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Blog With Brand Authority
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Blogging serves as an increasingly important tool for building and maintaining brand identity, but it can be a daunting prospect for those who don’t consider themselves writers. The good news? You don’t need to be Shakespeare (or Perez Hilton) to draw an audience; you just need to be you. Authenticity can define your brand and help it connect with readers. This podcast offers five steps to help you blog with confidence.
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