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Episode 131 Victoria Searl DataHawks

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Conteúdo fornecido por Mark Cribb. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Mark Cribb ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

Less so someone’s journey through hospitality this week, and more of a deep dive into a topic I hope hope you will find useful. Today I’m chatting to Victoria Searl, founder of Data Hawks.

I’m fairly techie and I’ve found it frustrating over the years seeing the potential of data in the hospitality sector. Cleary unlike for example selling double glazing, we operate in a social space where people often want to hear from us. Where guests are happy to take photos and share them to social media, where they are happy to check in and arrange to meet friends. And whereby perhaps sharing data on birthdays, or dietary preferences or working patterns to help fill quieter times of the week are all things the customer is happy to share, since they actually want to hang out with us. So with a potential positive relationship with data, the consumer and the business I wanted to explore what is actually possible, is it easy, is it hard, are we doing all we can and what should we do with the information we collate. Victoria has held a number of senior marketing positions in well known brands, as well as an operational career in hospitality.

Find DataHawks online or follow Victoria on twitter, or LinkedIn.

The post Episode 131 Victoria Searl
DataHawks
appeared first on Humans Of Hospitality.

  continue reading

137 episódios

Artwork
iconCompartilhar
 

Série arquivada ("Feed inativo " status)

When? This feed was archived on March 05, 2023 21:08 (1y ago). Last successful fetch was on December 03, 2022 02:50 (1+ y ago)

Why? Feed inativo status. Nossos servidores foram incapazes de recuperar um feed de podcast válido por um período razoável.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 290357914 series 2569225
Conteúdo fornecido por Mark Cribb. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Mark Cribb ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

Less so someone’s journey through hospitality this week, and more of a deep dive into a topic I hope hope you will find useful. Today I’m chatting to Victoria Searl, founder of Data Hawks.

I’m fairly techie and I’ve found it frustrating over the years seeing the potential of data in the hospitality sector. Cleary unlike for example selling double glazing, we operate in a social space where people often want to hear from us. Where guests are happy to take photos and share them to social media, where they are happy to check in and arrange to meet friends. And whereby perhaps sharing data on birthdays, or dietary preferences or working patterns to help fill quieter times of the week are all things the customer is happy to share, since they actually want to hang out with us. So with a potential positive relationship with data, the consumer and the business I wanted to explore what is actually possible, is it easy, is it hard, are we doing all we can and what should we do with the information we collate. Victoria has held a number of senior marketing positions in well known brands, as well as an operational career in hospitality.

Find DataHawks online or follow Victoria on twitter, or LinkedIn.

The post Episode 131 Victoria Searl
DataHawks
appeared first on Humans Of Hospitality.

  continue reading

137 episódios

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