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Scrumptious and Sustainable Cookie Biz | Julie Strange
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We know you love those luscious pastries, in fact, they are some of the best performing images on Instagram. But have you ever wondered how baked goods actually fit into a local food system?
The truth is, flour production is largely controlled by just a few corporations, so there’s not much in baked goods -- at least by volume -- that can be sourced locally. Many times small mills can’t keep up with the demands of a manufacturing plant.
But, baking with local products can be done, and that’s why I’m excited to share Noshy’s story with you. In this week’s episode, I’m speaking with Noshy Cookie Company who specializes in memorably scrumptious cookies made with mindfully chosen ingredients. Owner Julie Strange shares with us some of the inside stories about her brand, her farm-to-market experience, growing alternate channels, and keeping local sourcing and sustainability at the center of her business.
She’ll be bringing us along her journey on how they handled the company during the pandemic, how they were able to choose alternatives for their ingredients, and the importance of sustainable packaging to their brand.
Learn awesome takeaways about hard work, sustainability, and authenticity from Julie’s story on Episode 38!
Virginia Foodie Essentials:
- It's not enough for us to make amazingly delicious cookies. We care about the earth and the people who live here, and our company reflects that. - Noshy Cookie Company
- This is how we live our life at home. We try to buy things that aren't in plastic and try to find things locally instead of shipping. - Julie Strange
- Our packaging has always been either recycled, compostable, biodegradable, or reusable. - Julie Strange
- Business needs balance. - Georgiana Dearing
Key Points From This Episode:
- How they handled the business amidst COVID-19
- Their online cookie sales
- Her pregnancy journey during the pandemic
- Their diverse set of sales channels
- Sourcing from local products or creating one from scratch
- Alternative ingredients used in their product
- Sustainable packaging
- Partnering with catering for events
- Coming up with new ideas for the business’ growth
Other Resources Mentioned:
More about the Guest:
Julie Strange is the founder of Noshy Cookie Company.
Connect with Julie:
Follow The Virginia Foodie here:
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