5 Ways to Optimize a Sales Page to Increase Signups: Review with Joyce Faraj-Ardura - Ep 94

Marketing your Private Practice with Kathy C

Click here to send Kathy a text message about this Episode

18:09

HR is no longer just about managing people—it’s about shaping the future of work. Jens Baier, BCG’s HR transformation expert, discusses how AI and shifting employee expectations are forcing companies to rethink talent strategies. From re-recruiting to upskilling employees, HR must adapt to a rapidly changing landscape. Learn More: Jens Baier: https://on.bcg.com/41ca7Gv BCG on People Strategy: https://on.bcg.com/3QtAjro Decoding Global Talent: https://on.bcg.com/4gUC4IT…

há cerca de um ano 44:24

MP3•Home de episódios

Hosting an event or a Virtual Summit is a lot of work, the goal is always to get as many registrations as possible.

But that won’t happen without marketing the event effectively so that you achieve your sales goal for registrations.

Dr. Joyce Faraj-Ardrua was wondering this very thing… what could she do with the sales page for her EmpoweRD Summit to boost registrations?

Joyce is a nutrition counseling coach who is hosting her second annual summit, called EmpoweRD, to help Dietitians and Health professionals improve their nutrition counseling skills.

She booked a Free Marketing Review, and we focused on her sales page for the summit. I gave her some strategies and action steps to optimize the page to boost signups.

The principles behind these strategies apply to any sales page, whether for an event like this or for services or a program.

Be sure to listen to learn:

Tactics to use on your main website to help promote your special event
How the placement of the content on your page can attract more potential clients instead of having them make a quick exit from the website.
When and where to highlight special offers like early bird specials.
Why you MUST share the unique aspect of your offer so people clearly understand what makes it different from the competition.
Ways to use videos on a sales page and YouTube to help you sell your events or services.

Don’t skip this episode, you will learn 5 ways you can optimize your own sales pages to increase signups too.

You can check out Joyce’s EmpoweRD Summit website and use that coupon code MAYDAY if you want to register and save $50 https://nutritioncounselingacademy.com/empowerd2024

Find all the other resources mentioned at http://marketingyourprivatepractice.com/94

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

143 episódios

#Entrepreneur #Business #Marketing #Kathy Colaiacovo #Private Practice With Marketing #Marketing For Dietitians #pGrow Your Private Practice #Marketing A Private Practice Online #Podcasting Education

5 Ways to Optimize a Sales Page to Increase Signups: Review with Joyce Faraj-Ardura - Ep 94

Marketing your Private Practice with Kathy C

published há cerca de um ano

MP3•Home de episódios

Hosting an event or a Virtual Summit is a lot of work, the goal is always to get as many registrations as possible.

But that won’t happen without marketing the event effectively so that you achieve your sales goal for registrations.

Dr. Joyce Faraj-Ardrua was wondering this very thing… what could she do with the sales page for her EmpoweRD Summit to boost registrations?

Joyce is a nutrition counseling coach who is hosting her second annual summit, called EmpoweRD, to help Dietitians and Health professionals improve their nutrition counseling skills.

She booked a Free Marketing Review, and we focused on her sales page for the summit. I gave her some strategies and action steps to optimize the page to boost signups.

The principles behind these strategies apply to any sales page, whether for an event like this or for services or a program.

Be sure to listen to learn:

Tactics to use on your main website to help promote your special event
How the placement of the content on your page can attract more potential clients instead of having them make a quick exit from the website.
When and where to highlight special offers like early bird specials.
Why you MUST share the unique aspect of your offer so people clearly understand what makes it different from the competition.
Ways to use videos on a sales page and YouTube to help you sell your events or services.

Don’t skip this episode, you will learn 5 ways you can optimize your own sales pages to increase signups too.

