Attracting the Right Clients with a Quiz: Review with Leah Carey - Ep 85

Marketing your Private Practice with Kathy C

Click here to send Kathy a text message about this Episode

33:58

In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

há cerca de um ano 38:22

MP3•Home de episódios

In this episode of "Marketing Your Private Practice with Kathy C we are talking with Leah Carey, a Sex and Intimacy coach and host of the Good Girls Talk About Sex podcast

Leah booked a marketing review to discuss her lead magnet which is a quiz. She wanted to be sure it was set up as effectively as possible.

To help Leah improve and optimize the lead magnet funnel and get more signups, we focused on 3 main areas:

Quiz design - to ensure it is what your ideal client wants
Technical setup of Leah's lead generation funnel
Using direct calls to action for her coaching services to convert leads into clients

Listen in to learn what advice Kathy has to help Leah get the most results possible from her lead magnet quiz and bring in more coaching clients by optimizing her lead generation funnel and all the messaging in it.

You can get the resources on our show notes page at http://marketingyourprivatepractice.com/85

Be sure to check out Leah’s podcast Good Girls Talk About Sex podcast on her website https://www.leahcarey.com and if you want to know who your sex and relationship alter ego is definitely go to her quiz page!

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

143 episódios

#Entrepreneur #Business #Marketing #Kathy Colaiacovo #Private Practice With Marketing #Marketing For Dietitians #pGrow Your Private Practice #Marketing A Private Practice Online #Podcasting Education

Attracting the Right Clients with a Quiz: Review with Leah Carey - Ep 85

Marketing your Private Practice with Kathy C

published há cerca de um ano

MP3•Home de episódios

In this episode of "Marketing Your Private Practice with Kathy C we are talking with Leah Carey, a Sex and Intimacy coach and host of the Good Girls Talk About Sex podcast

Leah booked a marketing review to discuss her lead magnet which is a quiz. She wanted to be sure it was set up as effectively as possible.

To help Leah improve and optimize the lead magnet funnel and get more signups, we focused on 3 main areas:

Quiz design - to ensure it is what your ideal client wants
Technical setup of Leah's lead generation funnel
Using direct calls to action for her coaching services to convert leads into clients

You can get the resources on our show notes page at http://marketingyourprivatepractice.com/85

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

143 episódios

#Entrepreneur #Business #Marketing #Kathy Colaiacovo #Private Practice With Marketing #Marketing For Dietitians #pGrow Your Private Practice #Marketing A Private Practice Online #Podcasting Education

Tất cả các tập

1
Why Cary’s Website Wasn’t Converting: 3 Fixes Every Practice Needs - Ep 139 40:03

há um dia40:03

40:03

Your website should be working for you, not against you. If visitors aren’t booking consults, there’s a reason… and it’s usually messaging, SEO, or calls-to-action that aren’t doing their job. Things that are easy to fix! In this episode, I did a free marketing review with Cary Cuevas, a registered dietitian and nonprofit business owner, who was struggling to turn website visitors into clients. She built her site years ago and made a few updates, but something wasn’t clicking. During our review, I uncovered key website mistakes that were likely keeping people from taking action. These are common issues I see on private practice websites, and the good news is -- they’re all fixable! What you’ll learn in this episode: The messaging mistake that confuses visitors and stops them from booking Why using “near me” in SEO titles can hurt your rankings (and what to do instead) How weak calls-to-action cost you clients—and how to write CTAs that work One simple design fix that makes your website easier to read If your website isn’t bringing in the clients you want, you might be making the same mistakes. Listen in to learn how to fix them and start getting more bookings today! Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/139 🔗 Book your own free marketing review: https://pepperitmarketing.com/review Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

1
Tired of Posting Content with No Results? Easy Steps to Fix It - Ep 138 31:44

há 8 dias31:44

31:44

Are you posting content regularly but still struggling to get clients? You’re not alone. Many private practice owners spend hours creating content for marketing, only to see little to no return. The problem? You're posting in the wrong places. In this episode of Marketing Your Private Practice , Kathy C breaks down why posting content only on social media will leave you burnt out and overwhelmed from marketing your practice or business. Kathy shares how a simple shift can make your marketing more effective without taking over your life. She’ll also help you identify if you already have great content that can be used to get more results from your marketing. Here’s what you’ll learn: ✔️ Why your website should be your content’s first home - and how it helps both clients and search engines find you. ✔️ Recognize if you are already posting good content to use - you may be creating great content just posting it in the wrong place. ✔️ A simple, strategic content plan that helps you get clients without spending all your time marketing. If you’ve ever felt trapped in a never-ending cycle of marketing that goes nowhere, this episode will help you refocus your marketing content strategy where it makes a difference. Hit play now to discover how to identify if you already have great content and how to better use it to get more clients! Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/138 Book your free marketing review with Kathy C here - https://www.pepperitmarketing.com/review Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

