Make Your Marketing Easy & Relatable with 4 Simple Words - Ep 99

Marketing your Private Practice with Kathy C

Click here to send Kathy a text message about this Episode

18:09

HR is no longer just about managing people—it’s about shaping the future of work. Jens Baier, BCG’s HR transformation expert, discusses how AI and shifting employee expectations are forcing companies to rethink talent strategies. From re-recruiting to upskilling employees, HR must adapt to a rapidly changing landscape. Learn More: Jens Baier: https://on.bcg.com/41ca7Gv BCG on People Strategy: https://on.bcg.com/3QtAjro Decoding Global Talent: https://on.bcg.com/4gUC4IT…

há cerca de um ano 26:00

MP3•Home de episódios

Are ready for some quick, easy advice that you can do immediately when it comes to your own marketing and content?

Today’s lesson focuses on a marketing strategy that is one of the best ways to make your marketing easier. Easier to do. Easier to write.

The advice… involves 4 simple words that will transform how you do your marketing and how you create your marketing content.

It's all about making your message resonate with your audience in such a way that they feel you, and feel they know you. Two key factors when clients make a decision to work with someone whose expertise is the service they offer.

Here's what you'll learn by tuning in:

The four magical words that will simplify your marketing efforts and make your content creation so much easier!
Why you MUST infuse your personality into your online marketing content, especially for practice owners and service providers
Tips for avoiding common pitfalls that can make your content feel impersonal.

So, if you're ready to make your marketing easy and improve the results from it. Then hit that play button now.

I shared a few resources in this episode and you can access them at http://marketingyourprivatepractice.com/99

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

143 episódios

#Entrepreneur #Business #Marketing #Kathy Colaiacovo #Private Practice With Marketing #Marketing For Dietitians #pGrow Your Private Practice #Marketing A Private Practice Online #Podcasting Education

Make Your Marketing Easy & Relatable with 4 Simple Words - Ep 99

Marketing your Private Practice with Kathy C

published há cerca de um ano

MP3•Home de episódios

Are ready for some quick, easy advice that you can do immediately when it comes to your own marketing and content?

Today’s lesson focuses on a marketing strategy that is one of the best ways to make your marketing easier. Easier to do. Easier to write.

The advice… involves 4 simple words that will transform how you do your marketing and how you create your marketing content.

Here's what you'll learn by tuning in:

The four magical words that will simplify your marketing efforts and make your content creation so much easier!
Why you MUST infuse your personality into your online marketing content, especially for practice owners and service providers
Tips for avoiding common pitfalls that can make your content feel impersonal.

So, if you're ready to make your marketing easy and improve the results from it. Then hit that play button now.

I shared a few resources in this episode and you can access them at http://marketingyourprivatepractice.com/99

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

143 episódios

#Entrepreneur #Business #Marketing #Kathy Colaiacovo #Private Practice With Marketing #Marketing For Dietitians #pGrow Your Private Practice #Marketing A Private Practice Online #Podcasting Education

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há 8 dias31:44

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Are you posting content regularly but still struggling to get clients? You’re not alone. Many private practice owners spend hours creating content for marketing, only to see little to no return. The problem? You're posting in the wrong places. In this episode of Marketing Your Private Practice , Kathy C breaks down why posting content only on social media will leave you burnt out and overwhelmed from marketing your practice or business. Kathy shares how a simple shift can make your marketing more effective without taking over your life. She’ll also help you identify if you already have great content that can be used to get more results from your marketing. Here’s what you’ll learn: ✔️ Why your website should be your content’s first home - and how it helps both clients and search engines find you. ✔️ Recognize if you are already posting good content to use - you may be creating great content just posting it in the wrong place. ✔️ A simple, strategic content plan that helps you get clients without spending all your time marketing. If you’ve ever felt trapped in a never-ending cycle of marketing that goes nowhere, this episode will help you refocus your marketing content strategy where it makes a difference. Hit play now to discover how to identify if you already have great content and how to better use it to get more clients! Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/138 Book your free marketing review with Kathy C here - https://www.pepperitmarketing.com/review Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

