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Dangerous Disparities in Your Company - How to know what you customer values
Manage episode 208748845 series 1048249
Conteúdo fornecido por Jaynie Smith. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Jaynie Smith ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Jaynie L. Smith is an expert at helping companies understand what their customers value. Nowadays companies are marketing A, B, and C, thinking that their customers value these attributes in their products or services. However, Jaynie's company, Smart Advantage, has found that their clients' customers really value D,E, and F. The results from double-blind market research has stunned clients the world over. Don't let your company and marketing message be caught in a dangerous disparity. Learn from Jaynie on how to fix it before it hurts your profit margins.
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