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Optimizing Your Marketing Strategy in an Uncertain Economy
Manage episode 363029847 series 2913521
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The financial industry is pulling back on some of its marketing spend. Is that the right strategy for an uncertain economy? Andrew Davidson, Chief Insights Officer at Mintel Compremedia Omni, joins us with his insights. Andrew is an expert in cross-channel marketing insights, consumer behavior, and global trends.
In this episode:
- A short economic update from David Fieldhouse, Director of Consumer Credit Analytics at Moody’s Analytics
- How economic uncertainty is impacting consumer habits
- How financial institutions are adjusting their marketing strategies
- Where are the opportunities for marketing financial products
- Insights on credit card marketing and mortgages
- Strategies the financial industry is using to attract Gen Z
Resources:
CreditForecast.com is a joint venture between Equifax and Moody’s Analytics. Get actionable consumer credit, economic and demographic data, forecasts and analysis.
Reduce Risk and grow your portfolio with Customer Portfolio Review.
Register for Market Pulse webinars to get relevant economic and credit insights to help your
business make more confident decisions.
Learn more about our Market Pulse podcast, and contact us at marketpulsepodcast@equifax.com
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