33. Networking Like a Pro - Part 1

It’s Going to be Good: Building Your Accounting Firm

We genuinely believe that the way you show up in one thing is typically how you show up in most things. This is also what people assume when you run a referral-based business.

When it comes to business, your professional reputation matters. This is even more relevant when you're networking with other business owners and leaders.

Where you network and with whom is a great starting point! Are you hoping to collaborate with other professionals in your industry to share ideas? Or are you looking to gain new clients? Those will happen in different circles.

Once you've got this down, the real work comes in deciding how you want to show up. The goal is to stand out, so you're remembered two weeks or two years down the road as someone they'd send an associate to for services.

But standing out isn't about telling them how great you are. It's often most effective in your ability to make it about them. Demonstrating curiosity, asking thoughtful questions, and connecting on a personal level will make you memorable!

Taking the time to think strategically about how you want to build strategic partnerships can all the difference in the way people talk about your business, how you refer to others, and how people refer to you. It's a long game!

Join us for part 1 of our conversation around how we play the long game of networking.

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