Data-Driven CMO: Tony Weisman (former CMO, Dunkin')

Pros & Content Brief

Conteúdo fornecido por Knotch. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Knotch ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

2y ago 40:48

MP3•Home de episódios

How did Tony get started in marketing?
You need a broad understanding of all the stakeholders at your business
Don't look for data to validate what you've already done.
Senior leaders need to blend data and judgement.
"I don't need data; I need insights. Tell me what I don't know."
It takes courage and skill to gather data in a coherent way
For low-consideration purchases, it's about delight, not loyalty.
What can you do to make a less-loyal customer visit you one more time?
How have you removed the fear of failure for your teams?
"Brand" is elusive (and it's in an unsettled moment)
How much of brand creation happens organically?
People like to be discoverers
What do the next 12 months look like for businesses and marketing budgets?
You have to invest in content: a good story and good storyteller.
Data is important beyond increasing confidence in decisions you've already made.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

97 episódios

#Society #Business #Marketing #Andrew Bolton #Digital Marketing #Social Media #Content #Ellen Schwartze #Content Strategy #Content Marketing #pKnotch #Demand Generation #Growth Marketing #Performance Marketing #CMO #B2C #pAnda Gansca #B2B #Creativity

Data-Driven CMO: Tony Weisman (former CMO, Dunkin')

Pros & Content Brief

published 2y ago

MP3•Home de episódios

How did Tony get started in marketing?
You need a broad understanding of all the stakeholders at your business
Don't look for data to validate what you've already done.
Senior leaders need to blend data and judgement.
"I don't need data; I need insights. Tell me what I don't know."
It takes courage and skill to gather data in a coherent way
For low-consideration purchases, it's about delight, not loyalty.
What can you do to make a less-loyal customer visit you one more time?
How have you removed the fear of failure for your teams?
"Brand" is elusive (and it's in an unsettled moment)
How much of brand creation happens organically?
People like to be discoverers
What do the next 12 months look like for businesses and marketing budgets?
You have to invest in content: a good story and good storyteller.
Data is important beyond increasing confidence in decisions you've already made.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

97 episódios

Todos os episódios

Bem vindo ao Player FM!

O Player FM procura na web por podcasts de alta qualidade para você curtir agora mesmo. É o melhor app de podcast e funciona no Android, iPhone e web. Inscreva-se para sincronizar as assinaturas entre os dispositivos.

Ouça a 500+ tópicos

Parecido com Pros & Content Brief

Podcasts que valem a pena ouvir

Pros & Content Brief « » Data-Driven CMO: Tony Weisman (former CMO, Dunkin')

Data-Driven CMO: Tony Weisman (former CMO, Dunkin')

Podcasts que valem a pena ouvir

Bem vindo ao Player FM!

Parecido com Pros & Content Brief

Guia rápido de referências

Pros & Content Brief « »
Data-Driven CMO: Tony Weisman (former CMO, Dunkin')