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há 15 dias26:58

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Does marketing your private practice or business feel like a never-ending task that drains your time and energy? If that’s you, be sure to listen to this episode of Marketing Your Private Practice and learn why more content doesn’t equal more clients and discover the best content marketing strategy to help you attract more clients and stop wasting time. In this episode, you’ll learn a smarter, simpler content marketing strategy designed specifically for busy practice owners and service providers. Discover practical steps to: Stop relying on social media for leads Use search engines to help clients find you Repurpose one core piece of content into blogs, emails, and social posts If you’ve been Googling "how to get more clients for my private practice" or "how can my marketing work better" and wondering why your growth has stalled, this episode will give you the clarity and tools you need. Listen now and learn how to grow your practice or business without spending hours on social media! (That is the opposite of this strategy - we'll get you spending less time on social and more time with clients!!) Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/137 Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

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What Makes an Effective Marketing Message: ONE that Gets More Clients? Ep 136 27:35

há 22 dias27:35

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No matter how many social media posts, emails, or networking events you attend, if people don’t clearly understand who you help, how you help them, and why it matters, they won’t take action. In this episode, we’re talking about the 2nd Pillar of Marketing a Private Practice or Service Business - Your Message . If you’ve been feeling that your marketing is a waste of time and effort, your messaging could be the problem. Be sure to hit play and listen to this week’s episode to discover ways to improve your marketing message and learn: ✔ Why your current marketing efforts may not be bringing in clients ✔ Common messaging mistakes and simple ways to refine your message ✔ The 5 key elements of strong messaging that make people take action If you’re tired of feeling like you’re shouting out to the world that you’re here and ready to help clients and getting crickets or confused faces, this episode is for you. Hit play now and learn what makes a clear, compelling message that makes your marketing work and helps you book more clients. Book your Free Marketing Review with Kathy C - https://www.pepperitmarketing.com/review Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/136 Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

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Marketing Success: Strong Foundations over Trending Reels - Ep 135 36:03

há 29 dias36:03

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If you have been considering offering a course or group program to your services, and are looking at that as the best way to grow your practice, I want you to listen carefully to this episode first. Too many practice owners see group programs and online courses as the ‘magic pill’ to growing the business and making more money with the one-to-many revenue offer… but group programs and courses are not always the best path to growth. There are some strategies to consider BEFORE launching a new program or course. Listen in as Kathy shares some of the factors many practitioners and service providers forget when it comes to successfully offering and launching a group and online courses. You will learn: What the #1 consideration is to help you know you are ready to scale in this way The ONE thing people forget to plan for when adding a group program or course 5 Steps that build a strong foundation for offering an online course or group program Hit play to learn ways to avoid the frustration and financial mistakes that often come when trying to expand your services before you have the elements in place that will make your new services a success and reduce the likelihood of failure. You can access all the resources mentioned on our shownotes page at http://MarketingYourPrivatePractice.com/134 Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

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Optimize Your Blog Articles in 10 Easy Steps: A LIVE Review - Ep 133 44:22

há 6 weeks44:22

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3 Steps to a Marketing Message that Attracts More Dream Clients - Ep 132 34:20

há 7 weeks34:20

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If you’ve struggled to get your message across or feel like your marketing efforts aren’t bringing new clients to your practice or business, this episode is for you! We explore 3 simple ways - yet essential strategies to help you connect with more of your dream clients with a marketing message that does its job! Effective marketing is the kind that speaks right to those ideal clients you want to work with ... people whose problems you can help solve. The best way to make this happen is by enhancing your marketing message, and today, you can learn what to include in your messages to make this happen. Whether you’re writing blog posts, creating social media content, or even networking, these steps will help you create a message that attracts the clients you truly want to work with. Tune in to learn how to make your marketing content more effective with messages that attract more of those dream clients! Check the show notes at http://marketingyourprivatepractice.com/132 for the resources and tips mentioned in this episode. If you want an audit of your marketing to get help with an issue you are experiencing, book a Free Review with Kathy C right here - https://www.pepperitmarketing.com/review Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