You can check out Joyce’s EmpoweRD Summit website and use that coupon code MAYDAY if you want to register and save $50 https://nutritioncounselingacademy.com/empowerd2024

Find all the other resources mentioned at http://marketingyourprivatepractice.com/94

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

143 episódios

#Entrepreneur #Business #Marketing #Kathy Colaiacovo #Private Practice With Marketing #Marketing For Dietitians #pGrow Your Private Practice #Marketing A Private Practice Online #Podcasting Education

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há 1 day40:03

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há 8 dias31:44

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Are you posting content regularly but still struggling to get clients? You’re not alone. Many private practice owners spend hours creating content for marketing, only to see little to no return. The problem? You're posting in the wrong places. In this episode of Marketing Your Private Practice , Kathy C breaks down why posting content only on social media will leave you burnt out and overwhelmed from marketing your practice or business. Kathy shares how a simple shift can make your marketing more effective without taking over your life. She’ll also help you identify if you already have great content that can be used to get more results from your marketing. Here’s what you’ll learn: ✔️ Why your website should be your content’s first home - and how it helps both clients and search engines find you. ✔️ Recognize if you are already posting good content to use - you may be creating great content just posting it in the wrong place. ✔️ A simple, strategic content plan that helps you get clients without spending all your time marketing. If you’ve ever felt trapped in a never-ending cycle of marketing that goes nowhere, this episode will help you refocus your marketing content strategy where it makes a difference. Hit play now to discover how to identify if you already have great content and how to better use it to get more clients! Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/138 Book your free marketing review with Kathy C here - https://www.pepperitmarketing.com/review Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

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há 15 dias26:58

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What Makes an Effective Marketing Message: ONE that Gets More Clients? Ep 136 27:35

há 22 dias27:35

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há 29 dias36:03

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há 5 weeks31:32

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há 6 weeks44:22

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há 7 weeks34:20

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há 8 weeks26:17

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7 Reasons Your Marketing Plan Won’t Help Reach Your Business Goals - Ep 130 21:47

há 9 weeks21:47

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As the new year approaches, many of us take time to reflect and set goals. However, they often end up as dreams, not reality and don’t help grow the business or practice. In this episode, we discuss 7 common mistakes that can derail your marketing plan and prevent you from reaching your business goals. If you want to grow your practice or business, it’s crucial to understand these pitfalls so you can avoid them. The biggest issue that happens from these mistakes is wasted time and effort. When your marketing isn’t aligned with your goals, you may find yourself spinning your wheels without seeing any real results. This can be frustrating and discouraging, especially when you’re trying to attract more clients and increase revenue. The two things needed to grow a private practice or service-based business. Listen in to learn what these mistakes are and how to avoid them so they don’t impact your success. Don’t let your marketing efforts go to waste in the coming year! Make sure that your marketing activities lead to real growth and success for your business. Access the Content Planning Workshop with coupon code: NEWYEAR25 https://www.pepperitmarketing.com/workshop Take the Free Marketing Foundations Quiz: https://www.pepperitmarketing.com/quiz Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

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5 Simple SEO Fixups to Help More Clients Find Your Business Online - Ep 129 41:24

há 10 weeks41:24

41:24

Growing a private practice can be overwhelming, especially when it comes to getting clients to find you online. That’s exactly what Registered Dietitian Nutritionist Tamberly Powell wanted to know when she booked a free Marketing review with me… “How do I get clients to find me online?” In this episode, we uncovered 3 main issues with her website that were blocking people from finding her online. As we reviewed her site, I explained these issues and shared 5 simple Search Engine Optimization tips and strategies that Tamberly could do to help more people find her and her practice online. Especially when she has a very specific niche like she does! SEO does not have to be complicated. When it’s explained in a way that is not all “hi-level-tech,” most practice owners “get” what they need to do. Be sure to tune in and learn the fixups she can do to improve the visibility of her website and her services online. Strategies that can be applied to almost every practice or service business. SEO does not have to be complicated. When it’s explained in a way that is not all “hi-level-tech,” most practice owners “get” what they need to do. Be sure to check out this episode. Once you have these fixups in place, you will see upward shifts in website traffic and consult requests… more people finding you, people who can become your next paying client! You can access the resources mentioned and more about Tamberly, on our shownotes page at: http://marketingyourprivatepractice.com/129 Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

