What Does Your Freedom Look Like?

Magic Maker

I love getting to spend this time with you

It feels like such an oasis from the busy ness of life and business. TO sit down, and chat about some of the big stuff that’s swirling around us.

In my work as a consultant and brand-builder, I have seen a recurring theme with entrepreneurs - and I certainly have been no exception… and that is we have a tendency to jump to a great idea, a great product, or a great business model - get VERY excited about it - and immediately start working away at concepts, plans, domain names and taglines. Motivated by WHAT a GREAT idea it is, or by what HUGE potential it has… we often don’t slow down the idea generating machine long enough to ask ourselves ‘is it right for me’?

I once stated an entire business, poured a ton of money into it, and scraped away at it for 2 years before asking myself this question - only to be a little mortified by the answer…

Yes, it may be a great idea, it may be a great business, but is it right for ME, is it a good fit for my skills, resources… and most importantly…is the pain it will require me to endure, the kind of pain I’m willing to bear to get what I want?

One of the big big questions I ask my clients, and myself, a to help protect against getting carried away with good ideas that aren’t right for us, is to ask...

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