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Building 'discoverability' for successful demand gen | Perla Virgen-Silva (Mixpanel)
Manage episode 357245768 series 3238748
Perla Virgen-Silva (Senior Global Demand Generation Manager at Mixpanel), frames demand gen work as a bet on “discoverability," making the work more tangible and customer-centric. We also dive into getting data right in order to align the org to a common goal.
(01:15) - Perla's background and journey to Mixpanel
(04:06) - What's the difference between demand gen and growth marketing?
Keep reading: Emily Kramer’s LinkedIn post about growth marketing
(07:34) - Do you start with a campaign or start with available channels?
(11:22) - Think of demand generation as 'discoverability'
(14:36) - Discoverability depends on a solid distribution plan
(16:50) - Customer-centric thinking opens up creative channels
(22:27) - Data is a crucial investment for marketing teams
(28:23) - Use your customers and audience as a guiding factor
Connect with Perla Virgen-Silva
Connect with Ellen Schwartze
Follow Knotch on LinkedIn
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
97 episódios
Manage episode 357245768 series 3238748
Perla Virgen-Silva (Senior Global Demand Generation Manager at Mixpanel), frames demand gen work as a bet on “discoverability," making the work more tangible and customer-centric. We also dive into getting data right in order to align the org to a common goal.
(01:15) - Perla's background and journey to Mixpanel
(04:06) - What's the difference between demand gen and growth marketing?
Keep reading: Emily Kramer’s LinkedIn post about growth marketing
(07:34) - Do you start with a campaign or start with available channels?
(11:22) - Think of demand generation as 'discoverability'
(14:36) - Discoverability depends on a solid distribution plan
(16:50) - Customer-centric thinking opens up creative channels
(22:27) - Data is a crucial investment for marketing teams
(28:23) - Use your customers and audience as a guiding factor
Connect with Perla Virgen-Silva
Connect with Ellen Schwartze
Follow Knotch on LinkedIn
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
97 episódios
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