OM Ep. 126: Community Outreach Strategies For 2022

Ortho Marketing Live

#Business #Presentation Multimedia #Ortho Marketing

44:09

When a young Eva Kollisch arrives as a refugee in New York in 1940, she finds a community among socialists who share her values and idealism. She soon discovers ‘the cause’ isn’t as idyllic as it seems. Little does she know this is the beginning of a lifelong commitment to activism and her determination to create radical change in ways that include belonging, love and one's full self. In addition to Eva Kollisch’s memoirs Girl in Movement (2000) and The Ground Under My Feet (2014), LBI’s collections include an oral history interview with Eva conducted in 2014 and the papers of Eva’s mother, poet Margarete Kolllisch, which document Eva’s childhood experience on the Kindertransport. Learn more at www.lbi.org/kollisch . Exile is a production of the Leo Baeck Institute , New York | Berlin and Antica Productions . It’s narrated by Mandy Patinkin. Executive Producers include Katrina Onstad, Stuart Coxe, and Bernie Blum. Senior Producer is Debbie Pacheco. Associate Producers are Hailey Choi and Emily Morantz. Research and translation by Isabella Kempf. Sound design and audio mix by Philip Wilson, with help from Cameron McIver. Theme music by Oliver Wickham. Voice acting by Natalia Bushnik. Special thanks to the Kollisch family for the use of Eva’s two memoirs, “Girl in Movement” and “The Ground Under My Feet”, the Sophia Smith Collection at Smith College and their “Voices of Feminism Oral History Project”, and Soundtrack New York.…

há 3 anos 10:00

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In our newest podcast, Ortho Marketing President, Dean Steinman, chats with our very own account manager, Stefanie Mastellone about how you can get involved in your community in 2022! Community involvement can serve as an invaluable platform for you to promote your practice. With community engagement, you'll not only build a strong relationship with your community it can also foster a positive work environment for your staff!
Tune in to hear:
- where you should be looking to connect with community leaders
- ideas for how to get involved with local schools
- tips for getting involved with local mom groups
- & more!
orthomarketing.com

178 episódios

Ortho Marketing Live

OM Ep. 126: Community Outreach Strategies For 2022

Ortho Marketing Live

published há 3 anos

MP3•Home de episódios

178 episódios

#Business #Presentation Multimedia #Ortho Marketing

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Ortho Marketing Live

1
OM Ep. 176- Programmatic Ads Uncovered: How Automation is Changing Digital Advertising 24:41

há 2 dias24:41

24:41

In this Ortho Marketing episode, Dean Steinman is joined by Robert Brill, CEO of Brill Media. They discuss how automation is reshaping digital advertising. They dive into programmatic ads, how they improve targeting and efficiency, and what the future holds for marketers. Whether you're new to the concept or looking to refine your strategy, this episode has valuable insights for you. Tune in! Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Robert Brill Robert Brill is the CEO of Brill Media, a top white-label media buying agency that eliminates the guesswork from marketing. Under his leadership, Brill Media has earned recognition from the Inc. 5000 and Financial Times 500 a combined 11 times, establishing it as one of the fastest-growing private companies in the U.S. For more information: https://brillmedia.co…

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OM Ep. 175- No Weak Links: Team Accountability in Patient Experience 34:49

há 15 dias34:49

34:49

In this Ortho Marketing episode, Dean Steinman is joined by Greg Essenmacher, founder of GnA Consult. They discuss the power of team accountability in delivering an exceptional patient experience. They explore strategies for team development, leadership, and creating a culture where every team member plays a vital role in patient satisfaction. Tune in for expert insights on strengthening your practice from the inside out! Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Greg Essenmacher Greg Essenmacher, a leading expert in Fixed Full Arch dentistry, transforms single office practitioners into successful implant practices through tailored solutions and cross-functional collaboration. As founder of GnA Consult, Greg enhances practice efficiency, patient acquisition, and treatment planning. With a focus on Fixed Full Arch for nearly a decade, he integrates best practices and hosts The Tooth Sleuth podcast. For more information: https://www.dentalconsult4u.com/…

