Nacho Bassino: How to build your first product strategy

Make Things That Matter

Nacho Bassino is a veteran product leader and the author of Product Direction, one of my go-to books on how to actually generate a product strategy. There are many excellent books out there on strategy as a whole, but surprisingly few that specifically cover product strategy.

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Topics discussed:

(00:02:12) Nacho's journey into product leadership

(00:09:23) How leaders can adapt to others' communication and cross-cultural preferences

(00:10:50) Strategy: defining problems and prioritizing solutions

(00:19:44) Painful, but typical; a fake strategy

(00:24:20) Time and team needed for first big strategy creation

(00:30:17) Three key aspects of quarterly reviews: OKRs, roadmaps, and Opportunity Solution Trees

(00:35:33) Connection between impact, outcomes, and initiatives with revenue generation

(00:40:11) Empowerment: teams' accountability and autonomy

(00:51:36) Nacho's hard product leadership call

(00:58:15) Strategy for startups vs larger companies

(00:59:02) How the opportunity space expands with company growth

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Links & resources mentioned

Find the full transcript at: https://podcast.makethingsthatmatter.com/nacho-bassino-build-your-first-product-strategy/#transcript

• Send episode feedback on Twitter @askotzko , or via email

• Nacho Bassino: Website, LinkedIn

• Book: Product Direction

• Podcast: 100 Product Strategies

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Related episodes:

• #68 Adam Thomas: Operationalizing product strategy

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Books:

• Product Direction

• The Culture Map

• Playing to Win

• Product Roadmaps Relaunched

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Other resources and articles:

• A product strategy acid test

• What is "strategy"?

• Burnout as a strategy problem

• Should leaders be prescriptive about strategy?

• Product strategy: focus vs prioritization

• Does strategy matter before product-market fit (PMF)?

• Execs care about revenue. How do we get them to care about outcomes?

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