1
The Best Content Marketing Strategy to Get Clients Without Wasting Time - Ep 137 26:58

há 15 dias26:58

26:58

Does marketing your private practice or business feel like a never-ending task that drains your time and energy? If that’s you, be sure to listen to this episode of Marketing Your Private Practice and learn why more content doesn’t equal more clients and discover the best content marketing strategy to help you attract more clients and stop wasting time. In this episode, you’ll learn a smarter, simpler content marketing strategy designed specifically for busy practice owners and service providers. Discover practical steps to: Stop relying on social media for leads Use search engines to help clients find you Repurpose one core piece of content into blogs, emails, and social posts If you’ve been Googling "how to get more clients for my private practice" or "how can my marketing work better" and wondering why your growth has stalled, this episode will give you the clarity and tools you need. Listen now and learn how to grow your practice or business without spending hours on social media! (That is the opposite of this strategy - we'll get you spending less time on social and more time with clients!!) Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/137 Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

1
What Makes an Effective Marketing Message: ONE that Gets More Clients? Ep 136 27:35

há 22 dias27:35

27:35

No matter how many social media posts, emails, or networking events you attend, if people don’t clearly understand who you help, how you help them, and why it matters, they won’t take action. In this episode, we’re talking about the 2nd Pillar of Marketing a Private Practice or Service Business - Your Message . If you’ve been feeling that your marketing is a waste of time and effort, your messaging could be the problem. Be sure to hit play and listen to this week’s episode to discover ways to improve your marketing message and learn: ✔ Why your current marketing efforts may not be bringing in clients ✔ Common messaging mistakes and simple ways to refine your message ✔ The 5 key elements of strong messaging that make people take action If you’re tired of feeling like you’re shouting out to the world that you’re here and ready to help clients and getting crickets or confused faces, this episode is for you. Hit play now and learn what makes a clear, compelling message that makes your marketing work and helps you book more clients. Book your Free Marketing Review with Kathy C - https://www.pepperitmarketing.com/review Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/136 Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

1
Marketing Success: Strong Foundations over Trending Reels - Ep 135 36:03

há 29 dias36:03

36:03

Too many practitioners and service providers overlook foundational marketing strategies, focusing instead on trendy tactics like social media reels. Broken or missing foundations are the biggest reason people find themselves doing all this marketing that is going nowhere. It’s not bringing in clients, it’s bringing more frustration and burnout. When you understand how these simple foundations can be powerhouses when it comes to making your marketing work - then you understand the power they have. Listen to this episode as Kathy C shares how the 10 marketing foundations for success (Pillar One of Marketing) can shift everything. Do not miss the simple, oh-so-simple, examples of how small fixes had big results for some of her clients. You will be saying 90 more bookings in 30 days because of …what??? Yes, 90! Hit play and get ready to shift your focus to marketing that matters and gets you clients! You can access the shownotes at http://marketingyourprivatepractice.com/135 Book your free marketing review with Kathy C here - https://www.pepperitmarketing.com/review Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

1
5 Key Strategies for Success BEFORE Launching a Group Program - Ep 134 31:32

há cerca de um ano31:32

31:32

If you have been considering offering a course or group program to your services, and are looking at that as the best way to grow your practice, I want you to listen carefully to this episode first. Too many practice owners see group programs and online courses as the ‘magic pill’ to growing the business and making more money with the one-to-many revenue offer… but group programs and courses are not always the best path to growth. There are some strategies to consider BEFORE launching a new program or course. Listen in as Kathy shares some of the factors many practitioners and service providers forget when it comes to successfully offering and launching a group and online courses. You will learn: What the #1 consideration is to help you know you are ready to scale in this way The ONE thing people forget to plan for when adding a group program or course 5 Steps that build a strong foundation for offering an online course or group program Hit play to learn ways to avoid the frustration and financial mistakes that often come when trying to expand your services before you have the elements in place that will make your new services a success and reduce the likelihood of failure. You can access all the resources mentioned on our shownotes page at http://MarketingYourPrivatePractice.com/134 Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

