Super Witch: The Small Batch New Orleans Ice Cream in High Demand

Overruled with Scott Vicknair

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Today we sit down with Briggs Barrios, the creative genius behind Super Witch Ice Cream, to explore the fascinating journey of transforming a passion into a thriving business. Briggs, who once consumed five to six pints of ice cream weekly in his quest for easy calories, has turned his love for the frozen treat into a burgeoning enterprise that has captivated the taste buds of New Orleans and beyond.

Super Witch Ice Cream isn't your typical scoop shop. It's a pint-only operation that thrives on exclusivity and innovation. Each week, Briggs crafts a new menu of flavors, akin to a sneaker drop, that sells out in under a minute. This unique business model not only keeps customers on their toes but also allows Briggs to maintain the high quality of his product. With flavors like marble cake ice cream with chocolate cake truffle and peanut butter Oreo, it's no wonder his creations are in such high demand.

Discover the incredible journey of how Briggs turned his love for ice cream into a rapidly growing business with flavors selling out in under a minute. From his humble beginnings in Tampa to creating small-batch, handcrafted ice cream in New Orleans, Briggs shares his passion for quality and innovation in every pint.

Here’s some of what we discuss in this episode:

0:00 - Intro

2:32 – Taste test

3:44 – How did Super Witch start?

9:36 – What was Briggs doing before ice cream?

11:08 – How to get the ice cream

13:33 – What makes Super Witch so much better?

19:15 – Future plans for the company

24:38 – Where to find Super Witch online

26:08 – Briggs’ favorite flavor

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Watch the Podcast on YouTube: https://bit.ly/3TgD9jP