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OM Ep. 174- The Future of Clear Aligners in Orthodontics with John Nabors of FirstClass Aligners 26:24

há 24 dias26:24

26:24

In this Ortho Marketing episode, Dean Steinman is joined by John Nabors of FirstClass Aligners. They explore the latest advancements in clear aligner technology, how they’re shaping the future of orthodontics, and what dentists and orthodontists need to know to stay ahead in the industry. John shares his expertise on treatment innovations, patient benefits, and the evolving role of clear aligners in modern dental care. Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About John Nabors John Nabors is the CEO of FirstClass Aligners Inc., bringing over 30 years of global orthodontic leadership experience from companies like 3M Unitek, Biolux, 3Shape, and StarAligners. He founded FirstClass Aligners with the mission to make teeth straightening simple, affordable, and effective for both doctors and patients. For more information visit https://www.firstclassaligners.com…

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OM Ep. 173- The Essential Guide to Insurance & Growth with Cathy and Samantha Konner 32:52

há 5 weeks32:52

32:52

In this Ortho Marketing episode, Dean Steinman is joined by industry experts Cathy and Samantha Konner from Proviser. They dive into the world of insurance and business growth. Tune in as we discuss key strategies, common pitfalls, and expert tips to help you protect and scale your business effectively! Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Cathy Konner Since 1996, Cathy Konner had been helping her clients from every walk of life, create financial strategies to meet thier goals. In 2020, an invitation to speak at UMDNJ's School of Dental Medicine, changed her direction. Recognizing that the Students, Residents and Faculty were immensely underserved, she decided to focus her business to serve the Dental industry as well as Medical. Fast forward to today, her practice helps over 5,000 clients navigate their personal and business finances. From graduating Dental School to becoming an associate and then transitioning into Practice Ownership, her team does it all. About Samantha Konner Samantha Konner shifted her career path from being in the Hospitality Industry to joining the Financial Services Industry in early 2018, and with good intent. After a decade in the Hospitality world, an industry that she truly loved, Samantha realized that she was working a job that was no longer satisfying her desire to create experiences. Recognizing that her mother’s practice had become successful in helping others throughout the duration of their lives, not just for a weekend or a night, Samantha decided that her career path should be one of just that - helping others to protect and prosper in their lives. Samantha joined her mother, Cathy, in her practice to work with dental professionals uncover plans that bring security, clarity, and wealth maximization strategies to their futures. For more information, visit www.proviserprotect.us…

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OM Ep. 172- Streamlining Orthodontic Practices with Virtual Assistants 25:53

há 7 weeks25:53

25:53

In this Ortho Marketing Podcast, Dean Steinman is joined by Casey Bull, Chief Operating Officer of MyOrthoVA. They dive into how virtual assistants can transform your practice, from streamlining patient communications and appointment scheduling to managing administrative tasks and improving overall efficiency. Discover practical tips, success stories, and actionable strategies to help you focus on what matters most—providing exceptional patient care. If you're ready to modernize your approach and embrace the power of virtual support, this podcast is for you! Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Casey Bull Casey Bull is the Chief Operating Officer of MyOrthoVA, a leading provider of virtual assistant services tailored specifically for orthodontic practices. With an MBA from Pepperdine University and over a decade of experience in marketing, sales, and client success within the healthcare and dental industries, Casey has a passion for helping orthodontists streamline operations, improve patient care, and grow their businesses. As a published author and speaker at dental conferences, Casey combines her expertise in digital marketing and practice management to offer innovative solutions for the unique challenges faced by orthodontic teams. Contact MyOrthoVA : https://www.myorthova.com/…

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OM Ep. 171- From Efficiency to Expansion: Adding Orthodontics to a Streamlined Practice with Dr. Amanda Wilson 27:57

