Episode Eighteen - Jeff Booth [Entrepreneur & Author]

Fermenting Place

My guest for Episode Eighteen of the Fermenting Place [podcast] is Jeff Booth. Jeff is an entrepreneur and author of the book, 'The Price of Tomorrow'... and while he enjoys a glass of wine with friends, every now and then, Jeff is not here to discuss wine (and other drinks), specifically...

I asked Jeff to come on the pod because something has been gnawing away at me for some time now, and I desperately needed to discuss it with someone who could help me make sense of it. I have a theory. A hunch. A suspicion based on a supposition that all our notions of environmental sustainability - particularly those desirable ideas around ecologically mindful forms of agricultural practice, such as regenerative farming, organic, and biodynamic ways of farming - are, in fact, unsustainable...

Indeed, achieving genuine environmental sustainability is impossible because of the current economic system that the whole world runs on, and the bad incentives and outcomes that such a system perpetually generates.

This is a conversation that looks beyond the final product; the beer, the wine, the sake, etc, and seeks to discuss the mostly unseen and unrealised structural economic foundations that the vast majority of us are accustomed to operating within, and why, because of this, contemporary notions and methods of environmental sustainability are, in fact, unsustainable.

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In Episode Eighteen of the Fermenting Place [podcast], Jeff and I discuss...

• The fragile discord between the environment and the economy
• The inflationary impossibility of environmental sustainability
• Climate Change
• How money manipulation destroys and disrespects our environment, our time, and our energy
• Short versus long term incentives and their outcomes
• Hamster Wheels
• The Price of Tomorrow
• Potential solutions and possible futures

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Connect:

- Jeff Booth - @jeffbooth / thepriceoftomorrow.com

- Fermenting Place - @fermentingplace / fermentingplace.com

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Recommended Reading & Research

• The Greatest Game - Jeff Booth - essay
• Inflation/Deflation? Which one is it? - TIP Podcast
• Masters & Slaves of Money - Robert Breedlove - essay
• The Capital Strip Mine - Allen Farrington

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Thanks for listening... x

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