Creating Value in the Attention Economy

Design Mind frogcast

Information is everywhere in a digital world, and yet there’s only so much time and attention we can pay to all this information in our daily lives. Thus, human attention is a scarce resource–and the most successful businesses, brands and creators know how to capture our hearts and minds best. Today on our show, we’re joined by Sean Rhodes, Executive Design Director in frog’s New York studio, to talk attention, passion and why there’s evidence we’re in the ‘Golden Age of Learning.’

Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co)

Find episode transcripts and relevant info (https://www.frog.co/designmind/design-mind-frogcast-ep-20-creating-value-in-the-attention-economy/)

Download the new frog report 'The State of Service Design in the U.S.' (https://go.frog.co/the-state-of-service-design-in-the-us)

Research: Camilla Brown, Senior Copyeditor, frog

Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk/)