Running Food That’s MadeGood: How People and Passion Blend to Create On-the-Go Fuel with Salma Fotovat

For The Long Run: Exploring the Why Behind Running

What if your favorite running snack could also positively change the world?

Salma Fotovat is a co-founder of Riverside Natural Foods, home to one of our favorite snack brands, MadeGood.

Salma is passionate about where food comes from and leads the sourcing and impact initiatives at Riverside.

Running has brought connection, perspective, and gratitude to her life and she strives to inspire others to stay active and prioritize their mental and physical health.

Listen to hear about:

• How running came to Salma at one of the hardest points of her life

• The parallels between endurance sports and entrepreneurship

• How Salma’s parents encouraged her and her siblings to create the inspiring food brand Riverside and later MadeGood

• How Salma aims to have a net positive brand for the environment

Stay connected:

• Salma on LinkedIn: linkedin.com/in/salmafotovat

• MadeGood on Instagram: instagram.com/madegoodfoods

• For The Long Run Podcast on Instagram: instagram.com/forthelrpod

• Jon Levitt on Instagram: instagram.com/jwlevitt

  Join the For The Long Run email community: for-the-long-run.beehiiv.com

This episode is supported by:

• Emich Kia of Denver: Family-owned and reliable dealer for buying or leasing an EV! I test drove the EV6 and it's a game-changer with 300+ mile range, super-fast charging, a sporty feel perfect for driving up into the mountains. Tell Emich Kia of Denver I sent you.

• Hyperice: Innovative recovery tools for all types of training. My favorite are the Normatec leg boots and Normatec Go portable calf sleeves. Get 10% off with code LONGRUN10 at hyperice.com.

• MadeGood: Get better-for-you, organic, and gluten-free snacks that help you fuel your training. Use LongRun15 for 15% off MadeGood on Amazon: https://www.amazon.com/stores/MadeGood/page/D52B1F41-B2AC-4B27-A77F-E83775F7089F

• Fuel Goods: Get all of your endurance sports nutrition goodies from one place and support an Asheville-based local business. You may even get a free FTLR hat in your custom box! https://fuelgoods.com/pages/forthelongrun

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