há 14 weeks27:57

27:57

In this Ortho Marketing Podcast, Dean Steinman is joined by Dr. Amanda Wilson, CEO StraightSmile Solutions. They explore the transformative journey of integrating orthodontic services into an already streamlined practice. Discover actionable insights on balancing efficiency with growth, the benefits of adding orthodontics, and how this strategic move can elevate patient care while boosting revenue. Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Dr. Amanda Wilson I’m Amanda Wilson, an orthodontist, dental consultant, and dental advisor by profession. After 10 years in private practice in the San Francisco Bay Area, I created StraightSmile Solutions® as an orthodontic consulting company that directly services primary care dentists and their unique needs. I can consult on any orthodontic service, process, vendor, or procedure but ultimately my core values are airway focused (AirwayDontics™), non-extraction, non-surgical, early orthodontic treatment (My Phase 1 Smile™). I met my husband, a general dentist, in dental school at UCSF. When he inquired about adding ortho to his menu of services, he asked which course he should take. I took a deep dive, and I was appalled by the lack of quality, airway focused, holistic, comprehensive orthodontic education for General and Pediatric Dentists. I’ve always loved to teach, and I thought I could help save lives and airways by not only teaching primary-care, oral physicians how to do ortho the RIGHT way but also make the process efficient and productive. On a personal note, I live in Honolulu, and I love spending time with my husband and my teenage kids and volunteering as a Senior Girl Scout® Leader and for USA Swimming® as a N3 Stroke and Turn Judge. I appreciate your support with my small business as I love the flexibility of orthodontic coaching because it allows me to travel with my kids who are both nationally ranked, competitive swimmers. My eighteen-year-old son, Evan, is aiming for 2028 Olympic Trials and currently going through Division 1 recruiting and his fifteen-year -old sister, Olivia, ins’t too far behind him . You make this dream possible for our ohana. Mahalo!…

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OM Ep. 170- Adapt and Thrive: Strategies to Attract More Patients and Respond Faster 24:33

há 15 weeks24:33

24:33

In this episode, host Dean Steinman sits down with consultant Shelley Bostrom to discuss innovative strategies that help healthcarepractices attract more patients while staying agile in today’s fast-paced world. Shelley shares actionable insights on boosting patient acquisition, optimizing response times, and leveraging technology to create an exceptional patient experience. Whether you’re looking to grow your practice or streamline your operations, this conversation is packed with tips to help you adapt and thrive. Tune in to transform the way you connect with patients and ensure your practice stays ahead of the curve! Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Shelley Bostrom Shelley Bostrom is the founder and owner of Align My Practice - your ultimate partner in all things orthodontics. With an unparalleled understanding of the industry, Shelley has a knack for developing customized solutions that cater to your unique needs. Her warmth and sincerity make her an exceptional collaborator, as she works hand in hand with each client to help them realize their vision. At Align My Practice, Shelley and her team offer a comprehensive range of services that are designed to supercharge your practice growth, optimize team performance, and maximize your overall success. With Shelley at the helm, you can rest assured that your practice will be in the hands of a seasoned professional who is deeply committed to helping you achieve your goals.…

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OM Ep. 169-How to Differentiate Your Practice In New Patient Consults with Shelley Bostrom 24:37

há 18 weeks24:37

24:37

In this episode, host Dean Steinman sits down with Shelley Bostrom, a seasoned expert in practice growth, to dive into the strategies that help practices stand out during new patient consults. Shelley shares practical tips for creating a memorable first impression, building trust quickly, and showcasing what makes your practice unique—all essential elements in today’s competitive market. Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Shelley Bostrom Shelley Bostrom is the founder and owner of Align My Practice - your ultimate partner in all things orthodontics. With an unparalleled understanding of the industry, Shelley has a knack for developing customized solutions that cater to your unique needs. Her warmth and sincerity make her an exceptional collaborator, as she works hand in hand with each client to help them realize their vision. At Align My Practice, Shelley and her team offer a comprehensive range of services that are designed to supercharge your practice growth, optimize team performance, and maximize your overall success. With Shelley at the helm, you can rest assured that your practice will be in the hands of a seasoned professional who is deeply committed to helping you achieve your goals.…

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OM Ep. 168- Patient Reactivations Using Retainers with Blair Feldman 30:54

há 19 weeks30:54

30:54

In this Ortho Marketing Podcast, Dean Steinman is joined by Blair Feldman, Co-founder & President of Retainer Club. They explore the power of retainers as a tool for patient reactivation. Learn how your practice can leverage retainer programs to re-engage past patients, increase appointment bookings, and strengthen long-term relationships. Tune in! Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Blair Feldman Dr. Blair Feldman is an orthodontic specialist practicing in the Phoenix area for over 20 years. He was an adjunct professor of orthodontics for 8 years at AT Still university in Mesa, AZ. He was the former team orthodontist for the Phoenix Suns and Arizona Diamondbacks. Presently, he is the cofounder of Retainer Club and Mouthguard Club - 2 great companies that bring online services to top orthodontic practices around the US and soon to be internationally. www.retainerclub.com…

