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#161 - Prediction or fiction? Jodi on which 2025 B2B marketing forecasts matter
Manage episode 454571311 series 2500111
On this special episode of the FINITE Podcast, you'll hear from our regular host, Jodi Norris.
After sifting through the abundance of B2B marketing predictions that arise at the end of each year, Jodi shares her critical thoughts - the predictions she thinks we should take seriously, and the ones we should take with a pinch of salt.
You can connect with Jodi here.
And the links she mentioned are here:
95/5 in market / out market rule
LinkedIn comedian Ken Cheng
163 episódios
Manage episode 454571311 series 2500111
On this special episode of the FINITE Podcast, you'll hear from our regular host, Jodi Norris.
After sifting through the abundance of B2B marketing predictions that arise at the end of each year, Jodi shares her critical thoughts - the predictions she thinks we should take seriously, and the ones we should take with a pinch of salt.
You can connect with Jodi here.
And the links she mentioned are here:
95/5 in market / out market rule
LinkedIn comedian Ken Cheng
163 episódios
All episodes
×1 #162 - Why marketing trends won't work for you, with Jodi Norris 8:48
1 #162 - How to think about marketing strategy with Colin Lewis 34:10
1 #161 - Prediction or fiction? Jodi on which 2025 B2B marketing forecasts matter 11:57
1 #160 - Why you should be thinking about digital accessibility with Jennifer Griffin Smith, CMO at Acquia 27:11
1 #159 - Choosing an agency: Are you settling for less? With Rachel Gilley, CEO at Clarity 23:53
1 #158 - Challenger brand communications with Valentina Kristensen, Corporate Affairs Director at OakNorth Bank 23:50
1 #167 - Making B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing 26:53
1 #156 - Demand generation and other fake B2B tactics with Dale Harrison, Marketing Consultant 1:19:38
1 #155 - The Perfect B2B MarTech Stack with Philippe Ruttens, CMO at Tyk 31:43
1 #154 - How to make time for strategy with Juliette Aiken, CMO at Dotdigital 31:43
1 #153 - Myth-busting Acquisition vs Retention with Professor John Dawes, Associate Director (Operations) at Ehrenberg-Bass Institute 32:45
1 #152 - Should B2B marketers fear cookie deprecation? With Nohar Zmora, VP Brand and Strategic Marketing at Kaltura 29:17
1 #151 - How to leverage customer data with Jim Turner, SVP of Customer Experience at Exclaimer 33:00
1 #150 - Reinventing Marketing with Bruno Bertini, CMO at 8x8 25:34
1 #149 - A guide to creativity in B2B marketing with Jamie Buxton, Global Senior Director of Marketing at WEX 25:31
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