1
Optimize Your Blog Articles in 10 Easy Steps: A LIVE Review - Ep 133 44:22

há cerca de um ano44:22

44:22

When you take the time to write an article - whether it’s for your blog or a newsletter, like any private practice owner, you want to get the most out of the time you spent creating that marketing content. In this episode, we do a LIVE Review of a Blog that Juliana Sherriff, Jewels, wrote for her Wellness Journals business. In this free Marketing Review, we address the challenges Jewels faced with blog articles and newsletters that did not seem to be doing much for her. She wanted to enhance her content to attract more readers and increase sales of her journals and how to make her articles more effective and engaging. Listen in to learn the 3 key lessons shared that will optimize her Blog and Newsletter Articles. Importance of SEO in Content Creation and what to includes that turns your content into keyword-rich articles that help search engines find and rank your articles, increasing your visibility online. Ways to Optimize Your Blog Articles including formatting tips, using images effectively, and ensuring your content is structured for easy reading. What to do Differently with Calls to Action in Blogs and Newsletters - even if the content is exactly the same. If you're looking for ideas on how to get MORE out of your blogs and newsletters this episode offers lots of actionable tips and strategies as we go through Jewels’ blog article. You will also discover one simple and surprising way formatting your newsletter can increase your open rates and have more people read that content. Access the resources from this episode, including the 10-point blog checklist on our show notes page at: http://marketingyourprivatepractice.com/133 Book your own free Marketing Review - https://www.pepperitmarketing.com/review Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

1
3 Steps to a Marketing Message that Attracts More Dream Clients - Ep 132 34:20

há cerca de um ano34:20

34:20

If you’ve struggled to get your message across or feel like your marketing efforts aren’t bringing new clients to your practice or business, this episode is for you! We explore 3 simple ways - yet essential strategies to help you connect with more of your dream clients with a marketing message that does its job! Effective marketing is the kind that speaks right to those ideal clients you want to work with ... people whose problems you can help solve. The best way to make this happen is by enhancing your marketing message, and today, you can learn what to include in your messages to make this happen. Whether you’re writing blog posts, creating social media content, or even networking, these steps will help you create a message that attracts the clients you truly want to work with. Tune in to learn how to make your marketing content more effective with messages that attract more of those dream clients! Check the show notes at http://marketingyourprivatepractice.com/132 for the resources and tips mentioned in this episode. If you want an audit of your marketing to get help with an issue you are experiencing, book a Free Review with Kathy C right here - https://www.pepperitmarketing.com/review Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

1
The ONE where I Told a Client: Stop all Marketing Right Now - Ep 131 26:17

há cerca de um ano26:17

26:17

In this episode, I share the reason why, one day, I told a client that she should “Stop All of her Marketing... right Now!” It seems dramatic, but she was at a point where she was just throwing time and literal money out the door with her marketing because it was not working at all. In fact some of it was hurting her reputation too. We fixed the problem by going back to the basics and making sure she had 4 things in place that would ensure that her time and money invested into the marketing was worth it and that the marketing would work. Actually helping bring in new clients and grow the practice. Something I am sure you also want for your business or practice too -- clients and growth. Hit play to listen to this episode and learn: The 4 Pillars of Marketing a Practice or Service Business How each Pillar relies on the others to be more effective Why sometimes you should consider Stopping ALL Marketing NOW! Once my client and I established those 4 pillars in her marketing plans, things began working - a lot more than she imagined possible. Her list began to grow, and she started seeing more consults, and they were booking more clients. This episode provides valuable insights to help streamline your marketing and let you know if you, too, need to stop your marketing right now because it is hurting more than helping. Tune in to learn how to recognize these signs and hear how that client had a banner day 2 months after those fixes were in place. You can access the shownotes at http://marketingyourprivatepractice.com/131 Book your free marketing review with Kathy C here - https://www.pepperitmarketing.com/review Episode website page - https://www.pepperitmarketing.com/podcast/why-stop-marketing Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

1
7 Reasons Your Marketing Plan Won’t Help Reach Your Business Goals - Ep 130 21:47

há cerca de um ano21:47

21:47

As the new year approaches, many of us take time to reflect and set goals. However, they often end up as dreams, not reality and don’t help grow the business or practice. In this episode, we discuss 7 common mistakes that can derail your marketing plan and prevent you from reaching your business goals. If you want to grow your practice or business, it’s crucial to understand these pitfalls so you can avoid them. The biggest issue that happens from these mistakes is wasted time and effort. When your marketing isn’t aligned with your goals, you may find yourself spinning your wheels without seeing any real results. This can be frustrating and discouraging, especially when you’re trying to attract more clients and increase revenue. The two things needed to grow a private practice or service-based business. Listen in to learn what these mistakes are and how to avoid them so they don’t impact your success. Don’t let your marketing efforts go to waste in the coming year! Make sure that your marketing activities lead to real growth and success for your business. Access the Content Planning Workshop with coupon code: NEWYEAR25 https://www.pepperitmarketing.com/workshop Take the Free Marketing Foundations Quiz: https://www.pepperitmarketing.com/quiz Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