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The ONE where I Told a Client: Stop all Marketing Right Now - Ep 131 26:17

há 8 weeks26:17

26:17

In this episode, I share the reason why, one day, I told a client that she should “Stop All of her Marketing... right Now!” It seems dramatic, but she was at a point where she was just throwing time and literal money out the door with her marketing because it was not working at all. In fact some of it was hurting her reputation too. We fixed the problem by going back to the basics and making sure she had 4 things in place that would ensure that her time and money invested into the marketing was worth it and that the marketing would work. Actually helping bring in new clients and grow the practice. Something I am sure you also want for your business or practice too -- clients and growth. Hit play to listen to this episode and learn: The 4 Pillars of Marketing a Practice or Service Business How each Pillar relies on the others to be more effective Why sometimes you should consider Stopping ALL Marketing NOW! Once my client and I established those 4 pillars in her marketing plans, things began working - a lot more than she imagined possible. Her list began to grow, and she started seeing more consults, and they were booking more clients. This episode provides valuable insights to help streamline your marketing and let you know if you, too, need to stop your marketing right now because it is hurting more than helping. Tune in to learn how to recognize these signs and hear how that client had a banner day 2 months after those fixes were in place. You can access the shownotes at http://marketingyourprivatepractice.com/131 Book your free marketing review with Kathy C here - https://www.pepperitmarketing.com/review Episode website page - https://www.pepperitmarketing.com/podcast/why-stop-marketing Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

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7 Reasons Your Marketing Plan Won’t Help Reach Your Business Goals - Ep 130 21:47

há 9 weeks21:47

21:47

As the new year approaches, many of us take time to reflect and set goals. However, they often end up as dreams, not reality and don’t help grow the business or practice. In this episode, we discuss 7 common mistakes that can derail your marketing plan and prevent you from reaching your business goals. If you want to grow your practice or business, it’s crucial to understand these pitfalls so you can avoid them. The biggest issue that happens from these mistakes is wasted time and effort. When your marketing isn’t aligned with your goals, you may find yourself spinning your wheels without seeing any real results. This can be frustrating and discouraging, especially when you’re trying to attract more clients and increase revenue. The two things needed to grow a private practice or service-based business. Listen in to learn what these mistakes are and how to avoid them so they don’t impact your success. Don’t let your marketing efforts go to waste in the coming year! Make sure that your marketing activities lead to real growth and success for your business. Access the Content Planning Workshop with coupon code: NEWYEAR25 https://www.pepperitmarketing.com/workshop Take the Free Marketing Foundations Quiz: https://www.pepperitmarketing.com/quiz Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

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5 Simple SEO Fixups to Help More Clients Find Your Business Online - Ep 129 41:24

há 10 weeks41:24

41:24

Growing a private practice can be overwhelming, especially when it comes to getting clients to find you online. That’s exactly what Registered Dietitian Nutritionist Tamberly Powell wanted to know when she booked a free Marketing review with me… “How do I get clients to find me online?” In this episode, we uncovered 3 main issues with her website that were blocking people from finding her online. As we reviewed her site, I explained these issues and shared 5 simple Search Engine Optimization tips and strategies that Tamberly could do to help more people find her and her practice online. Especially when she has a very specific niche like she does! SEO does not have to be complicated. When it’s explained in a way that is not all “hi-level-tech,” most practice owners “get” what they need to do. Be sure to tune in and learn the fixups she can do to improve the visibility of her website and her services online. Strategies that can be applied to almost every practice or service business. SEO does not have to be complicated. When it’s explained in a way that is not all “hi-level-tech,” most practice owners “get” what they need to do. Be sure to check out this episode. Once you have these fixups in place, you will see upward shifts in website traffic and consult requests… more people finding you, people who can become your next paying client! You can access the resources mentioned and more about Tamberly, on our shownotes page at: http://marketingyourprivatepractice.com/129 Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