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OM Ep. 167- Speed to Lead: The Importance of Answering Your Phone The Right Way 24:09

há 24 weeks24:09

24:09

In this Ortho Marketing Podcast, Dean Steinman is joined by Adi Campuzano, Founder & CEO of Dedicated Office Solutions. They discuss the critical role of answering your phone promptly and professionally. Learn how your response time can make or break sales and why the first impression on a call is key to winning business. Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Adi Campuzano Founder & CEO of Dedicated Office Solutions Contact: https://www.linkedin.com/in/adi-campuzano-18040111/…

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OM Ep. 166- Secrets to Marketing Success with Shelley Bostrom 17:48

há 25 weeks17:48

17:48

Join host Dean Steinman as he uncovers powerful marketing insights with special guest Shelley Bostrom. In this episode, they dive into proven strategies and expert tips to help practices grow and thrive in a competitive landscape! Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Shelley Bostrom Shelley Bostrom is the founder and owner of Align My Practice - your ultimate partner in all things orthodontics. With an unparalleled understanding of the industry, Shelley has a knack for developing customized solutions that cater to your unique needs. Her warmth and sincerity make her an exceptional collaborator, as she works hand in hand with each client to help them realize their vision. At Align My Practice, Shelley and her team offer a comprehensive range of services that are designed to supercharge your practice growth, optimize team performance, and maximize your overall success. With Shelley at the helm, you can rest assured that your practice will be in the hands of a seasoned professional who is deeply committed to helping you achieve your goals.…

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OM Ep. 165- A Clear Choice: Integrating Aligners for Practice Growth and Patient Satisfaction with Stephane Reinhardt 31:12

há 44 weeks31:12

31:12

In this Ortho Marketing Podcast, Dean Steinman is joined by Stephane Reinhardt, Director of the Education Program for The CLEAR Institute. They discuss how to elevate practices through the integration of aligners. They also explore how this innovative approach can enhance patient outcomes, boost practice growth, and streamline treatment processes. Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Stephane Reinhardt Dr. Stephane Reinhardt graduated from the University of Montréal in 1992. He maintains a general practice in Brossard, Quebec, Canada, where he developed a particular interest in orthodontics. In 2004, he introduced Invisalign® in his practice, and in 2015 he was the first Canadian dentist to win the Invisalign Summit Shootout held in Las Vegas. As Director of the Education Program for The CLEAR Institute (www.theclearinstitute.com), he created the MOCA (Master Of Clear Aligner) program and continues to develop courses to help dentists incorporate clear aligners successfully and efficiently in their practices.Dr. Reinhardt is an international speaker, a published author, a (g)nathos Faculty, a guest speaker at the Case Western Reserve University, a member of the AGpO, AGD, ODQ, and MENSA International.When he is not on the road lecturing, Dr. Reinhardt will find any excuse to sit down, relax and play the guitar.…

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OM Ep. 164- How to Hire in 2024 with Allison Norris 27:50

há 45 weeks27:50

27:50

In this Ortho Marketing Podcast, Dean Steinman is joined by Allison Norris, Founder and CEO of Dentele Group, LLC. They discuss the intricacies of dental industry recruitment. From identifying the right talent to integrating cutting-edge technologies in the recruitment process, learn how to navigate the competitive landscape to build a resilient and skilled dental team. Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Allison Norris After leaving clinical dentistry in 2018, Allison Norris leveraged her years of experience in the dental industry to launch The Dentele Group, LLC, a recruiting agency that specializes in placing candidates into non-clinical roles. As the founder and CEO, she oversees the strategy, operations, and growth of the agency. Nominated Top Talent’s for Recruiting Agency of the Year and Startup Agency to Watch 2023, the Dentele Group provides a concierge approach to the hiring experience by providing tailored services to both companies hiring and candidates. In addition, she mentors and coaches dental professionals who are looking to transition into non-clinical career paths. Recently awarded Who’s Who in America and the prestigious Denobi Rising Star award, Allison attributes her success to integrity and transparency.…

