Innovative Marketing for Therapists: A Conversation with Tighe O'Connor of Theory About That

Mastering Counseling

• Episode Topic In this captivating episode of Mastering Counseling, we explore the transformative role of digital marketing in therapy spaces with Tighe O'Connor, co-owner of Theory About That. The episode delves into the unique strategies employed by the agency to revolutionize the counseling and treatment center landscape through quality content, website creation, and effective marketing strategies. Tighe shares insights into how Theory About That empowers therapists to find their voice, streamline operations, and foster deeper connections with clients. The discussion unfolds as an exploration of the intersection between digital media creativity and the therapeutic journey.
• Lessons You’ll Learn: In this segment, Tighe O'Connor shares practical approaches to creating impactful websites, selecting suitable platforms, and leveraging social media and email marketing for practice growth. The episode highlights the importance of authenticity, adaptability, passion, and problem-solving in delivering expert-level digital marketing services. Lessons learned include navigating the complexities of marketing, effectively reaching target audiences, and fostering meaningful connections in a competitive mental health landscape.
• About Our Guest: Tighe O'Connor, an award-winning digital media creative and co-owner of Theory About That, brings a wealth of experience from the marketing and advertising industry. As a Creative Director and Director of Operations, Tighe has not only explored diverse digital mediums personally but now leads a team specializing in UI/UX and Motion Design. With a passion for staying ahead of the curve, Tighe consults small businesses on digital marketing, contributing to the growth and success of therapy practices across the United States.
• Topics Covered: The episode covers three key segments, starting with Tighe's background and the formation of Theory About That. The conversation delves into transforming counseling marketing through quality content, mastering website creation, and the digital presence for therapists, and empowering therapists through effective marketing strategies. Topics include the agency's unique approach, website design, platform selection, and success stories demonstrating Theory About That's impact on the visibility and growth of counseling and treatment centers. The discussion serves as a comprehensive guide for therapists navigating the digital marketing landscape.

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