#223 Matt Kelly - Brutally Honest Advice on Building an 8 Figure Business

Kickoff Sessions

Ever wondered why the loudest voices online are often the least successful?

In this episode, we sit down with Matt Kelly, entrepreneur and founder known for his raw and unfiltered documentation of the entrepreneurial grind.

Matt is the founder of a range of ecommerce brands that he built over the past 8 years including Midnight City, Neon Beach and now his latest brand, Space Goods.

Together, we dive into the biggest challenges young entrepreneurs face, from managing investor expectations to staying focused and prioritising health. Matt shares proven strategies on simplifying business operations, outsmarting competitors, and the future of influencer-led brands.

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Matt’s Socials:
YouTube - https://www.youtube.com/@themidnightpod
My Socials:
Instagram - Darrenlee.ks
LinkedIn - Darren Lee
Twitter - Darren_ks

(00:00) Preview and Introduction
(02:36) Managing Investor Expectations
(05:27) Documenting the Entrepreneurial Journey
(08:25) Agency Challenges and Simplifying Operations
(11:06) Balancing Health and Business Demands
(15:18) Importance of Removing the Founder from Daily Operations
(18:09) The Impact of Environment on Productivity and Well-being
(22:06) BreathWork and Meditation for Mental Health
(23:19) Lifestyle Choices: London vs. Bali
(27:36) Understanding Personal and Business Goals
(30:30) The Nuances of Building a Business
(35:13) Comparing Success and Dealing with Self-Doubt
(39:34) Lessons Learned from Business Mistakes
(45:17) How to Stay Focused
(50:02) Influencer Brands and Their Sustainability
(53:14) Dealing with Competition and Copycats
(56:42) The Future of the Wellness Industry and Functional Beverages

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Capítulos

1. Founder Life and Pressure of Investment (00:00:00)

2. Authenticity and Transparency in Online Business (00:03:06)

3. Challenges and Growth in Business (00:07:24)

4. Startup Growth and Delegating Responsibilities (00:12:59)

5. Entrepreneurship, Work, and Priorities (00:24:11)

6. Balancing Chaos and Order in Pursuit (00:29:50)

7. Navigating Business Growth and Focus (00:37:39)

8. Influencer Partnerships and Brand Competition (00:48:21)

9. Brand Positioning in the Wellness Space (00:55:03)

10. Navigating Supplement Marketing Challenges (00:59:21)

11. High Ticket E-Commerce Strategies (01:08:59)