Data Science in RevOps: Supercharging Revenue Strategies with Francis Brero, Co-Founder of MadKudu

OpsStars - A RevOps Podcast

In this episode of the OpsStars podcast, Francis Brero, Co-Founder of MadKudu, joins Don Otvos to unpack how the democratization of data science for go-to-market strategies. They also discuss the power of data and personalization in enhancing customer retention, how RevOps shifts toward a business accelerator role, and the evolution of data science in RevOps.

Francis describes himself as the "NASCAR of SaaS," specializing in turbocharging B2B SaaS companies' inbound pipelines. He focuses on automating the time-consuming but critical tasks of researching, qualifying, and engaging leads.

Episode resources

• Francis Brero on LinkedIn
• MadKudu Website
• Join the OpsStars Community

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Previous guests include: Evan Liang of LeanData, Ross Nibur of Toast, Chelsea Katich of McGraw Hill, Chris Van't Hof of CB Insights, Jeff Ignacio of Forethought, Sean Lane of Drift, Kerry Cunningham of 6sense, Seth Wylie of Gainsight, Karen Mangia of Salesforce, Jon Miller of Demandbase, Pat Oldenburg of Motive, Raheel Alam of Showpad, TJ Macke of Sapper Consulting, David Dulany of Tenbound, Mary Shea of Outreach, Asia Corbett of Bread Financial, Crissy Vetere-Saunders of CS2 Marketing
Check out our three most downloaded episodes:

• What It Means To Be An OpsStar with Kimberly Galitz
• Trust the Process! - How a Process-Driven Mindset Helps Improve the Buyer Experience with Asia Corbett
• True RevOps Connects Marketing, Sales, CS, & Product with Jordan Henderson