How to Succeed at Persuading People with Nancy Harhut

How to Succeed Podcast

In this episode, we embark on a deep dive into strategies that can significantly enhance sales performance within enterprise teams. Nancy Harhut dispel some common misconceptions that can hold salespeople back, and instead, focus on fostering a positive attitude, effective behaviors, and a strong sales technique toolbox.

We'll explore the importance of ongoing support and reminders to keep your team sharp and motivated. Understanding your client's specific challenges is paramount, and we'll discuss how to effectively navigate their pain points, budget realities, and decision-making timelines.

This insightful conversation will delve into the art of negotiation and pricing within the enterprise sales landscape. We'll challenge traditional thinking and encourage sellers to reframe their approach, prioritizing the customer's needs above all else. Finally, we'll acknowledge the ever-present need to navigate change, both in the market and in people's lives, equipping you with the tools to thrive in a dynamic environment.

Timestamps:

00:12 Persuading people, focusing on emotional triggers and decision-making factors beyond rational considerations.

07:59 Using emotional appeals in sales and marketing.

12:25 Psychological tactics to persuade customers.

16:53 Importance of customer experience and emotional connection in sales.

21:05 Sales techniques, including building emotional connections and using open-ended questions to encourage consideration.

25:16 Persuasion techniques in sales calls, including social proof, upfront contracts, and addressing objections.

29:55 Marketing strategies and techniques with a focus on setting expectations and providing value.

32:58 Using behavioral science in marketing with a failed campaign example.

Key Takeaways:

• Persuasion is influencing decisions without changing minds.

• Understand factors influencing people's decisions unconsciously.

• Emotional appeals are important in sales and marketing messages.

• People are more motivated to avoid pain than to gain benefits.

• Customer experience and emotional connection impact sales.

• Build emotional connections and use open-ended questions to persuade.

• Use social proof, upfront contracts, and address objections in sales calls.

• Set expectations and provide value in marketing strategies.

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