What Would Be Easy?

Magic Maker

So often as business owners we seem to gravitate towards the hard thing. We over complicate, we add layers, we go 10 steps when 4 will do. Many of us are somewhat obsessively driven to bring perfect things into the world, to tell the WHOLE story (heaven forbid we leave out a single detail) and to give EVERYTHING we’ve got into EVERY endeavor.

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Some of this is honorable - we want to exceed the expectations of our customers, we want our products and services to help and deliver the promised results and we are deeply committed to producing high-quality everything…. But SOME of this is also quite destructive. Perfectionism, and obsessively serving, are typically symptoms of fear, not indicators of success.

Most of this stuff comes down to the simple fear

Fear of what other people will think and say about us. We want to be loved, liked and accepted. We seek to fill in our wells of insecurity - the depths of our ‘not enoughness’ with praise, recognition and public proof of our greatness … because THEN we can prove to ourselves (and everyone else) that we truly are worthy of happiness and love...

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