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OM Ep. 163- Changing Orthodontics and Boosting Appointments with Synapse 32:35

há 46 weeks32:35

32:35

This episode is brought to you by Ortho Marketing in partnership with Synapse. Dean Steinman is joined by George Aliphtiras, Executive Director and Co-founder of Synapse Dental. Learn about the groundbreaking release of the Dental Pain Eraser, a game-changing device designed to alleviate dental pain without invasive procedures. We discuss its impact on the dental industry, how it works, and what this means for patient comfort and so much more! Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About George Aliphtiras A serial entrepreneur, co-founder of orthodontic/dental and medical imaging companies, all revolutionizing the patient experience, from the first invisible braces (SimpliClear/BioMers), metabolic-liver health handheld diagnostic (Velacur/Sonic Incytes) and now patient comfort with the Dental Pain Eraser from Synapse Dental. With the Dental Pain Eraser, patients can now remove oral discomfort/pain from the entire treatment journey, not just at chairside. Orthodontists and other dental professional can benefit from using the Dental Pain Eraser to differentiate themselves from the competition, by providing the new standard in patient comfort while treating their patients. We know that patients have become a practice's top referral source, surpassing traditional dental colleagues with the rise of social media, so patient experient is critical to practice success. The innovation has been recognized by the AAO, leading to the OrthoInnovator Award, OrthoTank Winner and Investment Recipient and most recently, TechSelect partner for the new category, Patient Comfort.…

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OM Ep. 162- Transforming Lives One Smile at a Time with Smiles Change Lives 17:30

há 47 weeks17:30

17:30

This episode is brought to you by Ortho Marketing in partnership with Smiles Change Lives. Dean Steinman is joined by Alexis Barclay, Vice President of Smiles Change Lives. They share the transformative stories of children whose lives have been changed through the power of a smile and why practices need to come aboard. Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Smiles Change Lives Smiles Change Lives provides access to life-changing orthodontic treatment for children from families that cannot afford the full cost of braces. The program has treated more than 16,000 children since 1997 and has emerged as the nation’s leader in providing access to orthodontic care for qualified youth. For more info, visit their website: https://smileschangelives.org/…

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OM Ep. 161- Bracing for Impact: Dentistry's Battle Against Embezzlement 30:05

há 1 year30:05

30:05

In this Ortho Marketing Podcast, Dean Steinman is joined by David Harris, CEO of Prosperident. They discuss the overlooked challenges faced by dental practices in the realm of financial security. Explore the ins and outs of embezzlement within the dental industry, shedding light on the tactics employed by unscrupulous individuals and offering valuable insights to fortify your practice against potential threats. Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About David Harris David Harris may have the coolest job in dentistry - he gets to chase, and catch, those who steal from dentists. A rule-breaker in his youth, David changed his direction and has spent much of his adult life in the world of investigation and enforcement, where he uses his unrivaled ability to understand the criminal thought process to help educate and protect dentists. David is the Chief Executive Officer of Prosperident, the world’s largest firm investigating financial crimes committed against dentists. David is a licensed private investigator, a Forensic Certified Public Accountant, and a Certified Fraud Examiner. He is the author of two books on embezzlement, the most recent of which, Healers versus Stealers: How to Outsmart the Thief in Your Dental Practice, was released in August 2023. In addition to being a prolific author, David is a frequent presenter at regional, national, and international dental conferences, and his vast wealth of experience, coupled with his keen sense of humor, makes David both an engaging and entertaining speaker.…