1
5 Simple SEO Fixups to Help More Clients Find Your Business Online - Ep 129 41:24

há cerca de um ano41:24

41:24

Growing a private practice can be overwhelming, especially when it comes to getting clients to find you online. That’s exactly what Registered Dietitian Nutritionist Tamberly Powell wanted to know when she booked a free Marketing review with me… “How do I get clients to find me online?” In this episode, we uncovered 3 main issues with her website that were blocking people from finding her online. As we reviewed her site, I explained these issues and shared 5 simple Search Engine Optimization tips and strategies that Tamberly could do to help more people find her and her practice online. Especially when she has a very specific niche like she does! SEO does not have to be complicated. When it’s explained in a way that is not all “hi-level-tech,” most practice owners “get” what they need to do. Be sure to tune in and learn the fixups she can do to improve the visibility of her website and her services online. Strategies that can be applied to almost every practice or service business. SEO does not have to be complicated. When it’s explained in a way that is not all “hi-level-tech,” most practice owners “get” what they need to do. Be sure to check out this episode. Once you have these fixups in place, you will see upward shifts in website traffic and consult requests… more people finding you, people who can become your next paying client! You can access the resources mentioned and more about Tamberly, on our shownotes page at: http://marketingyourprivatepractice.com/129 Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

1
5 Step Framework to Book More Clients from Your About Page - Ep 128 35:50

há cerca de um ano35:50

35:50

If you are looking to book more clients in your practice or business … I’m going to suggest you do one thing. Review your About Page content. It is one of the top pages on your website that helps people decide if they are going to book a call with you. But is it doing that for you? And how does this even work, you might wonder? You are probably thinking… “It’s one simple website page where I’m supposed to tell people who I am”… Yes, it is, but it’s more than that, too! This page and the content on it - even though it is about you, should not be all about you. It should be written in a way that is more about the visitors and how you can help them—and written so that it guides them to feel good about you, to trust you enough that they want to book a call and talk with you. If you are wondering how to do this and what kind of content to include… then be sure to hit play on this episode. The 5 steps in the framework I’m covering today will help you make that happen with the 5 steps in this framework to help convert more visitors on your About Page into Clients! Whether it’s a discovery call or a paid session, you want to help those visitors make the next move. You can access the resources mentioned on the shownotes page at http://marketingyourprivatepractice.com/128 Stuck on what to do? Book a Free Marketing Review with Kathy C. Yes … 30 minutes of marketing strategy for free - https://www.pepperitmarketing.com/review Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

1
5 Mistakes Service Providers Must Avoid with Their About Page - Ep 127 22:54

há cerca de um ano22:54

22:54

When was the last time you reviewed the content on your About Page? If you are a private practice owner or service provider - and you just “whipped up” your About Page content … you might be overlooking a powerful opportunity to build trust with potential clients. The trust that converts those website visitors into more clients. When visitors come to your website looking to learn more about you, your About Page is a crucial part of that journey, more than most give it credit for. It not only helps them understand who you are, it plays a huge role in their decision to reach out and take the next step. Yet, many practice owners and service providers make some common mistakes on their About Pages that drive potential clients away. If you’re not careful, you could find visitors leaving your site without ever contacting you. In this episode, Kathy shares 5 critical mistakes to avoid on your About Page so that you are not missing out on ways to grow your business by booking more clients. When you understand these pitfalls, you can create a more engaging and effective page that encourages visitors to connect with you. You’ll also learn about: The essential role your About Page plays in attracting more clients The key objectives your content must achieve to resonate with visitors The importance of strategic content planning for your About Page Don’t let your About Page hold you back. Tune in to discover details on these mistakes and how to avoid making them on your website. You can access the resources mentioned in this episode at http://marketingyourprivatepractice.com/127 Episode website page - https://www.pepperitmarketing.com/podcast/mistakes-about-page-website Tags : Private Practice marketing, How to grow a private practice, get more clients for my practice, website content planning Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

1
Top 3 Reasons Website Visitors Aren't Booking Consults with You - Ep 126 31:22

há cerca de um ano31:22

31:22

When you feel people aren’t booking consults from your website, you could be right. Most practice and business owners know that booking consults leads to booking more clients. Your website is a critical player in this process - it offers visitors ways to book those free calls with you. Yet, many business owners feel something is just not working the way it should and are unsure what to do or why it’s even happening. In this episode of Marketing Your Private Practice, we talk with Registered Dietitian Katie Badger, of EveryBody Nutrition , who was having this exact problem with her practice. Katie signed up for one of my Free Marketing Reviews to find out what she could do to help convert more visitors into booking a Discovery Call with her. By listening in, you’ll discover the 3 main reasons I found that Katie was not seeing these bookings coming in her calendar and the steps I recommended she change. Be sure to follow along and see if the same things happen on your website. The resources and links mentioned can be found on the shownotes page at: http://marketingyourprivatepractice.com/126 You can book your own free Marketing Review at https://www.pepperitmarketing.com/review Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

1
7 Elements to Create an Effective Lead Generation System - Ep 125 30:38

há cerca de um ano30:38