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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Conteúdo fornecido por Desi Tea Talks. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Desi Tea Talks ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Desi Tea Talks is a podcast series focused to bring to you a unique and unfiltered take on life and all its nuances from three Indian expats currently settled in America. We are your hosts: Aishwarya (Seattle), Manasi (Los Angeles), and Parija (Pittsburgh), repping three different regions of America. We will discuss a variety of topics related to food, lifestyle, relationships, travel, and many more - you name it and we got you covered!
Conteúdo fornecido por Desi Tea Talks. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Desi Tea Talks ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Desi Tea Talks is a podcast series focused to bring to you a unique and unfiltered take on life and all its nuances from three Indian expats currently settled in America. We are your hosts: Aishwarya (Seattle), Manasi (Los Angeles), and Parija (Pittsburgh), repping three different regions of America. We will discuss a variety of topics related to food, lifestyle, relationships, travel, and many more - you name it and we got you covered!
On this episode, we give you a little sneak peek into our background, lives, and friendship. We talk about our childhood in India and our adulthood in America. We also talk about how we started this fun-filled #DesiTeaTalks journey...leave us a comment down below with any questions you may have "About Us".…
On this episode, we discuss some of our experiences as women of color in workforce. We all work in different industries and face a variety of challenges.
Happy New Year friends! In this episode, we talk to our friend; a fitness blogger and mother of two, Akshitha (aka @fitnessforfitmom). We discuss some pre-natal and postpartum fitness ideas, health tips and other challenges during pregnancy.
#2020 has been one of a kind! The COVID-19 #pandemic will go down in history books and while it was a painfully slow year, it is almost coming to an end. In this episode we look back at 2020, the learnings we had and how it changed our lives all together. Follow us on Instagram for regular updates! https://www.instagram.com/desiteatalks/ Keep up with us on our Facebook page! https://www.facebook.com/desiteatalk/ Song - Dhaakad from Bollywood movie Dangal…
2020 has been an unprecedented year, but the #HolidaySeason is finally here!! On this episode, we share with you some of our gift ideas for friends and family...everything from smaller items perfect for stocking stuffers to gifts for women/ men or even kids. All these gifts are available online, so they are very #quarantine shopping friendly. At Desi Tea Talks, we support small businesses and urge you all to do the same. #HappyHolidays Disclaimer - We are not sponsored by any of these products :) SUBSCRIBE to our channel and click the Notification Bell Icon to get notified of all our posts! Follow us on Instagram for regular updates! https://www.instagram.com/desiteatalks/ Keep up with us on our Facebook page! https://www.facebook.com/desiteatalk/…
As we enter the #holiday edition of #quarantine2020, we bring to you some of our favorite picks from #TraderJoes (www.traderjoes.com). We all love to cook and eat and explore new items to cook with and snack on. On this episode, we share a some of our favorite items from Trader Joe's....from their frozen section to their drinks aisle, and everything in between. Add a comment with some of your favorite items from Trader Joe's and let us know what you think about our favorites list! P.S. We are not sponsored by or have any affiliation to Trader Joe's, but we sure love their products :) SUBSCRIBE to our channel and click the Notification Bell Icon to get notified of all our posts! Follow us on Instagram for regular updates! https://www.instagram.com/desiteatalks/ Keep up with us on our Facebook page! https://www.facebook.com/desiteatalk/…
This #veteransday, we had a chance to talk to an U.S. Air Force Veteran as part of our #realtalk series. Having served for the country, our guest shares some great insights about his training, family support, deployment, and the GI Bill. SUBSCRIBE to our channel and click the Notification Bell Icon to get notified of all our posts!…
On this episode, we bring to you our perspective on growing up as a single child versus growing up with a #sibling. We talk about how our relationship with our silbling(s) has changed over the years and also share some funny stories from our #childhood.
#newepisodealert Our latest episode is now live! On this episode, we share some of our swaps to make #Indianfood relatively healthy. We give some tips and tricks on how to making cooking as stress-free as possible, while still eating healthy and nutritious food. We also talk about some of our favorite appliances that we use on a day to day basis to cook and eat #healthyfood. A huge shoutout to @iamrajmaheshwari a.k.a. Gheewala from NY for Vrindavan Ghee...we absolutely love this brand of ghee to cook/finish our food with 🤤 Here's the link to the food blog mentioned in the episode https://www.indianhealthyrecipes.com/. This one is a good collection of some of the healthy Indian recipes. || Disclaimer - We are not experts on health & nutrition and the content shared in this video is our personal experience and learning from the day to day cooking || SUBSCRIBE to our podcast! Follow us on Instagram for regular updates! https://www.instagram.com/desiteatalks/ Keep up with us on our Facebook page! https://www.facebook.com/desiteatalk/ Song - Dhaakad from Bollywood movie Dangal…
This episode is the first one in our #relationship series! On this episode, we discuss how we feel marriages have evolved over generations, specifically Indian marriages. We talk about how we think our relationships with our respective spouses are different than that of what is conceived as a "typical" Indian marriage.…
On this episode, we talk about our journey to get to Machu Picchu and our honest first impression! All 3 of us love to travel and have a lot of stories to share from our travels. What better way to kick off our #traveldiaries series, than our epic trip to Machu Picchu. We honestly can't wait to travel again and hope to have even more stories to share with y'all!…
On this episode, we share our stories of the glorious festival celebrating our beloved Ganeshji, while growing up in India. We also talk about the story of how Ganeshji came into being and how he got his elephant head. Join us as we take a trip down memory lane...Ganpati Bappa Morya!!
On this episode, we discuss how we are doing and what we have been going through while having to work from home during the COVID-19 pandemic. We share some funny and some not so funny experiences and also tips on how we are trying to overcome some of the stress caused by this quarantine situation. Hope the tips and ideas help you be productive and make your day go by faster. Stay healthy, fit, and strong...we will get through this together! Leave a comment below to let us know your story(ies) working from home.…
Our first episode is dedicated to what started it all...Tea! In this episode, we talk about our thoughts/experiences with different kinds of tea, health and other benefits, some things to consider, and nostalgic memories around tea. Leave a comment below to let us know your favorite tea and/or memory(ies) around tea.…
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