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Innovating Product Offerings Using Business Data
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In this episode of the Insightly podcast, we get into the innovative ways businesses can leverage their data to enhance product offerings. Join us as we explore five strategic approaches: selling products better, identifying new product offerings, bundling products for maximum value, mapping products to customer types, and enhancing customer lifetime value. We discuss real-world examples, including Amazon’s evolution and a client’s revenue management dashboard, to highlight how data-driven decisions can transform your products and services. If you’re looking for actionable insights on using your existing data to drive innovation and growth, this episode is for you!
00:00 Welcome to the Insightly Podcast
00:53 Introduction to Product Offering Innovation
01:33 Five Ways to Drive Innovation with Business Data
04:53 Selling Products Better
12:30 Identifying New Product Offerings
19:33 Bundling Products for Maximum Value
24:34 Mapping Product to Customer Type
26:00 Enhancing Customer Lifetime Value
32:25 Conclusion and Contact Information
Reach out to us by sending an e-mail to hello@insightlypodcast.com
Insightly is brought to you by InfoFluency and Bondfire Strategy.
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