1
5 Step Framework to Book More Clients from Your About Page - Ep 128 35:50

há 11 weeks35:50

35:50

If you are looking to book more clients in your practice or business … I’m going to suggest you do one thing. Review your About Page content. It is one of the top pages on your website that helps people decide if they are going to book a call with you. But is it doing that for you? And how does this even work, you might wonder? You are probably thinking… “It’s one simple website page where I’m supposed to tell people who I am”… Yes, it is, but it’s more than that, too! This page and the content on it - even though it is about you, should not be all about you. It should be written in a way that is more about the visitors and how you can help them—and written so that it guides them to feel good about you, to trust you enough that they want to book a call and talk with you. If you are wondering how to do this and what kind of content to include… then be sure to hit play on this episode. The 5 steps in the framework I’m covering today will help you make that happen with the 5 steps in this framework to help convert more visitors on your About Page into Clients! Whether it’s a discovery call or a paid session, you want to help those visitors make the next move. You can access the resources mentioned on the shownotes page at http://marketingyourprivatepractice.com/128 Stuck on what to do? Book a Free Marketing Review with Kathy C. Yes … 30 minutes of marketing strategy for free - https://www.pepperitmarketing.com/review Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

1
5 Mistakes Service Providers Must Avoid with Their About Page - Ep 127 22:54

há 12 weeks22:54

22:54

When was the last time you reviewed the content on your About Page? If you are a private practice owner or service provider - and you just “whipped up” your About Page content … you might be overlooking a powerful opportunity to build trust with potential clients. The trust that converts those website visitors into more clients. When visitors come to your website looking to learn more about you, your About Page is a crucial part of that journey, more than most give it credit for. It not only helps them understand who you are, it plays a huge role in their decision to reach out and take the next step. Yet, many practice owners and service providers make some common mistakes on their About Pages that drive potential clients away. If you’re not careful, you could find visitors leaving your site without ever contacting you. In this episode, Kathy shares 5 critical mistakes to avoid on your About Page so that you are not missing out on ways to grow your business by booking more clients. When you understand these pitfalls, you can create a more engaging and effective page that encourages visitors to connect with you. You’ll also learn about: The essential role your About Page plays in attracting more clients The key objectives your content must achieve to resonate with visitors The importance of strategic content planning for your About Page Don’t let your About Page hold you back. Tune in to discover details on these mistakes and how to avoid making them on your website. You can access the resources mentioned in this episode at http://marketingyourprivatepractice.com/127 Episode website page - https://www.pepperitmarketing.com/podcast/mistakes-about-page-website Tags : Private Practice marketing, How to grow a private practice, get more clients for my practice, website content planning Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

1
Top 3 Reasons Website Visitors Aren't Booking Consults with You - Ep 126 31:22

há 13 weeks31:22

31:22

When you feel people aren’t booking consults from your website, you could be right. Most practice and business owners know that booking consults leads to booking more clients. Your website is a critical player in this process - it offers visitors ways to book those free calls with you. Yet, many business owners feel something is just not working the way it should and are unsure what to do or why it’s even happening. In this episode of Marketing Your Private Practice, we talk with Registered Dietitian Katie Badger, of EveryBody Nutrition , who was having this exact problem with her practice. Katie signed up for one of my Free Marketing Reviews to find out what she could do to help convert more visitors into booking a Discovery Call with her. By listening in, you’ll discover the 3 main reasons I found that Katie was not seeing these bookings coming in her calendar and the steps I recommended she change. Be sure to follow along and see if the same things happen on your website. The resources and links mentioned can be found on the shownotes page at: http://marketingyourprivatepractice.com/126 You can book your own free Marketing Review at https://www.pepperitmarketing.com/review Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!…

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7 Elements to Create an Effective Lead Generation System - Ep 125 30:38

há 14 weeks30:38