Mac, and Kai Cenat is the official taste tester - Tubefilter What's McDonnell's? Here's why McDonald's created a dupe restaurant in Los Angeles The Sidemen are the new 'Teenage Mutant Ninja Turtles' and they have the merch deal to prove it - Tubefilter Twitch institutes dress code for VTubers - Tubefilter Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…
 
Given the rise of LLMs, and social platforms like YouTube and LinkedIn leveraging creator content to train their models, we have to wonder: should creators be compensated? That's the primary discussion for today. Elsewhere: Amazon rakes in over a billion in video marketing commitments in a challenge to YouTube et al, plus Charli D'Amelio is headed to Broadway! Here's what we covered today: This Startup Wants YouTube Creators to Get Paid for AI Training Data | WIRED Here's a solution for creators' problems with AI: Pay them. - Tubefilter Mark Zuckerberg: creators and publishers ‘overestimate the value’ of their work for training AI - The Verge Brands give Amazon $1.8 billion as it challenges YouTube and Netflix for video ad budgets - Tubefilter TikTok Star Charli D'Amelio to Make Broadway Debut in '& Juliet' (EXCLUSIVE) Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…
 
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