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OM Ep. 160- Q&A with Shelley Bostrom of Align My Practice 17:29

há 1 year17:29

17:29

Join host Dean Steinman on the Ortho Marketing Podcast as he sits down with Shelley Bostrom, the founder and owner of Align My Practice, to delve into some key insights. Tune in to discover strategies for leveraging same-day starts effectively, optimizing financing options to elevate your practice, and invaluable resources for empowering your team with exceptional sales skills! Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Shelley Bostrom Shelley Bostrom is the founder and owner of Align My Practice - your ultimate partner in all things Orthodontics. With an unparalleled understanding of the industry, Shelley has a knack for developing customized solutions that cater to your unique needs. Her warmth and sincerity make her an exceptional collaborator, as she works hand in hand with each client to help them realize their vision. At Align My Practice, Shelley and her team offer a comprehensive range of services that are designed to supercharge your practice growth, optimize team performance, and maximize your overall success. With Shelley at the helm, you can rest assured that your practice will be in the hands of a seasoned professional who is deeply committed to helping you achieve your goals.…

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OM Ep. 159- Inside the Mind of an Orthodontic Marketing Expert: Marketing Secrets Unveiled 31:52

há 1 year31:52

31:52

Join us in this exclusive episode as Dr. Barry Glaser, Master Align Faculty member sit down with Dean Steinman, CEO and President of Ortho Marketing. A visionary marketing leader who has steered their company to new heights. Dive deep into his journey, strategies, and insights that have shaped their success. Tune in now and discover the keys to marketing excellence! Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Dean Steinman Dean Steinman is a seasoned marketing professional with over 25 years of experience in the industry. As the President of Ortho Marketing, he has proven himself as a visionary leader and an expert in the field of orthodontic and dental marketing. With a career spanning more than two decades, Dean has consistently demonstrated his dedication to helping dental professionals succeed in an ever-evolving digital landscape. His expertise encompasses a wide range of marketing strategies, from traditional methods to cutting-edge digital approaches, making him a trusted resource for dental professionals looking to grow their practices.He understands the unique challenges faced by dental practices and has developed tailored marketing solutions that yield tangible results. Under Dean's leadership, Ortho Marketing has become a beacon of innovation and effectiveness in the dental marketing world. His ability to stay at the forefront of industry trends and adapt to new technologies has allowed Ortho Marketing to deliver exceptional marketing services across the nation. As the President of Ortho Marketing, he continues to lead the way in helping dentists achieve their business goals and reach new heights of success.…

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OM Ep. 158- Improving Orthodontic Efficiencies with EasyRx 26:50

há 1 year26:50

26:50

In this Ortho Marketing Podcast, Dean Steinman is joined by Todd Blankenbecler, President/CEO of EasyRx. They discuss improving orthodontic efficiencies and adapting to change. Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Todd Blankenbecler Todd has 30+ years in dental specialty software, primarily in orthodontics. He is currently the General Manager of EasyRx. He, along with Dr. Marc Lemchen, acquired EasyRx from ODL Labs in 2016. Todd and Marc grew EasyRx into the universal standard for lab prescription and digital workflow management. EasyRx partnered with PracticeTek, a Greater Sum Ventures portfolio, in 2021. He was the recipient of the 2020 AAO Ortho Innovator Award. He was a principal in Dolphin Imaging and Management Solutions. Patterson acquired Dolphin in 2008. He is a founder and partner in Smile It’s Viral, a Private Investment Company focused on the dental community.…

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OM Ep. 157- Navigating Ortho Opportunities in the APAC Market with Paul Capodanno 30:08

há 1 year30:08

30:08

In this Ortho Marketing Podcast, host Dean Steinman is joined by Paul Capodanno, the CEO of Pista Enterprises. Explore the fascinating journey of Pista, born out of the recognition of untapped opportunities for small businesses within the orthodontic and dental realm in the thriving APAC market. Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Paul Capodanno Paul Capodanno is the current CEO of Pista Enterprises who represents digital products and solutions in Japan and Korea under Pista Health. Mr. Capodanno is a former executive at DentalMonitoring and more recently with KLOwen Braces. With a strong background in international market developments and B2B marketing, he has created a new way for companies to enter foreign markets with an end-to-end solution that includes sales, marketing, practice support, and compliance. Today, Pista Enterprises is associated with over 2500 clinics and practices to bring them the latest technology in orthodontic treatments ranging from detection software to custom 3D braces, dental sleep apnea treatments, and retainer programs. The ultimate goal of the company is to change the way patients in Asia receive orthodontic treatments and give better access to alternative solutions while allowing practices to scale.…

