How to Sell Your Podcast with Heather Osgood

Podcast Me Anything

Have you ever considered selling your podcast?

In the world of bitcoin, NFT, and the metaverse, we see a new digital asset economy where value is being derived and sold in new ways. In the podcast world, we have witnessed million-dollar deals inked for new podcasts, but as Heather explains today, the ability to sell your podcast, like you would a brand, is just getting started.

Topics:

· What was the genesis for The Podcast Broker (1:21)

· How does one prepare to sell a podcast (2:38)

· What kind of back-end business structure is needed (5:00)

· Who are the ones selling a podcast in the industry (7:36)

· What are the downsides of taking over a podcast (9:42)

· Is it the big payday people might wish (13:10)

· How does the broker get paid (20:23)

· Next steps if you think your podcast is ready (21:58)

· What is the landscape look like for advertisers (23:40)

Website: The Podcast Broker

Heather Osgood

Co-Founder of The Podcast Broker

Also Founder of True Native Media

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