Lessons Learned from the McCain Palin 2008 Presidential Campaign with Fred Davis Strategic Perception

Digital Politics with Karen Jagoda

Fred Davis, CEO of Strategic Perception Inc., is a well-known Republican communications expert and one of the stars of the recent documentary The Bigger Hammer: Race for the White House A Look at the 2008 Obama-McCain Race for President. As the Chief Creative Officer of McCain's presidential campaign, Fred had the challenge of running against the Barack Obama team and the plot twist of the addition of Sarah Palin to the McCain ticket. While Fred agrees social media, digital ads, and the internet are helpful for fundraising and organizing, he is not convinced those are strong tools for branding.

We talk about:

• The last Presidential campaign before digital media came of age
• Strategies for creating and testing political ads
• The strengths and liabilities of candidate John McCain
• Meaning of the Bigger Hammer and need for a long-term game plan
• When Sarah Palin was selected to be the Vice Presidential candidate
• Keys to authentic storytelling

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StrategicPerceptionInc.com

Click here for the Interview with Keith Gaby, Director of The Bigger Hammer documentary.

The Bigger Hammer on Amazon Video