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OM Ep. 156- New Technology Partner Opportunity for your Aligners with Smile Genius Dental 27:04

há 1 year27:04

27:04

In this Ortho Marketing Podcast, Dean Steinman is joined by Nipun Kathuria, CEO and Co-Founder of Smile Genius Dental. They discuss digital tools that can help you launch and manage your clear aligner businesses easily. Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Nipun Kathuria Nipun Kathuria is the CEO and Co-Founder of Smile Genius Dental. Smile Genius is a startup based in Dublin, Ireland which is also backed by the the government entity, Enterprise Ireland. Smile Genius launched world's first all-in-one clear aligner platfom that connects doctors, manufacturing labs and patient with its remote monitoring app. Nipun has been pivotal in the company's recognition and success to date globally. Smile Genius works with clinics, DSOs and labs in Europe, UK, US and Middle East. Nipun is on a mission to help build Smile Genius as the go to single platform for all things orthodontics and dentistry. Nipun's prior experience has been in Businesses and Marketing where he led digital transformations for various retails brands in India and Ireland. Nipun graduated as a software engineer in India prior to doign is MBA from Trinity College Dublin.…

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OM Ep. 155- Upending the Aligner Market with OrthoSnap 28:19

há 1 year28:19

28:19

In this Ortho Marketing Podcast, Dean Steinman is joined by Dr. Alex Molayem, Dentist & Chief Revenue Officer at Orthosnap. They discuss the importance of precision in clear aligner therapy and much more! Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Dr. Alex Molayem: 3rd generation dentist, UCLA DDS 08', Columbia AEGD 09', founded 3 de novo practices from 2010 to 2016, exited. Founded Pair Dental in 2019, Became CEO in 2021 and sold to Cloud Dentistry in 2022. Joined Orthosnap early 2023 as Chief Revenue Officer to help scale and grow the company.…

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OM Ep. 154- Changing the Scope of Your Practice with Nick Greenfield, CEO of Candid 33:49

há 1 year33:49

33:49

In this Ortho Marketing Podcast, Dean Steinman is joined by Nick Greenfield and Jennifer Pinder from Candid. They discuss bringing a game changing approach to partnership and technology into the orthodontic and dental practice world and how to scale your practice with great partnerships! Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Nick Greenfield Nick Greenfield is the CEO and founder of Candid as well as a founding partner of Redesign Health, a venture platform that has launched over 60 unique healthcare companies. Candid is a venture-backed technology company building the future of clear aligners. One part medical device manufacturer, one part software company, and one part Telehealth network, Candid is re-inventing the way clear aligner therapy can be delivered to patients in your practice using the revolutionary CandidApp, the top rated app in telehealth for dentistry. Candid started in direct to consumer but has pivoted to focus 100% on the professional channel and supports hundreds of dentists across the country. Candid's network has been doubling every 2 months. Prior to Candid, Nick was the COO of a Y Combinator and General Catalyst-backed startup called Paribus which was acquired by Capital One in 2016. Nick was also one of the first 12 employees at Lyft and a graduate of Stanford University. About Jennifer Pinder Jennifer Pinder has been in the marketing field for over 19 years and is passionate about helping her clients dominate their space. She is responsbile for the success and growth of countless CandidPro providers with her hands-on-marketing enablement role at CandidPro.…

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OM Ep. 153- How to Fix No Shows with Oliver Gelles, CMO of OrthoFi 30:11

há 1 year30:11

30:11

In this Ortho Marketing Podcast, Dean Steinman is joined by Oliver Gelles, Chief Marketing Officer at OrthoFi. They discuss how to fix no shows and many more! Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Oliver Gelles Oliver Gelles is the Chief Marketing Officer for OrthoFi and OrthoBanc. Widely recognized as one of the industry's foremost strategic brand-building experts, he has 20 years of experience in the orthodontic industry. Oliver recently published a book on practice management called, “Level the Curve”, a #1 bestseller in 6 categories on Amazon.com. He has a passion for the specialty, leveraging his zeal for data & analytics and business acumen to lecture around the world on many of the core concepts that prompted the creation of OrthoFi. Oliver graduated from Georgetown University’s Foreign Service Program with focus in international business and currently lives in Southern California with his family.…

