))
Marcia Johnston on Content Marketing and Her Mission to Love Her Neighbors
Manage episode 245400006 series 2564517
Conteúdo fornecido por Marketing at Enterprise Marketer. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Marketing at Enterprise Marketer ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
We all have projects in our life that we are passionate about. Some of these projects are at home with our family, others are at work, and then we have to side projects that have an impact on a very different audience. For Marcia Riefer Johnston, her desire to get to know her neighbors drove her to complete a project in class on social media and through the lens of Content Marketing.
Marcia, Content Strategy Consultant at the Content Marketing Institute and Author of Word Up!, sits down with Michelle to talk through the lessons she has learned when adopting a Content Marketing strategy to reach a new audience when you aren't selling anything.
We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.
If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.
Twitter - https://twitter.com/marciarjohnston
Facebook - https://www.facebook.com/marcia.riefer.johnston
LinkedIn - https://www.linkedin.com/in/marcia-riefer-johnston-4a38a49/
Web- http://writing.rocks/author/marciarieferjohnston/
Corporate - http://contentmarketinginstitute.com
Book - https://www.amazon.com/Write-Powerful-Sentences-Paragraphs-Everything/dp/0985820306
Long URL- https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/icc-show-46-marcia-riefer-johnston/
Short URL - http://emktr.co/EMPC46
…
continue reading
Marcia, Content Strategy Consultant at the Content Marketing Institute and Author of Word Up!, sits down with Michelle to talk through the lessons she has learned when adopting a Content Marketing strategy to reach a new audience when you aren't selling anything.
We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.
If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.
Twitter - https://twitter.com/marciarjohnston
Facebook - https://www.facebook.com/marcia.riefer.johnston
LinkedIn - https://www.linkedin.com/in/marcia-riefer-johnston-4a38a49/
Web- http://writing.rocks/author/marciarieferjohnston/
Corporate - http://contentmarketinginstitute.com
Book - https://www.amazon.com/Write-Powerful-Sentences-Paragraphs-Everything/dp/0985820306
Long URL- https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/icc-show-46-marcia-riefer-johnston/
Short URL - http://emktr.co/EMPC46
67 episódios
Compartilhar
