Make remarkable content with the LEMA framework: Blog post teardown with Lily Ugbaja

Executive Conversations

“You need to know all extraneous variables affecting your audience’s pain point and use the LEMA framework to build content around that.”
Lily introduces us to the LEMA Framework, which stands for Logic, Explicitness, Memorability, and Actionability. She explains that remarkable content needs to engage readers, be clear and explicit, leave a lasting impression, and provide actionable steps for the audience.
Throughout the episode, Lily provides insights on how to apply the LEMA Framework to content creation. She highlights the importance of defining the search intent and target audience, crafting headings and subheadings that address the readers' knowledge level, and creating a thesis with novel ideas. Lily also emphasizes the significance of providing clear actions, breaking down complex information into digestible pieces, and using visuals to enhance understanding.
Tune in to discover how to use the LEMA Framework to create content that captures your audience's attention and delivers value!
In this episode, we talk about:
Content strategy
Lema framework
target audience
Timestamps:
[00:05] Introduction
[01:20] Exploring the LEMA Framework: Logic, Explicitness, Memorability, and Actionability
[06:37] Coined concepts, novelty, and relatability
[09:45] Analyzing a blog post breakdown and defining search intent
[15:00] Understanding the audience's needs and goals
[17:17] Creating an outline tailored to audience interests
[19:34] Crafting clear and specific H2s
[24:50] Applying the LEMA Framework and tailoring content to different audiences
[27:20] Wrap Up
About Lily Ugbaja
Lily Ugbaja is a Content Marketing Consultant who's helped brands like WordPress, Hubspot, and Zapier win more of their best buyers with content. She runs 3 blogs of her own and previously worked as a Content Marketing Manager at Animalz helping brands like SimpleLegal grow traffic by over 500%.
Connect with Lily Ugbaja on LinkedIn: https://www.linkedin.com/in/lilyugbaja/
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