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Dispatches from ABA TechShow: Authentic Branding || Why Invest in Marketing?

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Manage episode 357328154 series 1037328
Conteúdo fornecido por Legal Talk Network. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Legal Talk Network ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

The day has finally come: Conrad and Gyi are live from ABA Techshow! F.O.P’s Allison Johs and Rukayatu “Ruky” Tijani share the importance of investing in marketing and authentic branding and purpose.

(1:46) You may be surprised at how few small firms and solo practices have a true budget, never mind a specific marketing budget. So how do these firms know how much money they have and how to use resources effectively? In our first segment Allison Johs of Legal Ease Consulting gets right into the results from the latest ABA Tech survey with tips on how to deploy your resources to grow your business.

(12:38) Being intentional and goal oriented starts with knowing yourself, your clients, and your goals. Consider Rukayatu “Ruky” Tijani, a shining example of how lawyers can build their brand and create meaningful connections with real people. Hear how Tijani sets goals, creates routines, and thrives as her authentic self.

Resources from This Episode:

ABA Techshow

Check out Alison Joh’s book, “How to Do More in Less Time: The Complete Guide to Increasing Your Productivity and Improving Your Bottom Line, Second Edition

Canva

Groove app

Lunch Hour Legal Marketing now on YouTube

Lunch Hour Legal Marketing on TikTok

  continue reading

123 episódios

Artwork
iconCompartilhar
 
Manage episode 357328154 series 1037328
Conteúdo fornecido por Legal Talk Network. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Legal Talk Network ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

The day has finally come: Conrad and Gyi are live from ABA Techshow! F.O.P’s Allison Johs and Rukayatu “Ruky” Tijani share the importance of investing in marketing and authentic branding and purpose.

(1:46) You may be surprised at how few small firms and solo practices have a true budget, never mind a specific marketing budget. So how do these firms know how much money they have and how to use resources effectively? In our first segment Allison Johs of Legal Ease Consulting gets right into the results from the latest ABA Tech survey with tips on how to deploy your resources to grow your business.

(12:38) Being intentional and goal oriented starts with knowing yourself, your clients, and your goals. Consider Rukayatu “Ruky” Tijani, a shining example of how lawyers can build their brand and create meaningful connections with real people. Hear how Tijani sets goals, creates routines, and thrives as her authentic self.

Resources from This Episode:

ABA Techshow

Check out Alison Joh’s book, “How to Do More in Less Time: The Complete Guide to Increasing Your Productivity and Improving Your Bottom Line, Second Edition

Canva

Groove app

Lunch Hour Legal Marketing now on YouTube

Lunch Hour Legal Marketing on TikTok

  continue reading

123 episódios

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