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5 Step Framework to Book More Clients from Your About Page - Ep 128 35:50

há 11 weeks35:50

35:50

If you are looking to book more clients in your practice or business … I’m going to suggest you do one thing. Review your About Page content. It is one of the top pages on your website that helps people decide if they are going to book a call with you. But is it doing that for you? And how does this even work, you might wonder? You are probably thinking… “It’s one simple website page where I’m supposed to tell people who I am”… Yes, it is, but it’s more than that, too! This page and the content on it - even though it is about you, should not be all about you. It should be written in a way that is more about the visitors and how you can help them—and written so that it guides them to feel good about you, to trust you enough that they want to book a call and talk with you. If you are wondering how to do this and what kind of content to include… then be sure to hit play on this episode. The 5 steps in the framework I’m covering today will help you make that happen with the 5 steps in this framework to help convert more visitors on your About Page into Clients! Whether it’s a discovery call or a paid session, you want to help those visitors make the next move. You can access the resources mentioned on the shownotes page at http://marketingyourprivatepractice.com/128 Stuck on what to do? Book a Free Marketing Review with Kathy C. Yes … 30 minutes of marketing strategy for free - https://www.pepperitmarketing.com/review Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

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5 Mistakes Service Providers Must Avoid with Their About Page - Ep 127 22:54

há 12 weeks22:54

22:54

When was the last time you reviewed the content on your About Page? If you are a private practice owner or service provider - and you just “whipped up” your About Page content … you might be overlooking a powerful opportunity to build trust with potential clients. The trust that converts those website visitors into more clients. When visitors come to your website looking to learn more about you, your About Page is a crucial part of that journey, more than most give it credit for. It not only helps them understand who you are, it plays a huge role in their decision to reach out and take the next step. Yet, many practice owners and service providers make some common mistakes on their About Pages that drive potential clients away. If you’re not careful, you could find visitors leaving your site without ever contacting you. In this episode, Kathy shares 5 critical mistakes to avoid on your About Page so that you are not missing out on ways to grow your business by booking more clients. When you understand these pitfalls, you can create a more engaging and effective page that encourages visitors to connect with you. You’ll also learn about: The essential role your About Page plays in attracting more clients The key objectives your content must achieve to resonate with visitors The importance of strategic content planning for your About Page Don’t let your About Page hold you back. Tune in to discover details on these mistakes and how to avoid making them on your website. You can access the resources mentioned in this episode at http://marketingyourprivatepractice.com/127 Episode website page - https://www.pepperitmarketing.com/podcast/mistakes-about-page-website Tags : Private Practice marketing, How to grow a private practice, get more clients for my practice, website content planning Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

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Top 3 Reasons Website Visitors Aren't Booking Consults with You - Ep 126 31:22

há 13 weeks31:22

31:22

When you feel people aren’t booking consults from your website, you could be right. Most practice and business owners know that booking consults leads to booking more clients. Your website is a critical player in this process - it offers visitors ways to book those free calls with you. Yet, many business owners feel something is just not working the way it should and are unsure what to do or why it’s even happening. In this episode of Marketing Your Private Practice, we talk with Registered Dietitian Katie Badger, of EveryBody Nutrition , who was having this exact problem with her practice. Katie signed up for one of my Free Marketing Reviews to find out what she could do to help convert more visitors into booking a Discovery Call with her. By listening in, you’ll discover the 3 main reasons I found that Katie was not seeing these bookings coming in her calendar and the steps I recommended she change. Be sure to follow along and see if the same things happen on your website. The resources and links mentioned can be found on the shownotes page at: http://marketingyourprivatepractice.com/126 You can book your own free Marketing Review at https://www.pepperitmarketing.com/review Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

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7 Elements to Create an Effective Lead Generation System - Ep 125 30:38

há 14 weeks30:38