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OM Ep. 152- Setting Up Your Practice for Success with Stephanie Peterson, Dir of Operations at Novel Orthodontics 39:26

há 1 year39:26

39:26

In this Ortho Marketing Podcast, Dean Steinman is joined by Stephanie Peterson, Director of Operations at Novel Orthodontics. They discuss how to set up your practice for success! Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Stephanie Peterson Stephanie Peterson entered the dental field in 1999 as a dental assisting student attending South Puget Sound Community College in Washington State. Throughout her studies she developed a keen interest in the Orthodontic Specialty and was hired as an Orthodontic Clinical Assistant immediately following completion of her Dental Assisting training. Throughout her career she has been awarded training and experience in all team roles of the Orthodontic practice. From sterilization tech, clinical assistant, appliance fabrication technician, clinical director, patient care coordinator, treatment coordinator, marketing manager, to Regional Orthodontic Manager. Her dedication to the field, ability to create and implement systems, and self motivation have ultimately positioned her for her current role as Director of Operations for Novel Orthodontic Network.…

Ortho Marketing Live

1
OM Ep. 151- The Business Side of Orthodontics: Current State of Affairs and Keys to Success Moving Forward 34:53

há 1 year34:53

34:53

In this Ortho Marketing Podcast, Dean Steinman is joined by Wesley Lyon, President and CEO of McGill and Lyon Dental Advisors. They discuss the business side of Orthodontics: current state of affairs and keys to success moving forward. Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Wesley Lyon Wes serves as President and CEO of McGill and Lyon Dental Advisors, specializing in providing comprehensive tax, business, and financial planning for dentists. Wes is also the Founder and Managing Member of Lyon Wealth Advisors Group, LLC, specializing in Wealth Management for dentists. He is a regular contributor to industry publications and frequent speaker at dental societies, study clubs, and industry events nationwide, as well as McGill and Hill Group seminars. Wes is also the President, CEO, and Co-Editor of The McGill Advisory, a subscription-based publication that provides over 5,000 doctors with articles and resources to lower their taxes, increase profits, protect wealth, and plan for a prosperous retirement. In his spare time, Wes enjoys traveling with his wife, Becca. He is also a car enthusiast and enjoys working on his e36 BMW M3. On warm weekends you’ll find Wes working on his golf swing or boating on the lake.…

Ortho Marketing Live

1
OM Ep. 150- The Importance of Data and your Practice Growth with Kent Miller- CEO of Dentagraphics 29:47

há 1 year29:47

29:47

In this Ortho Marketing Podcast, Dean Steinman is joined by Kent Miller, President and Founder of Dentagraphics. They discuss the importance of data and your practice growth. About Kent Miller Kent is the President and Founder of Dentagraphics, the dental industry’s only platform for starting, buying and growing practices. After creating the company as a dental market research consulting group, he has since grown it into a suite of tools for both aspiring and current practice owners.…

Ortho Marketing Live

1
OM Ep. 149- How AI Can Change Your Practice with Suzanne Wilson CMO of Dental Monitoring 27:47

há 2 years27:47

27:47

In this Ortho Marketing Podcast, Dean Steinman is joined by Suzanne Wilson, Chief Marketing Officer at DentalMonitoring. They discuss how AI can change your practice.

Ortho Marketing Live

1
OM Ep. 148- How AI and Polymers are changing the Orthodontic World with Ren Menon, CEO of OrthoFX 27:51

há 2 years27:51

27:51

In this Ortho Marketing Podcast, Dean Steinman is joined by Ren Menon, CEO of OrthoFX. They discuss how AI and polymers are changing the face of the Orthodontic World. Ren was the global head of product and innovation at Invisalign and prior to that, he was the head of professional marketing with a focus on the Orthodontist channel. Ren has played a critical role in developing and scaling Invisalign into its present shape and form. Ren is a creative thinker and a co-founder of three other startups in diverse industries.…

Ortho Marketing Live

1
OM Ep. 147- What's Your Plan? A Strong Post Orthodontic Plan is an Easy and Profitable Way to Grow Your Practice 31:17

há 2 years31:17