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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Conteúdo fornecido por Carolina Garofani. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Carolina Garofani ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
01. JUKEBOX THE GHOST - Victoria 02. FARRAH - Dumb Dumb Ditty 03. THE KILLERS - I Can't Stay 04. BLONDE REDHEAD - Silently 05. THE FEELING - You're So Vain 06. THE RACONTEURS - Carolina Drama 07. BUGGLES - Video Killed The Radio Star 08. YOUNG KNIVES - Kids in America 09. 1990s - I Don't Even Know What That Is 10. LAURA MARLING - You're No God
Conteúdo fornecido por Carolina Garofani. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Carolina Garofani ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
01. JUKEBOX THE GHOST - Victoria 02. FARRAH - Dumb Dumb Ditty 03. THE KILLERS - I Can't Stay 04. BLONDE REDHEAD - Silently 05. THE FEELING - You're So Vain 06. THE RACONTEURS - Carolina Drama 07. BUGGLES - Video Killed The Radio Star 08. YOUNG KNIVES - Kids in America 09. 1990s - I Don't Even Know What That Is 10. LAURA MARLING - You're No God
01. WILCO - A Shot In The Arm 02. DAVID KITT - Alone Like That 03. HOWLING BELLS - Treasure Hunt 04. DIRTY PRETTY THINGS - Gin and Milk 05. FANFARLO - Fire Escape 06. NOAH AND THE WHALE - Rocks and Daggers 07. THE ENEMY - Be Somebody 08. MANIC STREET PREACHERS - Jackie Collins Existential Question Times 09. FRYARS - The Ides 10. GUILLEMOTS - Get Over It 11. THE ARK - Death To The Martyrs…
01. THE KILLERS - Spaceman 02. THE NATIONAL - Mr. November 03. INFADELS - Love Like Semtex 04. TEGAN & SARA - The Con 05. I'M FROM BARCELONA - Oversleeping 06. MANDO DIAO - Dance With Somebody 07. PLACEBO - Battle for the Sun 08. BEIRUT - Elephant Gun 09. BISHOP ALLEN - Dimmer 10. YEAH YEAH YEAHS - Zero…
01. JUKEBOX THE GHOST - Victoria 02. FARRAH - Dumb Dumb Ditty 03. THE KILLERS - I Can't Stay 04. BLONDE REDHEAD - Silently 05. THE FEELING - You're So Vain 06. THE RACONTEURS - Carolina Drama 07. BUGGLES - Video Killed The Radio Star 08. YOUNG KNIVES - Kids in America 09. 1990s - I Don't Even Know What That Is 10. LAURA MARLING - You're No God…
01. THE JESUS & MARY CHAIN - Just Like Honey 02. CALEXICO - Inspiracion 03. MERCURY REV - Opus 40 04. MANIC STREET PREACHERS - No Surface All Feeling 05. GRAND ARCHIVES - Miniature Birds 06. BLITZEN TRAPPER - Furr 07. THE FRATELLIS - Whistle For The Choir 08. PRIMAL SCREAM - Beautiful Future 09. DRUGSTORE - The Funeral (But Most of All) 10. DEAN & BRITTA - Friday I'm in Love 11. I AM KLOOT - Untitled #1 12. THE WEAKERTHANS - Sun in an Empty Room 13. BEN FOLDS - The Frown Song 14. BIG STAR - Thirteen 15. THE VELVET UNDERGROUND - I'll Be Your Mirror…
01. SUFJAN STEVENS - Get Behind Me, Santa! 02. GARY GLITTER - Another Rock'n Roll Christmas 03. ROSIE THOMAS - Why Can't It Be Christmas Time All Year 04. THE WOMBATS - Is This Christmas 05. ELMO & PATSY - Grandma Got Run Over by a Reindeer 06. BRIAN SETZER ORCHESTRA - Santa Drives a Hot Rod 07. PARKER LEWIS - Xmas Carol, NYC 08. THE POGUES AND KIRSTY MACCOLL - Fairytale of New York 09. SERVICE GROUP - Merry Xmas Everybody…
01. SUPERSUCKERS - Listen Up 02. BEN FOLDS - Bitch Went Nuts 03. KEANE - The Lovers Are Losing 04. RAZORLIGHT - Burberry Blue Eyes 05. I'M FROM BARCELONA - Mingus 06. SCOUTING FOR GIRLS - James Bond 07. STEREOPHONICS - Dakota 08. DETROIT COBRAS - Stupidity 09. BLUR - Parklife 10. SKUNK ANANSIE - Hedonism (Just Because You Feel Good) 11. BUSH - Glycerine…
Cheio de novidades, feliz dia das bruxas! 01. TALKING HEADS - Love For Sale 02. PIXIES - Velouria 03. ECHO AND THE BUNNYMEN - The Killing Moon 04. WEEZER - Perfect Situation 05. SNOW PATROL - Crack The Shutters 06. OASIS - Bag It Up 07. THE KILLERS - Human 08. DELAYS - No Contest 09. THE DECEMBERISTS - Valerie Plame 10. DRUGSTORE - Sober…
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